How to Get More Facebook Website Shares

Hitting publish on a blog post is just the beginning, the real goal is getting that content into the hands of a wider audience. This guide provides actionable strategies you can use immediately to increase the number of times your website content is shared on Facebook, driving more traffic and growing your brand’s reach organically.

Create Content People Genuinely Want to Share

Before you touch a single setting on your website or schedule a single post, you have to get the core product right: your content. No amount of promotion can make an uninspired article go viral. People share things that make them look good, feel smart, or connect with others. Here’s how to create content that hits those triggers.

The Four Psychological Reasons for Sharing

Most shares can be traced back to one of four motivations. Understanding these can help you frame your content to be more shareable from the start.

• Practical Value (To be helpful): Content that solves a problem, teaches a new skill, or offers a tangible benefit is incredibly potent. Think “How to Plan a Week of Healthy Meals in Under an Hour” or “5 Free Tools to Triple Your Productivity.” When someone shares this, they’re helping their friends and positioning themselves as a useful resource.
• Emotional Connection (To feel something): Stories that inspire, surprise, or make people laugh create an emotional response. A heartfelt success story, a shocking statistic presented in a new light, or a hilarious comic about a common industry frustration all tap into this. Sharing is a way for people to say, “This made me feel something, and I bet it will for you, too.”
• Self-Expression (To define who they are): People share content that aligns with their identity, beliefs, or aspirations. An article titled “Why Remote Work is the Future of a Happier, More Productive Workforce” will be shared by people who are advocates for remote work. They share it to reinforce their own views and signal their tribe.
• Social Currency (To look smart and in-the-know): Everyone wants to be the person who finds the coolest stuff first. Exclusive data, in-depth industry reports, or a well-articulated opinion on a trending topic gives people social currency. Sharing it makes them look informed and ahead of the curve.

Share-Worthy Content Formats That Work

While any topic can be made shareable, certain formats consistently perform better. Consider these for your next piece:

• Listicles: They’re easy to scan and promise a specific, digestible outcome (e.g., “10 Tools...”, “7 Mistakes...”). The numbered format gives a clear structure that readers love.
• Definitive How-To Guides: Go deeper than a standard blog post. A comprehensive guide that fully solves a single, frustrating problem becomes a go-to resource that people will bookmark and share for years.
• Data and Research: Original research, case studies, or even a well-curated compilation of statistics from other sources can generate tons of shares. People love to share data to back up their arguments.
• Infographics: Visual content is highly shareable on Facebook. A well-designed infographic can simplify a complex topic, making it easy to understand and pass along.

Optimize Your Website for Effortless Sharing

Even the best content can fail if sharing it is a hassle. Your website needs to do the heavy lifting for your readers. A few technical optimizations can dramatically increase share counts by removing friction from the process.

Make Your Social Sharing Buttons Obvious

Don't make people hunt for the share button. If it's not immediately visible, most won't bother. The best placements are:

• A floating sidebar: These buttons follow the reader as they scroll down the page, always staying in view.
• At the top and bottom of your post: This gives readers the option to share before they start reading or right after they’ve finished and felt the most impact.

Ensure your buttons are large, clear, and display the Facebook icon prominently. It’s also a good idea to include a share count, as social proof encourages others to share as well.

Master Your Open Graph (OG) Tags

When someone pastes your website link into Facebook, Facebook "crawls" the page to generate a preview. This preview typically includes an image, a title, and a short description. Open Graph (OG) tags are snippets of code on your website that tell Facebook exactly what to show in that preview.

If you don’t set these tags, Facebook will guess by grabbing a random image and a chunk of text from your page, often with messy results. A post with a blurry, irrelevant image and a truncated headline is dead on arrival. A perfectly formatted preview, however, looks professional and compelling.

The Three Essential OG Tags:

• og:title: This should be your full, compelling headline.
• og:description: A 1-2 sentence summary that hooks the reader and tells them what the article is about.
• og:image: This is the most important one. You should create a dedicated image for sharing. An ideal size is 1200 x 630 pixels. Include the blog post title overlaid on the image to grab attention in a busy feed.

If you're using WordPress, plugins like Yoast SEO or Rank Math make it incredibly easy to set these for each post without touching any code. You simply fill in the fields. Always use the Facebook Sharing Debugger tool to check your link a final time before publishing. It shows you exactly what your preview will look like and points out any errors.

Craft the Perfect Facebook Post to Drive Shares

How you introduce your content on Facebook is just as important as the content itself. Simply dropping a link with no context is a missed opportunity. Your accompanying post should provide a reason for people to click and a reason to share.

Write a Compelling Caption

Your caption is your sales pitch for the click. Don't just repeat the headline. Instead, try one of these approaches:

• Ask a Question: "We found the 5 biggest mistakes people make when building a brand. Are you guilty of #3?" This sparks curiosity and encourages comments.
• Pull a Powerful Quote: Find the most impactful or controversial sentence from your article and feature it in the caption.
• Tell a Mini-Story: "I used to struggle with this... until I discovered a simple technique that changed everything. Here’s how you can do it too."
• State the Benefit Clearly: "This 15-minute read could save you hours of frustration. Learn exactly how to..."

Don't Be Afraid to Ask for the Share

Sometimes, the easiest way to get something is to simply ask for it. A gentle, direct call-to-action can be very effective. Frame it in a way that benefits the user's network. For example:

"If you found this helpful, share it with a friend who might need it!"

"Know a small business owner who could use this advice? Tag them in the comments or share this post!"

Promote Your Content Strategically

Great content and a well-optimized site set the foundation, but smart promotion is what ignites the fire. “Post and pray” is not a strategy.

Share in Relevant Facebook Groups

Find groups where your target audience congregates. But don't just join and spam your link - that’s a fast track to getting banned. Become a helpful member of the community first. Answer questions, provide value, and engage with other people’s content. Then, when a discussion comes up that your article is relevant to, you can share it as a helpful resource. Always read and respect the group’s rules on self-promotion.

Leverage Your Email List

The people on your email list are your most engaged followers. When you send out your new blog post, don’t just link to it. Add a line encouraging them to share it on their favorite social platform. Create an easy "Share on Facebook" link within the email to reduce friction and make it a one-click process.

Pin Your Best Posts

When you have a piece of content that particularly resonates with your audience and generates a lot of conversation, pin it to the top of your Facebook Page. This gives your best performing, most share-worthy content extended visibility for any new visitors who land on your Page.

Final Thoughts

Getting more Facebook shares isn't about finding a single secret hack, it's about building a repeatable system. It starts with creating truly valuable content, continues with making your site technically easy to share from, and rounds out with smart, strategic promotion that places your work in front of the right audience.

Consistently executing this strategy is much simpler when you have the right tools. We've built Postbase to make an overwhelming number of tasks manageable. From scheduling that must-share article across all your platforms at once to seeing exactly what's working with clear analytics, it brings everything into one clean space, so you can focus more on creating great content and less on the logistics of getting it seen.