How to Get a Blue Tick on TikTok

That little blue checkmark next to a TikTok username isn't just for show, it's a powerful signal of credibility and authenticity that tells the world your account is the real deal. There's no secret button to click or form to fill out, but getting verified is far from impossible. This guide breaks down what the TikTok blue tick actually means, what TikTok's team looks for, and the practical steps you can take to position your account for that coveted verification badge.

What is the TikTok Verified Badge?

The TikTok verified badge, commonly known as the blue check or blue tick, is a symbol that appears next to a user's account name in search results and on their profile. Its purpose is straightforward: to confirm that an account genuinely belongs to the person, brand, or entity it claims to represent. It's a tool for building trust and preventing impersonation, especially for public figures, celebrities, and prominent brands who are often targets of fake accounts.

Unlike some platforms, verification on TikTok doesn't unlock a suite of special features or give you preferential treatment in the algorithm. Its value is in the social proof it provides. For creators, it adds a layer of professional legitimacy. For followers, it guarantees they are engaging with the authentic account, not a fan page or an imposter.

Common Myths About TikTok Verification

Before moving forward, let's clear up a few common misconceptions:

• You cannot buy verification. Any third-party service or person claiming they can get you a blue tick for a fee is a scam. Verification is managed exclusively by TikTok and is not for sale.
• There is no follower count that guarantees verification. While verified accounts often have a large following, there is no magic number that automatically triggers a review. An account with 50,000 highly engaged followers and significant media presence is more likely to be verified than an account with 500,000 followers and no external proof of notability.
• There is no public application form. Unlike Meta's platforms (Instagram and Facebook), where users can fill out a request form, TikTok's verification process is mostly handled internally through proactive invitation. Your job is to make your account an obvious choice for them to verify.

Decoding TikTok's Verification Criteria

TikTok is famously private about the exact formula for verification, but their official guidelines and observations from the creator community point to a few core principles. The internal moderation teams look for accounts that are authentic, unique, active, and notable. Let's break down what each of those means in practice.

1. Authentic

This is the most essential requirement. The account must represent a real person, business, or organization. This means your profile should be complete and genuine.

• A specific identity: Your bio should clearly state who you are or what your brand does.
• Consistent branding: Your profile photo, handle, and content should all align with the identity you're claiming.
• Linked socials: Connecting to your other official social media accounts (like Instagram or a YouTube channel) helps confirm your digital footprint.
• Personal info: Having a registered email address on the account can also help with authenticity checks.

2. Unique

Your account must be the singular, official presence of the person or business it represents. TikTok generally only verifies one account per person or brand, though exceptions are sometimes made for language-specific accounts. This requirement is in place to reduce confusion and prevent dilution of an entity's presence on the platform.

For example, Nike would have its main @nike account verified, but not a dozen other accounts for different shoe lines run by the same internal team.

3. Active

An abandoned account won't get verified. TikTok wants to see that you are an active member of the community. What does "active" mean?

• Consistent posting: This doesn't mean you have to post three times a day, but you should have a track record of consistent content a user can see as soon as they land on your page.
• Engagement: You're not just posting and leaving. You're part of the conversation, responding to comments and engaging with the community.
• Recent login activity: TikTok's data shows them that you've been active on the account within the last six months.

An active account signals to TikTok that you are invested in the platform and its community, making you a great candidate for representing your niche authentically.

4. Notable

This is the most important - and most subjective - criterion. TikTok wants to verify accounts that represent well-known figures or brands that are at risk of being impersonated. "Notable" means your fame and recognition extend beyond the TikTok app itself. TikTok's teams will absolutely research you outside of the platform to gauge your level of public interest and recognition.

How do they measure notability? It's primarily through demonstrating that you are featured in multiple, reputable news sources. Viral sensations born on TikTok can get verified, but their path is often accelerated by mainstream media picking up their story.

Building Your Case: Actionable Steps for Verification

Since you can't officially apply, your entire strategy should focus on making your account so obviously verifiable that TikTok's teams find you. This is about building a compelling case, brick by brick.

1. Drive Consistent Follower Growth with a Niche

Sustained, viral moments are a strong signal of rising influence. Instead of aiming for one viral hit, focus on cornering a specific niche and creating content that consistently resonates with that audience. Accounts that show a steady and accelerating growth curve are more likely to catch the eye of TikTok's creator partnership team. When you do have a video that takes off, ride that wave - engage heavily in the comments, create follow-up videos answering questions, and show TikTok you can turn a moment of attention into a loyal community.

2. Get Credible Media Coverage

This is probably the most powerful thing you can do to prove you're "notable." Recognition from outside sources serves as third-party validation that you are a public figure. You don't need to be on the cover of Forbes, but you need legitimate press. Here's how to get it:

• Start with industry publications: Are you a chef? Reach out to food blogs. A tech founder? Target tech news sites. Offer an expert opinion, a unique story, or helpful data.
• Utilize HARO: Services like "Help a Reporter Out" connect journalists with expert sources. Responding to queries in your niche can get you quoted in articles on high-authority sites.
• Podcast appearances: Getting interviewed on respected podcasts in your field is another excellent form of media coverage. Search for podcasts that interview guests and send a simple, direct pitch explaining why you'd be a great fit.

When you get covered, make sure the article mentions your full name and what you're known for, ideally with a link back to your TikTok or primary website. TikTok's staff will use search engines to see what comes up when they type your name.

3. Get Verified on Other Social Platforms

Social proof on one platform translates to others. If you're already verified on Instagram, X, or Facebook, your chances of getting verified on TikTok skyrocket. This tells the verification team that another major platform has already done the research and deemed you a notable public figure. If you're building your brand, pursuing verification on Meta's platforms can be a strategic first step since they have a public application process.

4. Keep Producing High-Quality, On-Trend Content

At the end of the day, TikTok is a content platform. You won't get verified if your content doesn't meet a certain quality standard. This means:

• Great Audio and Video: Invest in decent lighting, a stable camera (your smartphone is fine!), and clear audio. Mumbled speech or poorly lit videos are a turn-off.
• Engage with Trends and Sounds: Show you understand the platform's culture by participating in trends in a way that's authentic to your niche. Using trending sounds can give your content an algorithmic boost.
• Establish Your Format: Become known for something specific, whether it's a series, a particular editing style, or a unique storytelling approach.

5. Adhere to Community Guidelines

This should be obvious, but it's critical. A verified account is meant to be an exemplary member of the community. Having videos taken down for violating community guidelines is a massive red flag. Keep your content clean, follow the rules, and foster a positive community in your comments section. You cannot expect to be an official ambassador of the platform if you're constantly breaking its rules.

So How Does the Process Actually Work?

Once you've put in the work, how does the verification badge appear? It generally happens in one of two ways.

1. Proactive Invitation

This is the most common path for creators. TikTok has teams dedicated to identifying and supporting emerging talent. If your account is growing rapidly, getting consistent press, and dominating a niche, you will likely get on their radar. One day, you might just open your app and see the notification letting you know you've been granted the verified badge. There's really nothing you need to do to trigger this besides following all the steps above.

2. Through a Representative

Large brands, public media figures, and celebrities often have industry connections - like an agent, manager, publicist, or a publisher network - who have a direct line to a representative at TikTok. These reps can champion a case for verification internally. For the vast majority of aspiring creators, this channel isn't accessible, which is why the focus should be on building a public case so strong that you don't need an internal champion.

Final Thoughts

Getting a blue tick on TikTok isn't about finding a secret form or a hack. It's the result of building a credible public presence both on and off the platform by consistently creating high-quality content, earning media recognition, and showing authentic growth in your chosen niche.

Building that consistent presence can feel like a full-time job. Coming up with video ideas, filming, editing, and keeping your posting schedule perfectly on track is tough. We built Postbase to streamline these workflow challenges for creators. Our visual calendar helps you plan all your content across platforms so you never miss a beat - from TikToks to Reels - while our unified inbox makes sure you never miss a comment from your growing community. It lets you focus on creating, not just managing.