How to Get More Likes on Bluesky

Getting your posts noticed on Bluesky requires a different playbook than you might be used to on other platforms. The good news is that its community-centric vibe offers a huge opportunity for genuine connection and growth. This guide will walk you through actionable strategies to create content that resonates, engage meaningfully with others, and ultimately, earn more likes on your posts.

Optimize Your Profile for a Great First Impression

Before you even think about what to post, your profile needs to do the heavy lifting. When someone discovers one of your posts and considers following you, your profile is what seals the deal. A weak profile can make even the best content creator seem uninteresting.

Choose a Clear Handle and Display Name

Your handle (@username.bsky.social) should be easy to remember and ideally consistent with your branding on other platforms. Your display name is even more important - it's what people see most often. Use your real name or your brand name, and feel free to add an emoji or a short descriptor that hints at what you do (e.g., "Sarah | Social Media Strategist 📊").

Write a Bio That Actually Says Something

You have 256 characters to tell people why they should follow you. Don't waste them on vague platitudes. A good bio answers three questions:

• Who are you? (e.g., A brand founder, a content creator, a hobbyist photographer)
• What do you talk about? (e.g., Marketing tips, indie game development, sustainable living)
• What's in it for them? (e.g., Actionable advice, behind-the-scenes looks, daily inspiration)

Example: "Building brands with content that connects. I share daily tips on social media marketing, creator economy trends, and my journey as a solo-founder. Let's build something cool."

Use Eye-Catching Header and Profile Photos

Your profile picture should be a clear, high-quality headshot or a recognizable logo. Avoid distant shots or busy backgrounds. Your header image is a larger piece of real estate you can use to communicate your brand's personality, showcase your work, or feature a call-to-action like your website URL.

Create Posts That People Actually Want to Engage With

On Bluesky, authenticity and conversation trump polished, corporate-style content. People are looking for real connection, humor, and value. This is where you can truly shine.

Find Your Authentic Voice

Trying to be someone you're not is exhausting and ineffective. Are you witty and sarcastic? Deep and thoughtful? Energetic and encouraging? Whatever your style is, lean into it. Your unique perspective is your most valuable asset. People follow people, not robots. Share your opinions, your wins, your struggles, and what you're learning. This human element is what inspires likes and follows.

Tell Stories with Threads

A single post gives you 300 characters, but a thread gives you unlimited space to tell a story, break down a complex topic, or share a step-by-step guide. Instead of just dropping a link to your latest blog post, create a thread summarizing the top three takeaways. This provides immediate value on the platform and makes people more likely to click, like, and share.

Example of a Thread Starter:
1/5: I spent the last month experimenting with my content strategy on Bluesky. The results were surprising. Here are the 3 major changes that doubled my engagement. 👇

Ask Open-Ended Questions

The easiest way to start a conversation is to ask a question. But don't just ask "What do you think?" be more specific. Good questions invite personal stories and opinions, making it easy for people to respond.

• Instead of: "What are your marketing goals?"
• Try: "What's one marketing task you always procrastinate on and why?"
• Instead of: "Any weekend plans?"
• Try: "What's the best book/movie/podcast you've consumed recently? I need recommendations!"

Use Visuals to Stop the Scroll

While Bluesky is text-forward, a well-placed image or GIF can make your post stand out in a busy feed. Use high-quality photos, custom graphics, relevant memes, or reaction GIFs to add personality and visual interest to your posts.

Pro-Tip: Always Use Alt Text. The Bluesky community is passionate about accessibility. Adding descriptive alt text to your images not only helps visually impaired users but also shows that you're a thoughtful member of the community. It's a small effort that builds major goodwill (and often gets "like for the alt text" responses).

Mastering Engagement is Non-Negotiable

You can't just post content and walk away. On a growing platform like Bluesky, community engagement is the engine of visibility. The algorithm rewards interaction, so the more you give, the more you get.

Be a Thoughtful Commenter

Don't just leave one-word comments like "Great!" or "Nice." Read the post and add to the conversation. Ask a follow-up question, share a related experience, or offer a constructive viewpoint. A meaningful reply is far more likely to get a like, a response from the original poster, and attention from others reading the thread.

Respond to Every Comment on Your Posts

When someone takes the time to comment on your post, acknowledge them. A simple "Thanks!" is good, but a more detailed reply that keeps the conversation going is even better. This signals to both your followers and the platform algorithm that your posts are hubs for active discussion, making them more likely to be shown to others.

Don't Just Broadcast - Participate

Set aside time each day to browse your feeds and interact with others' content. Follow people in your niche, reply to their posts, and reskeet (the Bluesky version of a retweet) content you find valuable. Your "Likes" tab is public, so liking others' posts is a passive way to show people your interests and personality.

Leverage Bluesky's Unique Features

Bluesky isn't just a clone of other platforms. It has unique tools that, when used correctly, can significantly boost your visibility and engagement.

Discover and Join Custom Feeds

Custom Feeds are a game-changer. These are user-created, curated timelines based on specific topics, keywords, or communities. Instead of trying to be seen in the very broad "Following" timeline, you can engage where your ideal audience is already gathered.

• Use the search function to find feeds related to your interests (e.g., #sciart, Marketing, BookSky).
• Once you've joined a feed, make time to engage with the posts there.
• When you create your own posts relevant to a feed, they may be automatically pulled in, exposing your content to a highly targeted audience.

Think Keywords, Not Hashtags

While many people use them, Bluesky doesn't currently support clickable hashtags that group content together. However, words are searchable. When writing your posts, naturally include keywords that people interested in your topic might search for. For instance, if you're talking about baking sourdough, make sure the words "sourdough," "baking," and "bread" are in your post. This improves your post's discoverability.

Curate Your Experience with Mutes and Blocks

Part of being successful is maintaining a positive experience for yourself. Don't be afraid to use the mute and block features to curate your timelines. Mute words you don't want to see or block accounts that detract from your experience. This keeps you focused and prevents burnout, allowing you to engage more positively and consistently.

Final Thoughts

Earning more likes and building a presence on Bluesky boils down to a simple formula: pair valuable, authentic content with genuine, consistent community engagement. By optimizing your profile, participating in conversations, and using platform-specific features like Custom Feeds, you'll be well on your way to building a loyal following that not only likes your posts but values what you have to say.

As we've managed countless accounts, we've felt the pressure of keeping up with a consistent content calendar firsthand. We built Postbase to solve this very problem - to make planning and scheduling your social media simple and reliable. By using a visual calendar to plan your content for Bluesky and other platforms in advance, you free up more mental energy for the creative, high-impact work of actually engaging with your community in real-time.