TikTok Tips & Strategies

How to Get Stories on TikTok

By Spencer Lanoue
October 31, 2025

Trying to figure out TikTok Stories? They’re the platform’s answer to casual, 24-hour content, but finding and using them isn’t always obvious. This guide cuts straight to the chase, showing you exactly how to access the feature, create compelling Stories, and use them to connect with your audience on a whole new level.

So, What Are TikTok Stories Anyway?

TikTok Stories are short-form videos or photo posts that automatically disappear after 24 hours. Unlike regular TikTok videos that live on your profile grid forever (unless you delete them), Stories are ephemeral and designed for more in-the-moment, casual updates. They don’t clog up your main feed, offering a low-pressure way to stay connected with your followers every day.

So how are they different from a standard TikTok video? Here's the simple breakdown:

  • They disappear. This is the main characteristic. After a full day, they're gone from public view, reducing the pressure to create something perfectly polished.
  • They live in a separate place. When you post a Story, a blue ring appears around your profile picture. Your followers can tap this ring to watch your Story. They may also see your stories appear on their For You and Following pages, designated with a blue "Story" tag.
  • They're built for interaction. While regular TikTok videos thrive on public comments and shares, Stories are amazing for more direct engagement through interactive stickers like polls and Q&As.

Think of it this way: your main TikTok videos are the main event - the carefully crafted performances. Your Stories are the candid, behind-the-scenes pass that makes your followers feel like they're part of your inner circle.

I Don't Have TikTok Stories! How to Get the Feature

One of the most common frustrations is not seeing the option to post a Story at all. TikTok, like many social platforms, rolls out new features in waves, often based on region, account size, or other opaque factors. If you don't see the feature yet, don't panic. It's likely not your fault. Here are the actionable steps to take to make sure your app is ready when the feature hits your account.

1. Update Your TikTok App

This is the first and most effective solution. An outdated app is the number one reason features don't appear. Go to the Apple App Store or Google Play Store, search for TikTok, and if you see an "Update" button, tap it. This single step solves the problem for most people.

2. Clear Your Cache

Sometimes, old data clogs up the app and prevents new features from loading correctly. Clearing your cache can give it a fresh start without deleting any of your important data, like your drafts.

Here’s how to do it:

  1. Go to your TikTok Profile.
  2. Tap the three lines (the hamburger menu) in the top-right corner.
  3. Select "Settings and privacy."
  4. Scroll down to the "Cache & Cellular" section and tap on "Free up space."
  5. Tap the "Clear" button next to "Cache."

3. Reboot and Be Patient

After updating and clearing your cache, restart your phone. If the feature still isn't there, the next step is patience. It can take days or even weeks for rollouts to reach every user. Keep your app updated and check back periodically. Rest assured, you'll get it eventually - it's a standard feature, not an exclusive one.

A Step-by-Step Guide to Creating Your First TikTok Story

Once you have the feature, creating a Story is straightforward. It uses the same creative tools you already love from the main video editor, just in a slightly different format. Let’s walk through it.

Step 1: Open the Create Screen

Open the TikTok app and tap the plus sign (+) at the bottom center of your screen, just as you would to create a regular video.

Step 2: Choose Your Mode and Capture Content

The creation screen is home to all the different post formats. You'll likely see options at the bottom like Camera, Templates, and sometimes a dedicated Story mode. You can create a story by:

  • Selecting the "Photo" mode for a static image.
  • Using the "Quick" or standard Camera mode to record a video (up to 15 seconds for stories).
  • Uploading a pre-existing photo or video from your camera roll. Just tap "Upload" on the right side of the record button.

Step 3: Edit and Add Your Flair

This is where the magic happens. After you've captured or uploaded your content, you'll be taken to the familiar TikTok editing screen. This is your chance to make the Story engaging. Here are some of the tools at your disposal:

  • Sounds: Add a trending song or an original audio clip. Music can instantly set the mood.
  • Text: Type out a message, ask a question, or provide some context. Play with different fonts and colors.
  • Stickers: This is a big one for Stories! Use Polls, Q&As, or Quizzes to talk directly with your followers. You can also add GIFs, emojis, and mention stickers to tag other accounts.
  • Effects & Filters: Apply any of TikTok’s massive library of creative effects and filters to change the look and feel of your Story.

Step 4: Post It to Your Story

Once your masterpiece is ready, tap "Next." On the final screen where you would normally write a caption for a video, you'll now see a new option: "Post to Story." Tap that button, and you're live! A blue circle will appear around your profile photo, indicating to your followers that you have a new story for them to watch.

Strategies for Making Stories People Actually Watch

Knowing how to post is one thing, knowing what to post is another. Bad Stories get skipped. Great Stories build communities. Here are some proven strategies to make your TikTok Stories an unskippable part of your followers' day.

1. Embrace the Behind-the-Scenes (BTS) Angle

Stories are perfect for showing the raw, unpolished reality behind your brand or content. It builds trust and makes your audience feel more connected to you.
Example: If you’re a small business owner, film a quick time-lapse of you packing orders. A content creator could show their filming setup (mess and all). A fitness coach could share a clip from their own personal workout.

2. Leverage Interactive Stickers for Engagement

Don't just post content, start conversations. Interactive stickers are the most powerful tool Stories have for community building.

  • Polls: Ask simple "this or that" questions. ("Which product color do you prefer?" "What kind of video should I make next? A or B?")
  • Q&A: Invite your followers to ask you anything. This is a goldmine for understanding what your audience wants and for generating future content ideas.
  • Add Yours: Start a visual thread by asking your followers to contribute their own photo or video on a specific topic.

3. Promote Your "Main Feed" Content

Use your Story to be a trailer for your new TikTok video. The algorithm doesn't show your video to all your followers at once, so a Story is a great way to give it an initial boost.
Example: Post a selfie with a text overlay that says, "New video is LIVE!" and a sticker that literally points down to where your profile picture is. It tells your most dedicated fans to go watch it now.

4. Tell a Narrative Across Multiple Story Slides

Posting just one Story clip is fine, but you can create a more immersive experience by posting several clips in a sequence. Don’t try to fit everything into one 15-second frame.
Example: An artist could show sketches from the initial idea, the in-progress painting, and then the final reveal across three separate Story clips. A cook could show ingredients, messy mixing process, and in-the-oven, instead of a fast, polished recipe.

5. Test Out New Content Ideas

Have an idea for a video but aren't sure if your audience will vibe with it? Post a simplified version to your Story. If the views and reactions are strong, you know it's worth investing the time to produce as a full, high-quality TikTok video. If it flops, no big deal - it disappears in 24 hours and never cluttered your main profile.

Final Thoughts

TikTok Stories are your direct, authentic line to the followers you've already won over. They strip away the pressure for perfection and favor genuine connection, allowing you to build a stronger community, test new ideas, and keep your audience engaged between bigger video posts.

Keeping up with a daily stream of Stories on top of highly produced feed videos can be a lot to handle. We built Postbase to streamline exactly that workflow. Our visual content calendar lets you plan all your cornerstone TikTok videos and YouTube Shorts in one place, while our ultra-reliable scheduling ensures they go live on time, every time. This frees up your mental energy to focus on what Stories do best: creating those spontaneous, in-the-moment connections that build a loyal following.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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