How to Get More Followers on Threads App

Gaining followers on Meta’s Threads app comes down to mastering conversation, community, and consistency. Unlike other platforms that prioritize visuals, Threads is a dialogue-first space where your words are your most powerful tool for growth. This guide breaks down actionable strategies you can use today, from optimizing your profile to creating content that stops the scroll and starts a conversation.

Optimize Your Profile to Convert Visitors into Followers

Your profile is the first impression you make on a potential follower, and it takes just a few seconds to convince them to tap that “Follow” button. Every element should work together to quickly communicate who you are and what kind of value you provide.

1. Your Bio is Your Elevator Pitch

Forget generic descriptions like “Social Media Manager” or “Lover of coffee.” Your Threads bio should be a clear, concise statement of the value you offer. Ask yourself: Why should someone follow me? What will they get from my content?

• Bad Bio: Marketing enthusiast. Dreamer.
• Good Bio: I share one practical marketing tip every day. Follow for insights you can use right away.
• Bad Bio: Small business owner.
• Good Bio: Building a D2C home decor brand in public. Follow for the wins, losses, and lessons.

Your bio sells your content. Give someone a compelling reason to join your community by telling them exactly what to expect from your threads.

2. Sync Your Instagram for Social Proof

Threads is directly linked to Instagram, and that’s a massive advantage. New visitors can see your Instagram follower count right on your Threads profile, which provides instant social proof. Make sure your Instagram is connected and that your branding (profile picture and handle) is consistent across both platforms. This creates a sense of trust and familiarity, making a new user more likely to follow you on Threads if they already recognize you from Instagram.

3. Use Your Link Wisely

You get one clickable link in your bio - make it count. Instead of just linking to your homepage, direct people to your most valuable resource, like a newsletter sign-up, a new product, or a Linktree-style page. Align this link with the value you promise in your bio. If you’re sharing marketing tips, link to your marketing newsletter. If you’re a creator, link to your latest YouTube video or digital product.

Content Strategy: Create Threads People Actually Want to Read

Growth on Threads isn't about viral dances, it's about providing value, sparking curiosity, and fostering discussion. The content styles that perform best are human, opinionated, and built for conversation.

1. Master the Art of the Hook

The first post in your thread is the most important. It needs to grab attention and make people want to see the rest of the story. A great hook often challenges a common belief, states a strong unpopular opinion, or poses a thought-provoking question.

• Weak Hook: “Here are some tips for productivity.”
• Strong Hook: “99% of productivity advice is useless. Here are the 3 things that actually work.”
• Weak Hook: “I’m hiring a new designer.”
• Strong Hook: “The single biggest mistake I see on creative portfolios, after reviewing 100+ this week:”

Once you have their attention, structure the rest of your thread in a logical, easy-to-read format. Use numbered lists, short paragraphs, and a clear narrative flow to guide your reader from one post to the next.

2. Find Your Content Pillars

You don't need to post about everything. Stick to 3-5 core topics, or “content pillars,” that you can consistently create content around. This helps you build a dedicated audience that knows what to expect from you. For example, if you’re a freelance writer, your pillars might be:

• Actionable writing tips
• Behind-the-scenes look at your freelance business
• Thoughts on personal branding and marketing for writers
• Breakdowns of great writing examples you’ve seen

This focus makes it easier to come up with content ideas and attracts people who are genuinely interested in your niche, leading to higher engagement and follower quality.

3. Mix Different Content Formats

While Threads is text-focused, you aren't limited to just text. Mixing in different formats keeps your feed fresh and engaging. Try experimenting with:

• Text Posts: Your primary format for sharing insights, stories, and starting discussions.
• Polls: A simple, low-effort way to get instant feedback and boost engagement. Ask about industry preferences, weekend plans, or opinions on a recent event.
• GIFs and Memes: Use them to add personality and humor to your replies or standalone posts. This humanizes your account and makes it more relatable.
• Photos and Videos: Don't just repurpose your polished Instagram content. Use visuals on Threads for more candid, behind-the-scenes moments. A quick phone photo or a short screen recording can often add more value than a studio-shot image.

Engage Like Your Growth Depends on It

Simply posting content isn’t enough. Threads is a social network, and growth happens in the replies. The more you put yourself into relevant conversations, the more visible your profile becomes to potential followers who are interested in the same topics.

1. Add Value, Don't Just React

Instead of just liking or dropping a generic “Great post!” on someone else’s thread, add to the conversation. Your goal is to leave a reply that is so insightful or interesting that other people want to check out your profile. Agree with a point and expand on it, respectfully disagree and explain why, or ask a follow-up question to dig deeper.

A high-value reply is a mini-trailer for the kind of content you create on your own account.

2. Use the "Quote" Feature Strategically

The “Quote” feature (similar to a quote tweet on X) is one of the most powerful growth tools on Threads. It allows you to share someone else’s post with your own commentary added on top, exposing your thoughts to both your audience and theirs. Use this to:

• Share a post and add your unique perspective.
• Amplify a valuable point made by someone else in your industry.
• Start a friendly debate by offering a counter-argument to a popular opinion.

Every quote post is an opportunity to showcase your expertise and inject yourself into a larger conversation, attracting followers from bigger accounts.

3. Ask Questions to Drive Interaction

The easiest way to start a conversation is to ask a question. Genuinely ask for opinions, recommendations, or feedback at the end of your threads. People love to share their experiences and recommendations. Simple prompts like "What's the one tool you can't live without?" or "What's your biggest struggle with [your topic] right now?" can generate dozens of replies and massively increase the reach of your post.

Leverage Your Instagram Audience

Threads' biggest built-in advantage is its connection to over a billion Instagram users. Tapping into your existing audience is the fastest way to get your first few hundred or even thousand followers on Threads.

1. Promote Your Threads on Instagram Stories

When you have a thread that performs well, share it directly to your Instagram Stories. Threads has a seamless integration that creates a clean, clickable card for your story. Add a little context or a GIF that says “New Post” to encourage people to tap through. This is a low-effort, high-impact way to funnel your engaged Instagram followers directly to your new Threads content.

2. Add a Call-to-Action in Your Instagram Content

Don't be shy about promoting your Threads account on Instagram. For example:

• Mention it in your Instagram Reels: at the end of a video, you could say, "If you want more of my behind-the-scenes thoughts on this topic, follow me on Threads!"
• Refer to it in your Instagram captions: "I wrote up a detailed thread with 5 more tips on this. Link in bio to follow me there and get them all."

Consistency Builds Momentum

The algorithms on social media platforms reward activity. The more consistently you post and engage, the more your account will be shown to new people. Showing up every day, even with just a few thoughtful posts and replies, is more effective than posting a dozen times in one day and then disappearing for a week.

Aim for a sustainable pace. Posting 3-5 times per day is a great goal. This can include a mix of original threads, valuable replies to others, and insightful quote posts. The key is to establish a presence so that the algorithm - and your audience - learns to expect consistent value from you. A consistent presence keeps you top-of-mind and signals to both new followers and the platform itself that you're an active and valuable contributor to the community.

Final Thoughts

Ultimately, growing on Threads is about treating it like a real conversation. Optimize your profile to make a strong first impression, create content that shares real value, engage genuinely with others, and stay consistent. By focusing on these fundamentals, you’ll build a loyal community of followers who are there for your unique perspective.

Maintaining that consistency across Threads while managing Instagram Reels, TikToks, and other platforms can be a real juggle. To keep everything organized without feeling overwhelmed, we built Postbase with a clean, visual calendar at its core. Our platform lets you plan and schedule all your content - from text-based threads to short-form videos - in one place, cutting out the chaos so you can focus on building your brand and connecting with your audience.