How to Get Followers on a LinkedIn Business Page

Building a follower count on your LinkedIn Business Page isn't about vanity metrics, it’s about creating a dedicated community of professionals who are genuinely interested in your industry, products, and brand story. This guide walks you through the actionable strategies you need to attract the right kind of followers - the ones who engage, convert, and become true brand advocates.

First Things First: Nail Your Page Essentials

Before you ask a single person to follow you, your LinkedIn Page needs to look professional, complete, and inviting. Think of it as your digital storefront. If the lights are off and the shelves are empty, no one is going to come inside. A fully optimized page not only looks credible but also helps you get discovered through LinkedIn and Google searches.

Complete Every Single Section

An incomplete profile looks abandoned. Go through your Page’s settings and fill out everything you can. This is your chance to make a strong first impression.

• Logo and Cover Photo: Use a high-resolution logo for your profile picture. Your cover photo is prime real estate - use it to communicate your value proposition, showcase your team, or promote a current campaign. Make sure it’s visually appealing and represents your brand identity.
• Tagline: This is a 120-character line that appears right below your company name. Don’t just state what you do, explain who you do it for and the value you provide. For example, instead of "Accounting Software," try "Simplified Accounting Software for Freelancers and Small Businesses."
• About Section: This is your chance to tell your story and optimize for search. The first 156 characters are the most important as they show up in Google search previews. Clearly explain what your company does, who you help, and why you’re different. Weave in keywords that your potential customers would use to find a company like yours.
• Custom Button: Customize the call-to-action button at the top of your page. Options include "Visit Website," "Contact Us," "Learn More," "Register," and "Sign Up." Choose the one that best aligns with your current business goals.

The Foundation: Consistently Publish High-Value Content

People follow pages for a reason: they expect to get value. Bombarding followers with sales pitches is the fastest way to get them to hit the "unfollow" button. Your content strategy should focus on educating, informing, and inspiring your audience. Give them a reason to pay attention.

Develop Your Content Pillars

Instead of guessing what to post each day, create 3-5 content pillars - core themes you’ll consistently talk about. This keeps your content focused and helps build authority in your niche. Your pillars might include:

• Industry Insights: Share trends, data, news, and your expert opinion on what’s happening in your field.
• Educational Tips: Post how-to guides, tutorials, and quick tips that solve your audience’s problems.
• Company Culture &, Behind-the-Scenes: Show the human side of your brand. Spotlight employees, share team wins, and give a glimpse into your company’s day-to-day life.
• Product/Service Showcase: Don’t just list features. Show your product in action, share customer success stories, and explain how you solve real-world problems.

Master Different Content Formats

Variety keeps your feed interesting. LinkedIn’s algorithm favors different types of content, so it’s smart to mix things up.

Text and Single Image Posts

Simple but effective. Use short paragraphs, bullet points, and emojis to break up text and make it easy to read. Pair your insights with a high-quality, relevant image or a branded graphic to stop the scroll.

PDFs and Document Carousels

These are currently one of the highest-engaging formats on LinkedIn. Instead of writing a long text post, create a multi-page PDF or presentation and upload it as a document. People can click through the slides right in their feed. Use it to share checklists, reports, step-by-step guides, or repurposed blog posts. They're visually engaging and keep people on your post longer.

Native Video

Video catches attention and helps you build a more personal connection with your audience. You don’t need a professional production studio. Short, authentic videos shot on your phone can be extremely effective. Think short tutorials, behind-the-scenes clips, Q&As, or interviews with team members.

Polls

Polls are a simple way to boost engagement and gather valuable feedback from your audience. They’re quick to create and easy for people to participate in. Ask questions related to your industry, content preferences, or common challenges.

Proactive Growth: How to Actively Get Followers

Passive waiting won't cut it. Once your page is set up and you have some solid content, it’s time to be proactive and invite people into your community.

Invite Your Connections (The Right Way)

Admins of a LinkedIn Page can invite their personal connections to follow the page. Each month, your page receives a pool of credits to send out invitations. Start with colleagues, former coworkers, and industry contacts who you know would be interested.

To do this, go to your page and on the top right, there's a button for "Grow your followers" and a drop-down menu with an "Invite connections" option. Don't spam everyone - be selective and invite people who are genuinely relevant to your business.

Encourage Employee Advocacy

Your employees are your greatest brand advocates, and their collective network is likely much larger than your company's. Encourage your team to:

• Add Your Company Page to Their Experience: Make sure everyone has correctly listed your Company Page as their current employer. When someone visits their profile, your company logo becomes a clickable link directly to your page.
• Share and Comment on Company Posts: When an employee engages with your content, it gets shown to their network, dramatically increasing your post’s reach. Encourage this behavior by creating content they’d actually be proud to share. You can even set up a notification system to let them know when a big post goes live.

Use Hashtags Strategically

Hashtags help people discover your content beyond your current followers. Aim for a mix of broad, niche, and branded hashtags. A good rule of thumb is 3-5 relevant hashtags per post.

• Broad: High-volume tags like #marketing or #technology.
• Niche: More specific tags like #ContentStrategy or #SaaSGrowth.
• Branded: A unique hashtag for your company or a specific campaign, like #PostbaseTips.

Follow and Engage as Your Page

Did you know you can engage with other content on LinkedIn as your business page? Search for relevant hashtags or key industry players. When you find a popular post, switch to engaging as your Page and leave a thoughtful, insightful comment. Don’t pitch your services. Just add to the conversation. This will put your brand name in front of a targeted audience, and if your comment is valuable, people will click through to check out your page.

Amplify Your Reach (Without Running Ads)

Expand your visibility by promoting your LinkedIn Page across all of your marketing channels.

Cross-Promote Everywhere

Make it easy for people who already interact with your brand to find you on LinkedIn. Add your LinkedIn Page URL to:

• Your website’s footer.
• Your email newsletters.
• Your personal and professional email signatures.
• Your other social media profiles (e.g., in your X bio).

Participate in Relevant LinkedIn Groups

Find LinkedIn Groups where your target audience spends their time. Become an active, valuable member. Answer questions, offer advice, and participate in discussions. Avoid spamming the group with links to your page. Instead, subtly establish your expertise. When the context is right, you can share a relevant piece of content from your page that genuinely adds value to the conversation.

Final Thoughts

Growing your LinkedIn Page followers is a marathon, not a sprint. It takes a solid foundation, a commitment to creating valuable content, and proactive engagement. By optimizing your page, leveraging your team, and consistently showing up to serve your audience, you’ll build a thriving community of followers who are invested in your brand's success.

We know that staying consistent with a multi-format content strategy is often the most difficult part. Juggling text posts, carousels, and videos can drain your time and energy, pulling you away from the actual engagement that builds relationships. That’s why we built Postbase to make an otherwise complicated process remarkably simple. You can use our visual calendar to plan your entire content strategy at a glance, allowing you to schedule all your LinkedIn content ahead of time with a modern tool that just works.