How to Get More Exposure on Facebook

Getting your content seen on Facebook feels harder than it used to be, but it’s far from impossible if you have the right strategy. With crowded feeds and a shifting algorithm, you need more than just good ideas to stand out. This guide breaks down the concrete steps you can take to increase your visibility, connect with a bigger audience, and meaningfully grow your presence on the platform.

Optimize Your Facebook Page for Discovery

Before you focus on what to post, your page itself needs to be perfectly set up to attract followers. Think of your Facebook Page as your digital storefront - if it’s messy or incomplete, people will walk right by. A well-optimized page makes you look professional and helps new people find you through Facebook search.

1. Choose a High-Quality Profile Picture and Cover Photo

Your profile picture and cover photo are the first things people see. Make a strong first impression.

• Profile Picture: Use a clear, high-resolution logo for your business. If you are a personal brand, use a professional headshot where your face is easily visible. This image appears in news feeds, comments, and search results, so it needs to be instantly recognizable.
• Cover Photo: This is a larger space to showcase your brand’s personality. You can use it to highlight a new product, announce an event, feature your team, or display a powerful testimonial. Keep it updated and visually appealing. Remember that it will look different on desktop and mobile, so check the preview for both before publishing.

2. Complete Every Section of Your "About" Page

The "About" section is prime real estate. Facebook's algorithm uses this information to understand what your page is about and recommend it to interested users. Fill out every relevant field thoughtfully.

• Description: Write a concise, compelling summary of who you are and what you offer. Include relevant keywords that people might use to search for a business like yours.
• Contact Information: Add your website, email, and phone number. This not only builds trust but also gives potential customers a way to connect with you off of Facebook.
• Location: If you have a physical location, add your address. This is critical for getting discovered by local users searching on Facebook.

3. Set Up a Clear Call-to-Action (CTA)

Facebook allows you to place a prominent CTA button at the top of your page. This is a simple but powerful way to guide visitors toward a specific action. You can choose from several options, like "Contact Us," "Shop Now," "Learn More," or "Sign Up." Pick the one that most closely aligns with your primary business goal.

Create Content That Facebook's Algorithm Loves

Organic reach is all about convincing the algorithm that your content is valuable and engaging. Your mission is to create posts that stop people from scrolling, encourage interaction, and keep them on the platform longer. Here's a look at the content formats that work best right now.

Embrace Short-Form Video with Facebook Reels

If you do only one thing to get more exposure on Facebook, make it creating Reels. Meta is heavily prioritizing this format across both Facebook and Instagram, giving Reels preferential treatment in the algorithm. They are designed to be discovered by people who don't already follow you.

• Hook Them In the First 3 Seconds: The most important part of a Reel is the beginning. Start with a question, a bold statement, or a visually interesting clip to grab attention immediately.
• Use Trending Audio and Effects: Tapping into trending sounds and effects can significantly boost your reach. Scroll through the Reels tab to see what’s popular and think about how you can adapt a trend to your own niche.
• Keep It Short and To-the-Point: While Reels can be up to 90 seconds, the sweet spot is often between 7 and 15 seconds. Deliver your message quickly and efficiently.
• Educational Content Wins: Quick tutorials, "how-to" guides, simple tips, and tricks perform exceptionally well. Think about common questions your audience has and answer them in a Reel. For example, a financial advisor could create a 15-second Reel on "3 Common mistakes to avoid when saving for retirement."

Build Community with Facebook Live

Facebook Live is one of the most powerful tools for engagement. When you go live, your followers receive a notification, placing you at the top of their minds. Live videos also tend to get significantly more comments and reactions than pre-recorded videos because they feel personal and interactive.

Ideas for Facebook Live:

• Q&A Sessions: Host a session where you answer your audience's questions in real-time.
• Behind-the-Scenes: Give your audience a sneak peek at your workspace, a project you’re working on, or a typical day at your company.
• Workshops or Tutorials: Teach your audience something valuable related to your expertise.
• Interviews: Invite a guest expert to join your live stream to discuss a relevant topic. This is also a fantastic way to tap into their audience and gain new followers.

Stop the Scroll with Engaging Visuals

While video is king, high-quality images and graphics still have a vital role. In a fast-moving feed, a striking visual can make someone pause and pay attention.

• Create High-Contrast Graphics: Use tools like Canva to design eye-catching text-based graphics, infographics, or simple illustrations. Bold colors and easy-to-read fonts are a must.
• Share High-Quality Photos: User-generated content, team photos, and behind-the-scenes shots help humanize your brand and often perform better than professional, overly polished stock photos.
• Try Memes and Humorous Content: If it fits your brand’s voice, a well-timed, relatable meme can generate a ton of shares and comments. Just be sure you understand the context of the meme before you post it!

Ask Questions and Encourage Interaction

The algorithm measures how many people interact with your post. More comments and shares tell Facebook that your content is sparking conversation, which means it will be shown to more people. Design your posts to make interaction easy.

• Ask Open-Ended Questions: Instead of "Did you like this?" ask "What’s your favorite way to...?"
• Create Polls: Facebook allows you to run simple polls in your posts or Stories. They’re a low-effort way for your audience to engage.
• Use Conversation Starters: Posts like "Fill in the blank: My favorite thing about Friday is _____" are simple invitations to comment.

Show Up Consistently with a Content Plan

Exposure on Facebook isn't about one viral post, it's about showing up regularly over time. A consistent posting schedule teaches the algorithm what your page is about and trains your audience to expect new content from you. You don't need to post multiple times a day - aim for a realistic cadence you can stick with, whether that's three times a week or once a day.

The best way to stay consistent is to create a simple content calendar. Plan your posts a week or two in advance. This approach helps you avoid scrambling for ideas at the last minute and ensures you are hitting a good mix of content types - like a Reel on Monday, an engaging question on Wednesday, and a behind-the-scenes photo on Friday.

Leverage the Power of Community

Growing on Facebook is not a one-way street. You can’t just post content and hope for the best. You need to actively participate in the community.

Respond to Every Comment

When someone takes the time to comment on your post, always reply. This small act does two things:

1. It makes the commenter feel heard and valued, fostering loyalty and encouraging them to engage with your future content.
2. It doubles the comment count on your post, sending a stronger positive signal to the algorithm. Even a simple "Thanks so much!" can make a difference.

Participate in Relevant Facebook Groups

Facebook Groups are one of the most underrated tools for getting exposure. Find and join groups where your ideal customers are spending their time. The key is to add value, not to spam. Don't just jump in and post links to your page. Instead:

• Answer Questions: Share your expertise by helping other members solve their problems.
• Share Valuable Insights: Participate in discussions and offer your perspective without a hard sell.
• Build Relationships: Become a familiar, helpful face in the community. Over time, people will naturally become curious about you and your business, leading them back to your page.

Final Thoughts

Getting more exposure on Facebook comes down to fundamentals: optimizing your page for search, consistently creating content that your audience wants to engage with, and actively participating in your community. By focusing on video, fostering interaction, and showing up reliably, you can start building momentum and getting your content in front of more people.

We know how much work goes into creating great content, and keeping a consistent schedule can feel overwhelming. At Postbase, we built our platform to simplify this entire process. Using our visual calendar, you can plan and schedule all your content - including Reels and videos across multiple platforms - all in one place, freeing you up to focus on the creative work that actually grows your brand.