How to Get a Google My Business Profile Link

Finding the direct link to your Google Business Profile can feel like looking for a tiny button hidden in plain sight, but it's one of the most powerful marketing tools you have. This guide will show you exactly how to get your Google Business Profile link, break down the different types of URLs you can use, and share smart strategies for using them to get more reviews and connect with customers.

Why Your Google Business Profile Link is a Marketing Superpower

Before we jump into the "how," let's talk about the "why." Your Google Business Profile (formerly Google My Business or GMB) isn't just a map listing, it's a dynamic hub for customer interaction. Grabbing your profile link allows you to proactively guide customers to this hub instead of waiting for them to find it on their own. It turns a passive listing into an active marketing channel.

Think of it as the ultimate shortcut for building social proof. When you ask a happy customer for a review, the last thing you want is for them to get lost trying to find your profile. A direct link removes all friction, increasing the odds they'll follow through. Sharing this link is the key to unlocking a steady stream of reviews, which directly impacts your local search ranking, visibility, and credibility.

Here are just a few high-impact places where this simple link can make a huge difference:

• Driving Reviews: The direct link to leave a review is your golden ticket to quickly building up five-star ratings. More positive reviews tell Google's algorithm - and potential customers - that you're a trusted business.
• Boosting Social Media Engagement: You can add your link to your Instagram bio, create a "leave a review" highlight reel, or drop it in a Facebook post celebrating a happy customer. It bridges the gap between your social media audience and your Google presence.
• Enhancing Email Marketing: Add your profile or review link to your email signature or in post-purchase follow-up campaigns. It's a simple, set-it-and-forget-it way to solicit feedback.
• Leveraging Physical Touchpoints: You can easily turn your profile link into a QR code. Print it on business cards, receipts, table tents, or stickers on your door so in-person customers can scan and review with one tap.

How to Get Your Google Business Profile Link (The Modern Way)

Google has changed how business owners manage their profiles. Instead of a separate GMB dashboard, most management is now done directly from Google Search or Google Maps. This actually makes finding your link easier once you know where to look. Follow these steps to find the most valuable URL: the "ask for reviews" link.

Step-by-Step Guide to Finding Your Review Link

1. Sign Into Your Admin Account: Open your web browser and make sure you are logged into the Google account you use to manage your Business Profile. This is the most common reason for not seeing the management panel.

2. Search for Your Business: Go to the Google search bar and simply type in your exact business name or just the phrase "my business". If you are correctly logged in, an interactive management panel will appear at the very top of the search results, just above the organic listings.

3. Locate the "Ask for reviews" Button: Within this management panel, you'll see a series of round buttons with options like "Edit profile," "Read reviews," and "Messages." Look for one that explicitly says "Ask for reviews." It often has a star icon.

4. Copy Your Short Link: Click the "Ask for reviews" button. A small pop-up window will appear displaying a short, shareable URL that starts with g.page/r/... This is your direct link. It sends people straight to the pop-up where they can leave a rating and write a review. Click the copy icon next to the link, and you're all set!

Understanding Your Different Google Links

While the "Ask for Reviews" link is often the most useful, it's not the only URL associated with your profile. Depending on your goal, you might want to use a different one. Understanding the distinction will help you use the right link at the right time.

1. The "Ask for Reviews" Short Link

• What it is: A shortened URL (like g.page/r/YourBusinessID/review) that opens a pre-populated window for leaving a star rating and comment.
• Where to find it: Follow the steps in the section above.
• When to use it: This is your go-to link for review campaigns. Use it in emails, social posts, and text messages specifically asking happy customers for their feedback. Its sole purpose is to make leaving a review as fast and easy as possible.

2. The Public Profile (Search) Link

• What it is: The standard URL someone would see in their browser's address bar after searching for your business on Google. It's usually a long, complex URL.
• Where to find it: Search for your business name on Google. When your profile appears in the main search results (often on the right-hand side), simply copy the link from your browser's address bar.
• When to use it: Use this when you want to show someone your full profile without immediately prompting for a review. It’s perfect for sharing your business hours, photo gallery, posts, and address in a general context, like in a welcome email or information packet. It allows users to explore your full presence before deciding on an action.

3. The Google Maps Link

• What it is: A direct URL to your business location on Google Maps.
• Where to find it: Open Google Maps and search for your business. Once your profile appears on the map, click the "Share" button and copy the provided link.
• When to use it: This link is exclusively for helping people find you. Use it when providing directions on your website's contact page, in appointment confirmations, or any time the primary goal is to get a customer to your physical location. It often defaults to opening the Google Maps app on mobile devices, making navigation seamless.

Putting Your Link to Work: Creative Ways to Get More Reviews & Engagement

Now that you have your link, it’s time to be strategic. Don’t just let it sit in a notes app - put it everywhere your customers can see it. The more thoughtful touchpoints you create, the more consistent and organic your review growth will be.

Email Signatures

Add a simple call-to-action to your everyday email signature. A friendly line like, "Love our work? Tell the world! Leave us a review on Google." hyperlinked with your review URL is a passive but incredibly effective method.

Social Media Bios and Posts

Your social media bio has limited real estate, so make it count. Use a Linktree-style service to house multiple URLs or, if reviews are your priority, make your Google review link the star. Additionally, build asking for reviews into your content calendar. Share screenshots of glowing reviews you’ve received and include a caption like, "We love hearing from you! Had a great experience? Share your story at the link below."

Post-Purchase Automation

Set up an automated email or text message that goes out a few days after a customer completes a purchase or service. Keep it brief and personal: "Hi [Customer Name], thanks for choosing us! We’d love to know what you thought. If you have 30 seconds, please consider leaving us a review."

QR Codes for In-Person Interactions

QR codes are back and more functional than ever. Use a free online QR code generator to turn your review link into a scannable code. Print it on:

• Product inserts or packaging
• Business flyers and brochures
• The back of your business cards
• Restaurant menus or table tents
• The bottom of physical receipts or invoices

This method brilliantly captures the customer at the peak of their positive experience - right inside your store or right after opening their package.

Final Thoughts

Grabbing your Google Business Profile link is a direct, no-cost way to strengthen your online reputation. By making it fast and easy for customers to leave reviews, you turn passive satisfaction into powerful public testimonials that drive new business and improve your local search visibility.

Once you start collecting great reviews, you'll want to share them. Highlighting customer testimonials on social media is excellent for building trust. At Postbase, we built a visual content calendar that makes planning and scheduling this type of content simple and predictable. Because our platform specializes in today's formats like Reels and a consistent, clean calendar view, you can easily design a campaign around your best reviews and trust that your posts will publish reliably, every single time.