How to Get Verified on Threads

Chasing that little blue checkmark on Threads? You're in the right place. That verification badge is more than just social media status, it signals credibility and helps you stand out in a crowded feed. This guide will walk you through exactly how to get verified on Threads by breaking down the one path available to most creators and brands, the clear steps to get there, and what to do once you have the badge to build a presence that truly matters.

Why a Blue Check on Threads Actually Matters

Before jumping into the "how," let’s get clear on the "why." A verification badge on Threads isn’t just about ego. It serves several practical purposes that can directly benefit your brand or personal profile.

• Instant Credibility: In a feed filled with endless text and new accounts, a blue checkmark acts as a mental shortcut for users. It says, "This is the official account," which immediately builds a foundation of trust. Followers know they are interacting with the genuine person or brand, not an impersonator or fan page.
• Protection Against Impersonation: Fake accounts are rampant on new platforms. Having a verified badge makes it significantly harder for others to successfully impersonate you. If a fake account pops up, users are more likely to recognize your verified profile as the real one, protecting your reputation.
• Increased Visibility: While Meta hasn't explicitly stated that verified accounts receive algorithmic preference, it’s a common pattern across social platforms. Verification can lead to better visibility in search results and recommendations, helping new followers discover you more easily.
• Access to Support & Features: As you'll see, the path to a Threads checkmark comes with a few extra perks, including direct access to a human for account support - a game-changer for anyone who has ever felt stranded by a social media platform issue.

The Secret to Threads Verification: It’s Not a Secret at All, It’s Meta

Here's the most important thing to understand: you cannot apply for verification on Threads directly. There is no separate application process for the Threads app. Instead, your Threads verification status is tied directly to your Instagram account.

When you get verified on Instagram, your Threads profile automatically inherits that same verification badge, as long as they are linked in your Meta Accounts Center. This is all part of a unified subscription service called Meta Verified.

So, the real question isn't "How do I get verified on Threads?" but rather, "How do I get Meta Verified?" Once you solve that, your Threads problem is solved, too.

What is Meta Verified? Breaking Down the Subscription

Meta Verified is a paid monthly subscription service offered for Instagram and Facebook profiles. It's designed to give creators and businesses an easier, more transparent way to establish their authenticity. It's an accessible alternative to the old-school, "notable person" verification that was reserved for celebrities and major public figures.

The subscription currently costs $14.99 per month when purchased through the iOS or Android app, or $11.99 per month when bought directly on the web.

The Core Benefits You Get

Subscribing gives you a bundle of valuable features across the Meta ecosystem:

• The Verification Badge: The coveted blue checkmark that appears next to your name on Instagram, Facebook, and, most importantly, Threads.
• Proactive Account Protection: Meta actively monitors for accounts trying to impersonate you and helps take them down. This is a huge relief for anyone with a growing audience.
• Access to Direct Account Support: This is arguably one of the biggest perks. You get to talk to real humans about common account issues, which is nearly impossible for non-subscribed users.
• Exclusive Features: You also get access to special stickers for Stories and Reels, as well as 100 Stars per month on Facebook to support other creators.

In short, you're paying for a bundle of credibility and security features, and the Threads badge is one of them.

Your Step-by-Step Guide to Getting Verified on Threads

Ready to get your badge? The process is straightforward, but you need to follow the steps precisely. Because approval is tied to a government ID, you want to make sure your profile is ready before you apply.

Step 1: Make Sure You’re Eligible

Before you even look for the subscribe button, you have to meet a set of baseline criteria. Make sure you can check all of these boxes:

• You must be at least 18 years old.
• Your Instagram or Facebook profile must be either public or private but associated with your full name and have a profile picture that clearly shows your face.
• You must have Two-Factor Authentication (2FA) enabled on your account.
• You need to meet minimum activity requirements, meaning you have a post history. A brand new, empty account won't be approved.
• Your account must follow Meta's Terms of Use and Community Guidelines.
• You must have a valid, unexpired government-issued photo ID (like a driver's license or passport) where the name and photo match your profile. This is the most common reason for rejection, so ensure your profile name matches your legal name.

Step 2: Start the Application Through Instagram or Facebook

You can't start this process within Threads. You have to go through the Instagram (or Facebook) app. Here’s how:

1. Open the Instagram app and go to your profile page.
2. Tap the hamburger menu (the three horizontal lines) in the top-right corner.
3. Tap on "Settings and Privacy."
4. Tap on "Accounts Center."
5. Under "Account Settings," you should see an option for "Meta Verified." If your account is eligible, it will allow you to proceed. If it's not available, it might not have rolled out to your account yet, or you don't meet the requirements.

From there, you'll be prompted to subscribe. Just follow the on-screen instructions.

Step 3: Complete the Verification Process

After you subscribe, the actual verification begins. Here's what to expect:

1. Set up Payment: You'll choose your subscription plan (web or mobile) and enter your payment details.
2. Confirm Your Identity: The app will guide you through the process of taking a picture of your government-issued ID and, in some cases, a selfie video to confirm that you are a real person who matches the ID.
3. Wait for Review: After submitting your information, the review process begins. Meta says this can take up to 48 hours, though many users report getting approved much faster.

Step 4: Watch The Badge Light Up on Threads

Once Meta approves your verification, the blue checkmark will appear on your Instagram profile. From there, as long as your Instagram is linked to your Threads profile (which it is by default), the badge should appear on Threads automatically. No extra steps needed!

Paid vs. "Notable" Verification: What’s the Difference?

It’s important to distinguish between the modern Meta Verified subscription and the legacy verification system. Previously, verification was awarded for free to accounts that Meta deemed "notable" - think public figures, celebrities, global brands, and journalists. This type of verification was based on factors like being highly searched for and being featured in multiple news articles.

This "notable" verification still exists and is free, but the bar is incredibly high. For the vast majority of creators, influencers, and businesses, applying for notable verification is not a realistic path. Meta Verified, on the other hand, was created specifically to provide a clear and attainable route to verification for everyone else who is willing to confirm their identity and pay the subscription fee.

Troubleshooting: "My Instagram has a check, but my Threads profile doesn't."

Sometimes, things don't sync up perfectly. If you get your Meta Verified badge on Instagram but it doesn't appear on Threads after a day or two, here are a few things to try:

• Check Your Accounts Center: Make sure your Threads profile is properly linked to your Instagram account within the Meta Accounts Center.
• Log Out and Back In: Completely close the Threads app and re-open it. Sometimes a simple restart is all it takes to refresh the connection.
• Be Patient: In some cases, there might be a slight delay in the sync between platforms. Give it up to 48 hours for the systems to catch up.
• Contact Support: Don't forget, you're a paying Meta Verified customer now! Use your new perk and contact support directly through your Instagram settings to get help sorting out the issue.

Beyond the Checkmark: How to Build a Brand Worth Verifying

Getting the blue badge is a great first step, but it doesn't automatically make your content compelling. The badge gets people's attention, your content needs to keep it. Once you're verified, there’s an expectation of quality and consistency.

Focus on these core principles to make the most of your new status:

• Post with Consistency: This is the foundation of growth on any platform. Develop a content calendar and stick to it. Whether you post once a day or multiple times, a consistent rhythm lets your followers know what to expect.
• Define Your Niche: Don't try to be everything to everyone. Are you a social media expert, a travel photographer, a small business coach, a meme curator? Pick a lane and become the go-to voice for that topic.
• Engage Authentically: Threads is a conversational platform. Don't just post and ghost. Reply to comments on your threads, ask questions, and jump into conversations started by others. Every interaction is a chance to build a connection. Building a community, not just an audience, is what sets you apart.

The blue checkmark opens the door. But it's the quality of your content and the authenticity of your engagement that will convince people to stay.

Final Thoughts

Getting verified on Threads boils down to subscribing to Meta Verified through your Instagram or Facebook account. It's a clear, step-by-step process focused on confirming your identity through a government-issued ID. While the checkmark provides immediate credibility, it's the consistent effort in posting valuable content and engaging with your community that truly builds a trusted brand worthy of that badge.

Creating and managing a consistent presence across multiple platforms like Threads and Instagram is exactly where the real work begins. We built Postbase because we grew tired of juggling apps and spreadsheets to manage a content calendar. Our visual planner makes it incredibly simple to schedule your content weeks in advance across all your profiles, ensuring you cover every platform - especially video-first ones like Reels, Shorts, and TikTok - without missing a beat. It’s what helps you build the brand that makes people feel they've landed on an account that’s truly worth following.