How to Get a Logo on Facebook Live

Adding your logo to a Facebook Live broadcast immediately makes your stream look more polished and professional. It’s a small touch that separates casual streams from branded, authoritative content. This guide will walk you through exactly why this is worth your time and show you step-by-step how to get it done using free and user-friendly tools.

Why Add a Logo to Your Facebook Live Stream?

Before getting into the "how," let's quickly cover the "why." Placing a logo on your live video isn't just for aesthetics, it's a strategic move that delivers real benefits for your brand or business.

• Instant Professionalism: A crisp logo in the corner signals that you're serious about your content. It mirrors the look of professional television broadcasts and sets a higher standard, building viewer trust from the first second.
• Constant Brand Reinforcement: Every minute a viewer spends watching your stream, they see your brand. This repetition is incredibly powerful for building brand recall. When they think of a topic you cover, your brand will be the first that comes to mind.
• Protects Your Content: In the world of social media, video content is often downloaded and re-uploaded without permission (a practice known as "freebooting"). Watermarking your live stream with your logo adds a layer of protection, making it clear who the original creator is and discouraging unauthorized sharing.
• Creates Cohesion for Series & Interviews: If you're running a recurring show or hosting guests, your logo acts as a visual anchor. It grounds the broadcast, reminding viewers of the brand behind the content and creating a consistent experience week after week.

The Pro Method: Using Live Streaming Software

First, the important reality check: you cannot add a logo overlay if you are streaming directly from the Facebook mobile app or your personal timeline on a desktop. The native functionality simply doesn't exist. To achieve this professional look, you need to use a piece of live streaming software (a web-based app or a desktop program) that acts as a middleman between your camera and Facebook.

How Does Live Streaming Software Work?

The concept is simpler than it sounds. Instead of sending your video feed directly to Facebook, you send it to the streaming software first. Inside this software, you can add all sorts of graphics - your logo, lower-third titles for guests, B-roll video, on-screen comments, and more. The software then composites everything together into a single, polished video feed and sends *that* to Facebook Live for your audience to see. You're essentially running your own mini TV production studio from your laptop.

Popular Tools for Adding a Logo Overlay

There are many options available, but here are three excellent and widely-used tools that cater to different needs and budgets:

• StreamYard: This is arguably the most user-friendly, browser-based option on the market. It’s perfect for interviews, talk shows, and anyone who wants professional results with a very minimal learning curve. Its free plan lets you stream with a "StreamYard" logo, while paid plans allow for complete customization.
• Restream: As its name suggests, Restream's primary strength is its ability to stream to multiple platforms (Facebook, YouTube, Twitch, etc.) simultaneously. It has a beautiful, intuitive studio with powerful branding features, making it a great choice for content creators who are building an audience across different channels.
• OBS Studio: This is the workhorse of the live streaming world. OBS is a free, open-source, and incredibly powerful desktop application. It offers unlimited customization but comes with a steeper learning curve. If you're on a tight budget and are willing to invest some time in learning the software, OBS is the best free solution available.

Step-by-Step Guide: Adding a Logo with StreamYard

Since StreamYard is incredibly popular for its simplicity, let's walk through how to set it up. The process is very similar for other web-based tools like Restream.

1. Sign Up and Connect Facebook: Create a free account on the StreamYard website. During the onboarding process, it will prompt you to connect your social accounts. Choose "Destinations" and connect the Facebook Page, Group, or Profile you want to stream to.
2. Create a Broadcast: Once your destination is added, click the "Create a Broadcast" button. Select your Facebook destination, enter a title and description, and click "Create Broadcast."
3. Enter the Backstage Studio: This is your control room. Allow your browser to access your camera and microphone. You'll see your camera feed in the main window. Click "Enter Studio."
4. Upload Your Brand Assets: On the right-hand panel, click on the "Brand" tab. Here you will see options for Logos, Overlays, and Backgrounds. Under the "Logo" section, click the "+" icon to upload your logo file from your computer. (Remember to use a PNG file with a transparent background!)
5. Display Your Logo on Stream: After your logo has been uploaded, simply click on it. It will instantly appear on your video feed in the top-right corner by default. The paid plans offer more flexibility on placement, but the default works great.
6. Go Live: When you're ready, click the blue "Go Live" button in the top-right corner of the StreamYard studio. That's it! Your broadcast will now be live on Facebook, complete with your professional-looking logo.

The Free & Powerful Option: Using OBS Studio

If you'd rather not invest in a paid plan and have some technical patience, OBS Studio is your best friend. It gives you full control over every pixel on your screen for free. The setup is more involved but gives you unparalleled flexibility.

Getting Started with OBS and Facebook

1. Download and Install OBS: Head to obsproject.com and download the correct version for your computer (Windows, Mac, or Linux). Install it like any other application.
2. Set Up Your Scene: OBS works using "Scenes" and "Sources." A scene is a layout of all your visual elements. By default, you have one scene. You need to add sources to it. In the "Sources" box (usually at the bottom), click the "+" button and add a "Video Capture Device" (your webcam) and an "Audio Input Capture" (your microphone).
3. Add Your Logo as an Image Source: This is the key step. Click the "+" button in the "Sources" box again. This time, select "Image." Give it a name like "My Logo," click OK, and then browse for your logo file on your computer. Your logo will appear on your scene preview.
4. Position and Resize Your Logo: Click on the logo in the preview window. Red handles will appear around it. You can click and drag the logo to any corner of the screen and use the handles to resize it. Hold the Shift key while resizing to maintain its original aspect ratio.
5. Connect OBS to Facebook:
   • Go to the Facebook Live Producer page on your desktop.
   • Select "Create Live Video," and on the next screen, choose "Streaming Software."
   • Under "Streaming Software Setup," you'll see a Stream Key. Click "Copy." This key is like a password that authorizes OBS to send video to your Facebook page.
   • In OBS, go to File > Settings > Stream. For "Service," select "Facebook Live." For "Server," leave it on "Default." Paste your copied Stream Key into the "Stream Key" field. Click "Apply" and "OK."
6. Go Live: First, click the "Start Streaming" button in OBS (on the bottom right). This begins sending your video feed to Facebook. You are NOT live to your audience yet. Look back at the Facebook Live Producer page, you should see a preview of your OBS stream. When everything looks right, click the blue "Go Live" button on the Facebook page to start your broadcast for your audience.

Best Practices for Your Facebook Live Logo

Just having a logo isn't enough, using it effectively makes all the difference. Keep these few tips in mind to get the best results.

File Format and Transparency are Your Best Friends

Always, always, always use a PNG file with a transparent background. Using a JPG file will result in a clunky white or black box around your beautiful logo, which immediately kills the professional vibe. If you only have a JPG version of your logo, use an online tool to remove the background and save it as a PNG before uploading it to your streaming software.

Mind the "Safe Zones"

Don't place your logo right on the absolute edge of the screen. Facebook's user interface adds its own elements, such as the "LIVE" icon, reaction buttons, and user comments. Place your logo slightly inset from the corner (usually the top right or top left) to make sure it doesn't get obscured by these overlays, regardless of whether someone is watching on a desktop or a phone.

Keep it Simple and Legible

Your logo will appear relatively small on the video feed, especially on mobile devices. A complex logo with tiny text or intricate details will turn into an unreadable smudge. If you have a primary logo and a simplified icon or logomark, the latter is often a better choice for a video watermark.

Experiment with Opacity

A full-color, 100% opaque logo can sometimes be distracting. Many tools (including OBS) allow you to adjust the opacity of your logo. Setting it to 80-90% can make it feel more integrated into the video feed, branding the content without pulling focus away from you or your guests.

Final Thoughts

Creating branded, professional-looking live video is more accessible than ever before. By using streaming software like StreamYard or OBS Studio, you can easily add your logo and other graphics to transform a simple broadcast into a valuable brand asset. Mastering this simple technique is a powerful step toward leveling up your entire social media presence.

After your professional live stream ends, the real work of managing that video replay, posting other content, and engaging with your audience's comments begins. To make that part easier, we built Postbase to streamline everything else. From visually scheduling your content calendar to replying to all DMs and comments in one unified inbox, we help you maintain that polished, professional look across all your platforms, long after the camera stops rolling.