How to Get Facebook Posts on Instagram

Looking for a straightforward way to get your Facebook posts onto Instagram? You're in the right place. Managing multiple social profiles can feel like a full-time job, but sharing content between your two biggest platforms doesn't have to be a headache. This guide breaks down the official way to connect your accounts and offers a smart strategy to make your content shine on both platforms, saving you a huge amount of time without looking lazy.

Why Share Content from Facebook to Instagram?

Before getting into the "how," let's quickly cover the "why." Syncing your content strategy between Facebook and Instagram isn't just about saving a few clicks, it's a strategic move that pays off. When you connect these two powerhouses, you unlock some significant advantages for your brand or personal project.

Three Key Benefits of Cross-Posting:

• Epic Time Savings: This is the most obvious benefit. Instead of creating, uploading, and writing captions for two separate posts, you can do it all in one go. For busy entrepreneurs, small marketing teams, or creators who are their own managers, this streamlined workflow frees up hours every week to focus on other parts of the business.
• Consistent Brand Messaging: A cohesive brand feels professional, reliable, and trustworthy. When your visuals, voice, and promotions are aligned across platforms, your audience gets a clear picture of who you are. Cross-posting ensures your core message is consistent, reinforcing your brand identity every time you post.
• Broader Audience Reach: While there's often overlap, your Facebook followers aren't always the same people as your Instagram followers. A brilliant post on Facebook might never be seen by your Instagram audience, and vice versa. Sharing key content across both platforms allows you to get your best ideas in front of more people, maximizing the impact of your efforts.

The Official Method: Connecting Your Accounts via Meta Business Suite

The safest and most reliable way to link your accounts is by using Meta's own platform, the Business Suite. It’s a free tool that integrates your Facebook Page, Instagram professional account, and Messenger services into a single dashboard. Once connected, you can publish and schedule content to both platforms simultaneously.

You’ll need an Instagram Business or Creator account to do this. If your Instagram is still a personal account, it only takes a minute to switch in your Instagram settings - and it gives you access to valuable analytics and promotion tools.

Step-by-Step Guide to Connecting Your Accounts

Getting your accounts linked up is a quick, one-time setup. The best way to do this is on a desktop, but it’s also possible through the Business Suite mobile app.

1. Go to Meta Business Suite: If you're managing a Facebook page, you likely already have access. You can find it at business.facebook.com.
2. Navigate to Settings: Look for the "Settings" cogwheel icon in the bottom-left menu of your Business Suite dashboard.
3. Find "Business Assets": Inside Settings, click on "Business Assets." Here you will see a list of accounts and other assets connected to your business.
4. Add Your Instagram Account: Near your list of assets (like your Facebook Page), click the "Add Assets" button. Select the "Instagram account" option and follow the on-screen prompts to log in and authorize the connection.
5. Authorize the Connection: A new window will pop up asking you to log in to the Instagram account you want to connect. Enter your username and password, and approve the connection.

That’s it! Your accounts are now linked. You’ll see both your Facebook Page and Instagram profile listed under your connected assets.

Posting to Facebook and Instagram at the Same Time

Now for the fun part. Here’s how you can create one post and publish it to both feeds:

1. In Meta Business Suite, click the "Create post" button from your main dashboard.
2. At the top of the content composer, under "Post to," you'll see checkboxes for your connected Facebook Page and Instagram Account. Make sure both are checked.
3. Upload your photo or video and write your caption in the text box.
4. Here's the most important feature: As you write, you'll see a preview of how the post will look on both Facebook and Instagram feeds. You can even click a tab at the top to customize the text for each platform. This is where you can tweak your caption and hashtags for each audience without having to start over.
5. Once you’re happy with it, you can hit "Publish" to send it live immediately or click the dropdown arrow to "Schedule" it for a later time and date.

Beyond Basic Sharing: A Smart Strategy for Cross-Posting

Automation is great, but a smart social strategy requires a human touch. Just because you can share the exact same post everywhere doesn’t mean you always should. Blindly copying and pasting can lead to sloppy-looking content that signals to your audience that you’re on autopilot. Instead, aim for thoughtful adaptation - making small tweaks so your post feels native to each platform.

DO: Tweak Your Content for Each Platform

Think of your core content - the image, the video, the main idea - as your starting point. Then, optimize it for where it’s going to live.

• Adapt Your Captions: The ideal caption for Facebook isn't always right for Instagram. Instagram supports longer, more narrative captions and performs well with engaging storytelling. Facebook captions, on the other hand, are often shorter and more direct, especially if the goal is to drive traffic to an external website.
• Optimize Your Hashtags: Hashtags are discovery engines on Instagram. Using 5 to 15 relevant hashtags is a standard best practice to help new people find your content. On Facebook, however, too many hashtags can look cluttered and unprofessional. Limit yourself to one or two key hashtags, if any at all.
• Address the "Link in Bio" Problem: You can put clickable links directly in your Facebook posts, but you can't in Instagram feed captions. A Facebook post caption that says "Click the link above!" will look broken on Instagram. Always adjust your call to action. On Instagram, change it to "Tap the link in our bio to learn more!"
• Tag Accounts Correctly: Make sure if you tag a partner brand that their handle is the same on both platforms. It's an easy detail to miss and can cause confusion or broken tags.

DON'T: Ignore Native Formats and Features

A lazy cross-post screams, "This wasn't made for you." Avoid these common mistakes:

• Don't Post a Link Preview Image on Instagram: Sharing a blog post on Facebook generates a nice preview with a headline and meta-description. A screenshot of that won't work on Instagram. Instead, create a dedicated graphic for the platform with a compelling title or statistic to promote the same blog post.
• Don't Forget Aspect Ratios: A landscape (16:9) video designed for Facebook or YouTube will show up on Instagram with chunky black bars on the top and bottom if you try to post it as a Reel. Always create content with the final destination in mind. If you want a Reel, film or edit your video vertically (9:16).
• Don't Ignore Platform-Specific Lingo: Language like "Share this post" works on Facebook but doesn’t have a direct equivalent on Instagram where the norm is something like "Send this to a friend who needs a laugh." Small wording changes show you understand the community you're posting in.

Handling Different Content Formats: Stories and Reels

Your content strategy involves more than just feed posts. Here's how to think about sharing ephemeral and short-form video content between Facebook and Instagram.

Sharing to and from Stories

Meta makes this very easy. You can automatically share your Instagram Stories to your Facebook Stories, and vice versa. You can set this up in the "Story & Reel sharing" settings within Instagram or the Meta Business Suite.

This is one area where a 1:1 share often works perfectly. Since both platforms use the exact same vertical format for Stories, the content translates seamlessly. It’s a great way to maintain an active presence on both without duplicating effort on disposable, 24-hour content.

Reels and Facebook Video

You can't directly share a published Facebook video post as an Instagram Reel. These are fundamentally different formats. However, you can schedule the same video file as an Instagram Reel and a Facebook Reel simultaneously in the Meta Business Suite.

The best practice here is straightforward:

1. Create an amazing vertical video.
2. Use the "Create Reel" feature in Business Suite.
3. Check the boxes to publish on both Instagram and Facebook.
4. Upload your video file once.
5. Customize the caption, audio, and cover image for each platform, if needed.
6. Schedule it and let the system handle the rest.

This workflow ensures your video looks native everywhere and gets the engagement benefits of the Reels format on both platforms.

Final Thoughts

Syncing your content workflow between Facebook and Instagram is a huge time-saver that reinforces a professional, cohesive brand. By linking your accounts with Meta Business Suite and applying a smart cross-posting strategy, you can get your best content in front of more people with less effort. The key is to adapt, not just copy, so your posts feel right at home on every platform.

Juggling platform-specific tweaks, different post formats, and a consistent schedule used to feel like a massive challenge for our team. That’s actually why we built Postbase. It gives us a beautiful visual calendar to plan everything and lets us schedule content everywhere at once - while still making it simple to customize the captions, hashtags, and media for each platform from a single composer. It just removes the friction and keeps our whole social strategy organized in one place without sacrificing the quality of our content.