How to Get More Likes and Comments on Facebook

Seeing your Facebook posts get little to no engagement is frustrating. You spend time and energy crafting what you think is a perfect post, only to be met with a few likes and a comment from a supportive relative. This guide moves beyond generic advice and gives you practical, actionable strategies you can use today to generate more likes and comments, turning your audience from passive scrollers into an active, engaged community.

Know Your Audience Inside and Out

Before you create a single piece of content, you need to understand who you’re talking to. The most common mistake brands make is creating content for themselves instead of for their audience. You can have the most beautifully designed graphic or the cleverest video, but if it doesn't resonate with your followers, it won't get engagement.

Dig into Your Facebook Insights

Facebook gives you a treasure trove of data absolutely free. Don’t ignore it.

1. Navigate to your Facebook Page and look for the “Insights” or “Meta Business Suite” tab on the left.
2. Click on “Audience.” Here you’ll find detailed demographics about your followers, including their age, gender, city, and country.
3. Take note of the age ranges and locations that are most prominent. An audience of 25-34-year-old women in New York City will respond to different content, humor, and pop culture references than an audience of 55-65-year-old men in rural Texas.

Use this data to create a "customer persona" or two. Give them names and imagine their daily lives. What are their challenges? What makes them laugh? What problems can you solve for them? Every time you create a post, ask yourself: “Would [Persona Name] find this interesting, useful, or entertaining?”

Create Content That Begs for a Response

Once you know who you’re speaking to, you need to figure out what to say. Not all content is created equal. Some formats are simply designed to stimulate interaction more than others. Your goal is to stop the scroll and give someone a reason to pause and type a reply.

Ask Simple, Specific Questions

This is the lowest-hanging fruit for generating comments. People love sharing their opinions. But the quality of your question matters.

• Bad Question: "What are your thoughts on marketing?" (Too broad, feels like a test).
• Good Question: "What's the single best piece of marketing advice you've ever received?" (Specific, personal, and easy to answer).

Here are a few question formats that work well:

• Either/Or: Coffee or tea? Mountains or the ocean?
• Fill-in-the-Blank: "My go-to comfort movie is ____________."
• Recommendations: "We're looking for a new podcast to listen to. What are your top recommendations?"

These get people involved without asking them to do too much cognitive work. The easier it is to answer, the more likely you'll get a response.

Prioritize Short-Form Video

If you're still debating whether to invest in video, the time for debate is over. Facebook’s algorithm heavily favors video, especially short-form vertical videos like Reels. They are discoverable, shareable, and highly engaging.

Video doesn't need to be a big-budget production. In fact, raw, authentic videos often perform better. Try these ideas:

• Quick Tips: Share a 30-second tip related to your industry.
• Behind-the-Scenes: Show your workspace, how a product is made, or an average day in your business. People are naturally curious about what goes on behind the curtain.
• Answer a Customer Question: Take a FAQ and answer it on camera. It’s personal and incredibly helpful.

Remember to add captions to your videos. Many people scroll with their sound off, and you don’t want to lose their attention.

Share a Story, Not Just a Status Update

Humans are wired for stories. We connect with personal struggles, celebrate wins, and find common ground in shared experiences. Instead of just posting about a new product, tell the story behind it. Why did you create it? What challenges did you overcome? Who helped you along the way?

Here are some storytelling angles:

• Show a Vulnerable Moment: Talk about a mistake you made and what you learned from it. Authenticity builds trust.
• Celebrate a Team Member: Shine a spotlight on someone who works with you. It’s a great way to humanize your brand.
• Feature User-Generated Content (UGC): A photo or story from a happy customer is one of the most powerful forms of content. It’s a relatable testimonial and makes the featured customer feel amazing.

Use High-Quality Original Photos and Graphics

While video is king, stunning images still perform incredibly well. Avoid generic stock photos whenever possible. Your audience can spot them from a mile away. Instead, invest in bright, crisp, original photography or well-designed graphics.

Consider using carousel posts to tell a story across multiple slides. You can use a carousel to:

• Break down a complex topic into simple steps.
• Showcase different angles or features of a product.
• Share a collection of quotes or tips around a single theme.

Master Your Posting Strategy

Amazing content can fall flat if you post it when no one is around to see it. Your timing and consistency send important signals to the Facebook algorithm and your audience.

Find Your "Golden Hours" to Post

Your ideal posting times are unique to your audience. Go back to your Facebook Insights and look for the “When your fans are online” data. It will show a graph of the days and times your audience is most active on the platform.

Use this as your starting point. Test posting during these peak hours and observe the results. Don't be afraid to experiment. Sometimes posting slightly before a peak hour can be effective, allowing your post to gain momentum as more people log on.

Be Consistent, Not Constant

You don’t need to post five times a day. Posting too frequently can lead to follower fatigue and hurt your reach. Instead, focus on consistency. Whether it's three times a week or once a day, find a rhythm you can stick to for consistently delivering quality posts over the long run.

A consistent schedule trains your audience to know when to expect new content from you, and it signals to the algorithm that you are a reliable source of information for their users.

Become an Active Member of Your Community

Social media is a two-way conversation. If you just post content and walk away, you're missing the "social" part of social media. Engaging with your community is one of the single most effective ways to encourage more of it.

Reply to Every Single Comment

When someone takes the time to leave a comment on your post, they are giving you a gift. Acknowledge it. Don’t just "like" their comment - write a thoughtful response. A better approach is to respond with another question.

For example, if someone comments, “Great tip!” don't just say, "Thanks!" Say, "You're welcome! Have you ever tried anything similar?"

This does two things: it makes the original commenter feel valued, and it encourages further conversation, which boosts the post's visibility in the algorithm.

Prompt Conversation Within the Comments

Don't be afraid to stir a friendly but productive debate. Post a controversial or unpopular opinion relevant to your niche and ask what others think. Tactfully engaging in conversations can help you grow the conversation thread further.

This tactic fosters a sense of community, showing that your page is a place for discussion, not just for shouting promotions. Remember, social conversations are meant to be a two-way street.

Final Thoughts

Getting more engagement on Facebook isn't about a single secret hack or a complicated algorithm trick. It’s built on the foundation of understanding your audience, creating content that brings them value or sparks emotion, and actively participating in the conversation you start.

To keep everything straight, planning is essential. As for us, we use Postbase to map out our entire month's worth of content in advance. Planning things out in a visual content calendar makes a huge difference since we can see our posting mix weeks and months in advance, all within a quick glance. We're also big believers in community, so we have every comment and DM go into a simple, team-accessible inbox - meaning no fan is left behind. It's how to show appreciation to your community members, building relationships with love and care leads to long-term growth for any thriving brand account.