How to Get a Blue Check on Threads

That little blue checkmark next to a name on Threads signifies trust and authenticity. It’s a small symbol that carries a lot of weight, instantly telling visitors you’re the real deal. This guide will walk you through the two distinct methods for getting verified on Threads, whether you’re a creator, a brand, or an established public figure.

What the Blue Check on Threads Actually Means

Before getting into the details, it's important to understand that Threads verification isn't a standalone process. Since Threads is part of Meta's ecosystem, your verification status is directly linked to your Instagram account. If you're verified on Instagram, you’re verified on Threads. It's that simple. To learn more about how to get verified on Instagram, read our guide on how to get a blue check on Instagram.

Because of this link, there are two paths to getting that badge:

1. Meta Verified: A paid subscription service available to the general public that offers a bundle of features, including the verification badge.
2. Notability Verification: The traditional, non-paid verification method reserved for public figures, celebrities, and highly recognized brands.

Let's look at each path so you can determine which one makes the most sense for you and your goals.

The Fast Track: Getting Verified with a Meta Verified Subscription

For most creators, entrepreneurs, and small brands, the Meta Verified subscription is the most direct route to getting a blue check. It's designed to give a level of security and legitimacy to accounts that might not meet the strict "notability" criteria demanded by the traditional method. Instead of proving you're a public figure, you're simply proving you are who you say you are.

Who is Eligible for Meta Verified?

Meta has a set of straightforward requirements to qualify for the subscription. You must:

• Be at least 18 years old.
• Have a public or private profile with your full name that aligns with standard naming conventions.
• Have a profile picture that clearly shows your face.
• Activate two-factor authentication on your account. If you need help with this, refer to our guide on how to activate two-factor authentication on Facebook.
• Meet minimum activity requirements, like having some prior posting history.
• Have a government-issued ID that matches the name and photo on your profile.

Note: Currently, Meta Verified is only available for individual creators and personal profiles, not business profiles. However, Meta is testing options for businesses, so this may change in the future.

How to Subscribe to Meta Verified: Step-by-Step

The entire process is managed through the Accounts Center in the Instagram or Facebook app. Since your Threads account is linked to Instagram, this is the easiest way to get started.

1. Open your Instagram App: Navigate to your profile page.
2. Access Settings: Tap the three horizontal lines in the top-right corner to open the menu and select "Settings and privacy."
3. Go to Accounts Center: At the very top, you’ll see the Meta Accounts Center. Tap on it.
4. Check for "Meta Verified": If the service is available for your account, you will see a "Meta Verified" option. Tap it to start the process.
5. Choose Your Profile: If you have multiple Instagram profiles, select the one you want to verify. Remember, subscribing verifies one profile at a time, so you'll need separate subscriptions for separate accounts.
6. Set Up Payment: You'll be prompted to confirm your monthly payment through the app store (Apple App Store or Google Play Store).
7. Confirm Your Identity: This is the final and most important step. Meta will require you to upload a photo of your government-issued ID (like a driver's license or passport). They use this to confirm that the name and photo on your ID match your account details.

Once you submit your ID, Meta typically reviews it within 48 hours. If approved, the blue checkmark will appear on your Instagram profile and, more importantly for us, will automatically show up on your linked Threads account. Should you have any issues with the ID scan, you'll be able to re-submit it one more time before Meta asks you to contact their support team.

The Traditional Path: Verification Through Notability

This is the original "blue check" that has been around for years. It's not something you can buy, it's something you must earn. This path is reserved for accounts that Meta deems "notable" – meaning they represent a well-known person, brand, or entity that is likely to be impersonated.

Getting verified this way is challenging because the criteria are subjective and entirely decided by Meta. But if you're a recognized name in your field, this is the route for you.

Meta's Main Criteria for Notability

Meta looks at several factors when determining if an account qualifies for traditional verification. You need to meet all general requirements and prove you're notable.

• Authentic: The account must represent a real person, registered business, or legitimate entity.
• Unique: It must be the only official account for that person or business. Meta makes exceptions for accounts of different languages, but generally, one name gets one verification.
• Complete: Your profile must be public, have a bio, have a profile picture, and must be active. Being "active" means you're regularly using the platform.
• Notable: This is the big one. Your account must represent a "well-known, highly searched for" figure or brand. Meta checks this by looking for your presence in multiple, reputable news sources. Importantly, they do not consider paid advertisements or sponsored content as valid news sources.

A Practical Guide to Building Your Profile and Becoming "Notable"

If the traditional path is your goal, you need to think a lot bigger than just your Threads profile. You are building a case for your influence and public recognition. It’s less about a secret application trick and more about building a public brand, both on and off social media.

1. First, Get Your On-Platform House in Order

Your Threads profile (and the linked Instagram profile) must look official and professional before you even think about applying. A half-baked profile signals to reviewers that you're not a serious public figure. To ensure your Instagram profile is optimized, refer to our guide on how to optimize your Instagram profile.

• A Full Bio: Clearly state who you are and what you do. Use keywords that establish your expertise or industry.
• High-Quality Profile Photo: Use a clear, professional headshot or a clean brand logo.
• A Link in Bio: Direct followers to your official website, portfolio, or a page that centralizes all your other important links.
• Consistent Activity: An empty profile won't get verified. You should be using Threads regularly to post insightful content, engage in conversations, and show you’re an active part of the community.

2. Build Proof of Notability Off-Platform

This is arguably the most important element. Meta's reviewers need to be able to Google your name and easily find evidence that you are a person of public interest. If they don't find anything, your application will be rejected.

• Press Coverage is Your Best Friend: Focus on getting featured in legitimate news articles. This isn't about paid "advertorials." You need real journalists writing about you or quoting you as an expert. Tools like Help a Reporter Out (HARO) can connect you with journalists looking for sources. Consider hiring a PR professional if you're serious.
• Establish Your Expertise: Are you a guest on podcasts? Do you speak at industry conferences? Are you published on major industry blogs? Each of these serves as a third-party validator of your importance.
• Enhance Your Digital Footprint: Having a robust online presence helps. A professional website, a dedicated Wikipedia page, or a Google Knowledge Panel associated with your name are all strong signals of notability.

3. Create Authority-Building Content Consistently

Your content strategy on Threads should align with the public persona you're trying to validate. If you're positioning yourself as an expert in finance, your Threads feed should be full of market analysis, financial tips, and commentary - not just memes and personal updates.

Think of your Threads account as your public stage. When a reviewer from Meta lands on your profile, it should immediately be obvious what you're known for. This helps them connect the person in the press articles to the account they're reviewing.

What to Do if You're Rejected (And What to Avoid)

If you apply for notability verification and get denied, don’t stress. It happens all the time. The good news is you can reapply after 30 days. Don't immediately reapply with the same information! Use that 30-day period to build more proof. Land another podcast interview, get featured in another article, or launch a project that generates some buzz.

Most importantly: never pay a third-party service that promises to get you verified. Outside of the official Meta Verified subscription fee paid directly to Meta, anyone offering to sell you a blue check is running a scam. The only way to get a notability badge is to earn it, and the only way to get a subscription badge is through the official app.

Final Thoughts

To get a blue check on Threads, you can either subscribe to Meta Verified for a fast and direct approach or build a case for notability through sustained public recognition. For most people, Meta Verified is the simplest option, while the notability path is a long-term branding exercise for public figures.

Regardless of which path you choose, building an authentic and engaging presence requires consistency. Personally, we built Postbase because we believe managing a consistent social presence shouldn't be complicated or unreliable. Having a clean, visual calendar helps you plan authority-building content ahead of time, while rock-solid scheduling means you can confidently publish your best video, text, and photo content across all platforms without it ever feeling like a chore.

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