How to Get Comments on Facebook

A Facebook post with hundreds of likes but zero comments can feel a little lonely. While likes are nice, comments are where real connection and community happen. This guide will walk you through actionable strategies to turn your silent audience into an engaged, talkative community, sparking conversations that boost your reach and build brand affinity.

Why Comments Are the Gold Standard of Engagement

In the world of social media metrics, comments carry significantly more weight than likes or shares. They’re a much stronger signal to the Facebook algorithm. When someone takes the time to stop, think, and type out a response, Facebook interprets this as a meaningful interaction. As a result, it shows your post to more people, boosting your organic reach.

Beyond the algorithm, comments are the building blocks of a community. They transform your Facebook page from a one-way broadcast channel into a two-way conversation. This is where you can answer questions, understand your audience’s pain points, get real feedback, and build genuine relationships. A lively comment section creates a sense of belonging and gives people a reason to follow you long-term. How you manage your comment section can make or break your engagement rates.

Create Content That Invites Conversation

Getting more comments starts with your content. You have to give people a reason to respond. Passive content gets passive reactions, conversational content gets comments. Here's how to create posts that people can't help but reply to.

1. Ask Compelling, Open-Ended Questions

This is the most direct way to get comments, but the quality of your question matters. Avoid simple yes/no questions, they end the conversation before it even begins.

• Instead of: "Do you enjoy coffee?" (Answer: Yes/No)
• Try: "What's the one thing you add to your coffee that feels like a guilty pleasure? Let's hear your best combos!" (Answer: A personal story or preference)

The goal is to ask something that invites a personal opinion, story, or a specific piece of information. Think about questions that require more than a single-word answer.

Actionable Examples:

• For a fitness brand: "What's your proudest non-scale victory you've achieved this month?"
• For a SaaS company: "What's one common industry myth you're tired of hearing?"
• For a local cafe: "If we created a new drink named after our town, what would its main ingredient be and why?"

2. Post "Fill-in-the-Blank" and "This or That" Updates

These post types are incredibly effective because they lower the barrier to entry. Replying feels easy and requires very little mental effort, making them almost irresistible for a quick engagement hit.

Fill-in-the-Blank: Present a statement and leave a key part blank for your audience to complete.

• "My #1 productivity hack is ___________."
• "I could never run my business without ___________."
• "The best movie of all time is, without a doubt, ___________."

This or That: Present two options and ask your audience to pick a side. Using images or emojis can make this even more effective.

• "Morning workout or evening sweat session? ☀️ vs 🌙"
• "Dogs or cats as the perfect office companion? 🐶 vs 🐱"
• "Planning content a month ahead vs. posting on the fly? A or B?"

3. Run "Caption This" Contests

People love to be creative and funny. Post an interesting, bizarre, humorous, or behind-the-scenes photo and ask your followers to come up with the best caption. It feels like a game and is a fantastic way to showcase your brand's personality.

For example, a photo of a dog sitting at a desk with a pair of glasses could generate hilarious corporate-themed captions. You can simply enjoy the comments or even offer a small prize for the best one, like a discount code or a shoutout on your page.

4. Share Real Stories, Both Wins and Losses

Authenticity drives connection. People trust and relate to brands that are open and human. Don't be afraid to pull back the curtain and share a story. It could be:

• A business success story: "We just hit 1,000 customers! The journey started with a simple idea back in 2021. What's a milestone you're proud of reaching this year?"
• A lesson from a failure: "Our first product launch was a total flop. We only sold 10 units. But we learned so much about what not to do. Has a 'failure' ever turned into your biggest lesson?"
• A customer spotlight: Share a story about how a customer used your product to achieve something amazing. End by asking others to share their own experiences.

Stories evoke emotion, and emotion is a massive driver of engagement. When you're vulnerable, you give others permission to be vulnerable in return, opening the door for meaningful comments.

5. Go Live and Interact in Real Time

Facebook Live is a comment-generating machine. On average, Live videos get 6x more interactions than regular videos. The real-time nature of Facebook Live creates a sense of urgency and direct connection that’s hard to replicate.

Use your Live sessions to:

• Host Q&,A sessions: Let your audience ask you anything about your industry, your business, or your products.
• Run tutorials and workshops: Show people how to do something valuable, step-by-step.
• Take them behind the scenes: Give a tour of your office, introduce team members, or unbox a new product.

The key to a successful live video is interaction. Welcome new viewers by name as they join, read comments out loud, and answer questions as they come in. When people see you actively engaging an audience, they'll be much more likely to participate.

Mastering Community Management to Keep the Conversation Going

Creating great content is only half the battle. How you manage your comment section can make or break your engagement rates. An ignored comments section tells users that you’re not interested in a conversation, while an active, responsive one invites more participation.

1. Reply to Every Single Comment (If Possible)

This is the golden rule of social media engagement. When you reply to a comment, you accomplish three important things:

1. You instantly double your comment count on that post.
2. You make the original commenter feel heard and valued.
3. You signal to everyone else that you are present and engaged, making them more likely to comment in the future.

Even a simple "Thank you so much!" or an emoji response is better than silence. A friendly, active community manager is one of the most powerful assets a brand can have on social media.

2. Ask Follow-Up Questions in Your Replies

Take it a step further by not just replying but extending the conversation. Don't let a good comment be the end of the line. Instead of a conversation-stopping "Thanks!", ask a follow-up question.

• If someone comments: "I love this new feature!"
• Your reply could be: "That's fantastic to hear! What's the first thing you plan to use it for?"
• If someone comments: "This was a really helpful tip."
• Your reply could be: "So glad it helped! Out of curiosity, what's been your biggest challenge with [Topic] lately?"

This turns a simple reply into an ongoing dialogue, tripling or quadrupling the comment count and showing deep interest in your audience's feedback.

3. Test Posting Times to Maximize Visibility

Post when your audience is most active and online. You don't have to guess, your Facebook Page Insights will tell you everything you need to know. Navigate to Insights >,, Posts to see a chart of the days and times your followers are most active. Experiment with posting just before these peak times to give your content the best chance to be seen and engaged with.

4. Pin the Best Comment

Facebook allows you to "pin" a comment to the top of the thread. This is a great way to highlight an exceptionally thoughtful or funny comment from a follower, or to get the conversation started in a certain direction. You could pin a user's comment that excellently answers the question you posed, or pin your own comment to kickstart the discussion with a bit more context. Pinning can help guide the conversation and encourages high-quality responses.

Final Thoughts

Boosting your Facebook comments isn't about finding a secret algorithm hack, it's about shifting your mindset from broadcasting to conversation. By creating content that genuinely invites a response and actively participating in the community you're trying to build, you can transform your page into a vibrant hub of engagement.

As the conversations across platforms like Facebook and Instagram grew, we found ourselves juggling multiple apps just to reply to everyone. We originally designed our tool, Postbase, with a unified engagement inbox to solve this exact problem. By bringing all comments and DMs into one clean feed, we can stay on top of every conversation and make sure no opportunity to connect with our audience is ever missed.