How to Get Noticed on Bluesky

Trying to make a name for yourself on Bluesky? The decentralized social network offers a refreshing change of pace, but standing out requires a different approach than you might be used to on other platforms. This guide gives you actionable strategies to find your audience, create content that resonates, and build a genuine presence from the ground up.

First Things First: Nail Your Profile

Your profile is your digital handshake on Bluesky. It’s the first thing people see when they discover your posts or consider following you. A weak or incomplete profile can stop potential followers in their tracks, so spend a few minutes getting it right.

Choose a Clear Profile Picture

Use a high-quality headshot where your face is easily recognizable. If you’re a brand, use your logo. Avoid busy or low-resolution images. Consistency is a bonus, using the same profile picture across all your social platforms helps people who already know you find you instantly.

Write a Bio That Explains Who You Are

You have 256 characters to tell people what you're about. Don't be vague. Be direct and let your personality show. Tell people what you do, what you’re interested in, and what kind of content they can expect from you.

• Good Example: "Marketing nerd obsessed with building brands. I post about creative strategy, social media trends, and my journey learning to bake sourdough. 🍞"
• Bad Example: "Dreamer. Thinker. Human."

Set a Strategic Display Name and @Handle

Your Display Name can be up to 64 characters and can include emojis. It’s what most people will see first. Your name is a good start, but you can also add a keyword or descriptor, like "Katie G. | Content Strategy" or "Alex the T-Shirt Guy 👕".

Your @handle (e.g., @yourname.bsky.social) is your unique identifier. Make it as simple and memorable as you can. It’s often best to stick to your name or brand name for easy recognition.

Don't Forget Your Header Image and Link

Your header image is prime real estate. Use a photo that complements your brand, shows your personality, or showcases your work. Treat your bio link as a valuable call to action. Link to your website, portfolio, newsletter, or a links page that directs people to your most important avenues.

Understand the Unique Vibe of Bluesky

Bluesky feels different because it is different. Many users describe it as having the energy of "early Twitter" - more conversational, less polished, and a bit quirky. A corporate, overly curated approach will likely fall flat. Think of it less like a broadcast megaphone and more like a massive, friendly group chat.

To fit in without losing your voice:

• Be Human: Ditch the marketing jargon. Write like you speak. Share your thoughts, wins, and even your struggles. Authenticity resonates more here than perfectly staged content.
• Embrace Conversation: Bluesky is built on replies and threads. The goal isn’t just to post and run, it’s to interact. Ask questions, respond thoughtfully to others, and participate in ongoing discussions.
• Lead with Value & Humor: People follow accounts that entertain, educate, or make them think. Lacing your expertise with humor or a unique perspective is a powerful way to attract followers who stick around.

Master the Secret Weapon: Custom Feeds

Custom Feeds are Bluesky's most powerful and underutilized feature for discovery. Think of them as custom-built timelines created by other users, centered around specific topics, interests, or keywords. When you discover and participate in these feeds, you put your content directly in front of an audience that's already interested in what you have to say.

How to Find and Use Custom Feeds

You can find feeds by tapping the search icon and navigating to the "Feeds" tab. You can search for topics you’re interested in, like "art," "marketing," "gaming," or "cats." Websites like Sky Feeds also curate popular feeds. Once you find a feed you like, you can "pin" it to your home screen for easy access. Now, you have a curated timeline running alongside your main "Following" timeline.

How to Get Your Posts to Show Up in Feeds

This is where the strategy comes in. Each custom feed has its own rules, but most work by pulling in posts that contain certain keywords, phrases, or hashtags. For example:

• A "What's Cookin'?" feed might pull in any post with the words "baking," "cooking," "recipe," or the pans emoji 🍳.
• A "Tech News" feed might be configured to find posts that link to popular tech websites.
• A "Positive Vibes" feed might look for posts containing words like "grateful," "excited," or "proud."

When you discover a relevant feed, observe what kind of posts are trending within it. By tailoring your content to include relevant keywords, you can dramatically increase your visibility with a highly targeted audience.

Pro Tip: Create Your Own Feed

Feeling ambitious? Creating your own custom feed on a topic you're passionate about is one of the fastest ways to become a community leader on the platform. You define the rules and curate the conversation, instantly gaining authority and visibility within your niche.

Create Skeets That People Want to Read

On a platform where the timeline is chronological, good content rises to the top through engagement. Here’s what works well on Bluesky.

Lead with a Strong Hook

Make the first sentence of your post (or "skeet") count. Grab attention by asking a provocative question, stating a bold opinion, or sharing a relatable experience. People scroll fast, so you have seconds to convince them to stop.

Example: "Hot take: most social media 'hacks' are just good marketing fundamentals repackaged."

Use Threads for Deeper Dives

Have an idea that won't fit into 300 characters? Use a thread. Threads are excellent for storytelling, step-by-step tutorials, or expanding on a complex thought. Breaking your content into smaller, numbered chunks makes it easy for people to follow along and engage with each part of the story.

Add Value, Don't Just Promote

The 80/20 rule is a great starting point for Bluesky: spend 80% of your time sharing valuable, entertaining, or conversational content, and only 20% on direct promotion. Your goal is to build relationships first. When people feel connected to you, they’ll be far more receptive when you do share a link to your product or blog post.

Valuable content can be:

• An insightful tip from your industry.
• A solution to a common problem your audience faces.
• A link to a great resource you found.
• A funny story or a behind-the-scenes look at your work.

Engagement: Your Best Organic Growth Strategy

You can’t just post content into the void and expect people to find you. The most successful accounts on Bluesky are also the most active participants. Growth comes from making genuine connections, one reply at a time.

Reply with Substance

Likes are nice, but thoughtful replies build relationships. Instead of just a generic "great post," add to the conversation. Ask a follow-up question, share a related experience, or offer a respectful counter-point. Your reply could be seen by everyone who follows that account, making it a powerful tool for discovery.

Lift Others Up

When you see great content, repost it (the equivalent of a retweet). This does two things: it gives your own followers something valuable to see, and it serves as a compliment to the original creator, often leading to them checking you out or following you back. Be a generous community member, not just a content creator.

Be Consistent

You don't need to be online 24/7, but aim to show up consistently. Whether it's once a day or a few times a week, a steady rhythm keeps you top-of-mind and signals that you're an active, engaged part of the community. Consistency helps build the momentum you need to grow.

Final Thoughts

Getting noticed on Bluesky isn't about gaming an algorithm, it's about being genuinely social. To recap, focus on creating a sharp profile, understanding the conversational culture, using custom feeds for targeted discovery, and engaging with others in a meaningful way. Be patient, be human, and have fun with it.

Managing a thoughtful presence on a new platform like Bluesky while keeping up with established ones can feel like a lot to juggle. As we built Postbase, our goal was to simplify this exact challenge. Our visual content calendar helps you plan what to say across all of your channels without getting overwhelmed, freeing you up to spend less time scheduling and more time on the real work of community building and authentic conversation that drives growth.