How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

If you're ready to professionalize your Facebook Live broadcasts with software like OBS Studio or Streamlabs, you'll need a stream key to make it all work. This key is the essential link between your powerful broadcasting tools and your Facebook audience. This guide walks you through exactly where to find your Facebook Live stream key, how to use it, and what to do if you run into any trouble.
Think of a stream key as a unique password for your live broadcast. Its job is to tell Facebook, "Hey, this video feed coming from this specific computer and software is authorized to go live on this particular Facebook Page, Profile, or Group." Without it, Facebook would have no way of knowing where to send your stream.
This all works using a technology called RTMP (Real-Time Messaging Protocol). You don't need to know the technical details, but just understand that RTMP is the digital pipeline that carries your video from your computer to Facebook's servers. The stream key is what unlocks that pipeline, ensuring your content goes to the right place and that nobody else can stream to your page without your permission. It's a simple but vital piece of the puzzle for creating a professional-looking live video.
Whenever you go live from a third-party application instead of directly from the Facebook app or website, you're using this method. It’s what allows you to add custom graphics, switch between multiple camera angles, share your screen for a gaming stream, or bring in remote guests - all the features that elevate a simple phone broadcast into a polished production.
Finding your stream key is done through Facebook's own broadcast hub, the Live Producer. The interface can feel a bit busy at first, but the key is right there once you know where to look. Follow these steps, and you'll have it in minutes.
First, you need to tell Facebook that you want to start the process of going live. You can get there from a few different places:
Once you are in the Live Producer, Facebook will ask what you want to do. You'll see options to "Go live" now or "Create live video event" to schedule one for later. For finding your stream key quickly, select Go Live.
This is the most important step. Once you're in the Live Producer setup screen, look at the main panel on the left. You’ll be asked to select a video source. The default option might be "Webcam," but you need to click on Streaming Software.
The moment you select "Streaming Software," the screen will populate with the information you need, including the Server URL and, most importantly, the Stream Key.
After selecting "Streaming Software," you will see a section titled "Stream Key Setup." Your stream key is a long string of random letters and numbers, typically hidden behind asterisks for security.
Do not share this key with anyone. Anyone who has it can stream directly to your Facebook Page. Treat it with the same care you would a password.
Facebook provides a convenient "Copy" button right next to the key. Click it to copy the entire key to your clipboard without having to manually highlight it.
Before you leave this page, it's worth understanding a powerful option found under "Advanced Settings." Here, you'll find a toggle for "Use a persistent stream key."
For frequent streamers who broadcast from a secure computer, enabling the persistent key is a massive time-saver. Just remember to reset it immediately if you ever suspect it has been compromised.
Now that you have your key, it's time to connect your software. The process is very similar for most streaming applications, but here's how to do it in OBS Studio, one of the most popular free options available.
Launch OBS Studio. In the bottom right corner, click on the Settings button.
In the Settings window, find the Stream tab on the left-hand menu. This is where you'll tell OBS where you want to send your video feed.
In the Stream settings, you'll see a few dropdown menus.
Click inside the "Stream Key" field and paste the key you copied earlier from the Facebook Live Producer (Ctrl+V on Windows, Cmd+V on Mac). Click Apply, then OK to close the settings window.
Your broadcasting software is now officially linked to your Facebook account for this single broadcast (or for all future broadcasts, if you used a persistent key).
You're almost there! The final sequence is:
Sometimes things don't go as planned. Here are fixes for a few common hiccups.
Your Facebook stream key is the bridge between your live production software and your audience. Finding it is a simple process in the Live Producer, and once you have it configured in a tool like OBS, you unlock the ability to create far more dynamic and engaging live broadcasts than what's possible from a phone app.
Mastering the technical side of live streaming is huge, but it's just one part of a solid content plan. We actually built Postbase to solve our own frustrations with managing the rest of our content - like short-form videos, stories, and daily updates - across multiple platforms. Our goal was a tool that offered rock-solid post scheduling and a clean, visual calendar to see our entire strategy at a glance. It helps us spend less time fighting with clunky software and more time focused on creating great content, whether it's live or scheduled.
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