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Adding bullet points to your LinkedIn posts and profile is one of the quickest ways to make your content more readable and professional. The problem? LinkedIn doesn’t have a built-in formatting button for them. This article will show you the simple copy-and-paste method to add bullet points anywhere on the platform, why they work so well, and the best places to use them to make your profile stand out.
Before we go into the "how," let's talk about the "why." Walls of text are intimidating. On a fast-scrolling platform like LinkedIn, most people won’t stop to read a dense paragraph. Bullet points fix this by making your content more readable and professional.
Here’s the impact they have:
In short, using bullet points is a simple tweak that can dramatically increase the chances of your audience actually reading and absorbing what you have to say.
The most reliable way to get bullet points on any part of LinkedIn - whether it's a post, your "About" section, or your "Experience" descriptions - is to copy a bullet point symbol character and paste it directly into the text editor.
There's no formatting button to click. You simply find a symbol you like, copy it (Ctrl+C or Cmd+C), and paste it (Ctrl+V or Cmd+V) where you want it to go.
Here are several different styles you can use right now. Just highlight the symbol you want and copy it.
That’s it! It’s a manual process, but it works flawlessly every time, on both desktop and mobile.
If you find yourself using bullet points frequently, remembering a few keyboard shortcuts can save you the step of finding and copying symbols each time. The process differs slightly between Windows and Mac operating systems.
On a Windows computer with a number pad, you can use "Alt codes" to generate special characters.
Here are a few useful ones:
On a Mac, you use the Option key in combination with another key to create symbols.
Popular shortcuts for Mac include:
While the copy-paste method is universally simple, keyboard shortcuts are a great next step for anyone looking to make formatting their LinkedIn content even faster.
Now that you know how to add them, where should you actually use them? Not all parts of LinkedIn benefit from bullet points equally. Here are a few key areas where they can instantly elevate your presence.
This is the most common and effective place to use bullets. Instead of writing a dense paragraph announcing a product launch, a new job, or sharing an insight, break it down.
Before (A Wall of Text):
"This week, our team is excited to launch our new project management dashboard. After six months of development based on client feedback, it now includes features like customizable reporting, team collaboration tools, a drag-and-drop calendar interface, and direct integration with Slack. We believe this will streamline workflows and improve productivity for large teams."
After (Scannable and Engaging):
"So excited to finally launch our new project management dashboard! We spent the last six months building this based on direct client feedback.
Here's what's new:
Our goal was to build something to help streamline your team’s workflow and make everyone more productive. Let me know what you think!"
Which one did you read more of? Exactly. The "after" version is clearer, more engaging, and respects the reader's time by getting straight to the most valuable information.
Your "About" section is your professional elevator pitch. Many people make the mistake of writing it as one long, narrative bio. While storytelling can be powerful, breaking down your skills, services, or areas of expertise into a bulleted list makes them instantly digestible for recruiters or potential clients who are just scanning your profile.
Consider adding a short list at the end of your intro paragraph, like:
"My areas of expertise include:
This formatting allows a visitor to understand your core competencies in seconds.
This is arguably the most important place to use bullet points on your entire profile. No recruiter wants to read generic paragraphs about your past job responsibilities. They want to see your achievements.
Transform your "responsibilities" into "accomplishments." Frame each bullet point with a strong action verb and, whenever possible, a quantifiable result. This turns your work experience from a passive list of duties into a powerful story of impact.
Instead of this:
"I was responsible for the company blog and social media accounts. My role involved creating content, scheduling posts, and analyzing performance to grow our online audience."
Write this:
The difference is night and day. The bullet points grab attention and deliver concrete evidence of your value.
Mastering the use of bullet points on LinkedIn is a small change with a big impact. By breaking up text, making key information scannable, and highlighting your achievements, you create a more professional and readable profile that grabs and holds the attention of your network.
Crafting perfectly formatted and scheduled content is essential for building a brand, but it can get complicated when you're jumping between different social platforms. That’s why we designed Postbase from the ground up to be simple and modern. With our beautiful visual calendar, we make it easy to plan, format, and schedule all your content for LinkedIn and beyond - in one clean dashboard - so you can focus on creating great content without the headache.
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