TikTok Tips & Strategies

How to Get Approved for TikTok Live

By Spencer Lanoue
October 31, 2025

Thinking about going LIVE on TikTok but can't seem to find the button anywhere on your profile? You're not alone. While TikTok may seem like a creative free-for-all, access to its Live feature has specific requirements you need to meet first. This guide breaks down exactly how to get approved for TikTok Live, with actionable steps for hitting the requirements and best practices for making your first stream a huge success.

What Are the Official Requirements for TikTok Live?

Before you can start broadcasting to your followers in real-time, TikTok requires you to check a few boxes. These rules are in place to maintain the platform's community guidelines and ensure a positive experience for both creators and viewers. Let's look at the must-haves.

The Age Requirement: 18+

First and foremost, you must be at least 18 years old to go LIVE on TikTok. This is a non-negotiable rule tied to platform safety. To send or receive gifts during a LIVE, which are a form of monetization for creators, users also need to be 18 or older. TikTok is very strict about protecting its younger users, so this age gate is the first hurdle you must clear.

The Follower Requirement: 1,000+ Followers

This is the requirement that trips up most aspiring creators: you need to have at least 1,000 followers to unlock the LIVE feature. Why? This benchmark serves a few purposes. It helps ensure that creators have at least a small built-in audience to stream to, making the feature more engaging. It also acts as a barrier to prevent spam accounts from flooding the platform with low-quality or harmful live streams. While hitting that 1,000-follower mark can feel daunting, it's a manageable goal with a solid content strategy.

Geographic Availability

The TikTok Live feature isn't available in every country. While it's accessible in most regions, including the US, UK, Canada, and Australia, some countries have restrictions. If you meet the age and follower requirements but still don't see the option, it's possible the feature hasn't been rolled out in your location yet.

Don't Have 1,000 Followers? Here’s How to Get There (Without the Gimmicks)

Seeing that "1,000 followers" requirement can be demoralizing, but don't resort to "follow for follow" schemes or buying bots. Those tactics don't build a real, engaged community that will actually tune into your streams. Instead, focus on these organic growth strategies that really work.

1. Define Your Niche and Stick to It

The fastest way to grow an engaged following is to become the go-to person for something specific. Are you a master at baking sourdough bread? Do you create hilarious skits about corporate life? Are you incredible at breaking down complex video game lore? Pick your lane and own it. Posting consistently within one niche tells the algorithm exactly who to show your content to, attracting viewers who are genuinely interested in what you have to say. An audience built on a shared interest is far more likely to stick around for a live stream.

2. Master the Art of Short-Form Video

This sounds obvious, but excelling at TikTok's core product is the real secret. Don't just post, create content people want to watch and share. A few pointers:

  • Hook Them Instantly: The first three seconds are everything. Start with a bold statement, a surprising visual, or a question a viewer wants the answer to.
  • Use Trending Audio Wisely: Don't just hop on a sound because it's popular. Find a way to connect it back to your niche in a creative or funny way. Relevant use of a trending sound is way more powerful than just lip-syncing for no reason.
  • Tell a Simple Story: Even a 15-second video should have a beginning, middle, and end. Whether it's a mini-tutorial, a before-and-after reveal, or a quick joke, structure helps keep viewers engaged until the end.

3. Engage With Your Community (and Beyond)

Social media is a two-way street. Building a following requires you to be social! Make it a priority to respond to as many comments as you can on your own videos. Answering questions, laughing at jokes, and thanking people for a compliment makes them feel seen and encourages them to keep engaging. Beyond that, spend 15 minutes a day engaging with other creators in your niche. Leave thoughtful comments on their videos (more than just "nice!"), participate in their discussions, and become a familiar face in the community.

4. Use Hashtags Strategically

Think of hashtags as signposts for the TikTok algorithm. The old advice of just using #fyp and #viral isn't enough anymore. A better strategy involves a mix of hashtag types:

  • Broad Hashtags (1-2): Relate to your general category (e.g., #baking, #fitness).
  • Niche Hashtags (2-3): Get very specific to your content (e.g., #sourdoughscoring, #homelegworkout).
  • Community Hashtags (1-2): Relate to a trend or community on the app (#CleanTok, #BookTok).

This mix helps your content get found by a wide audience while also reaching the viewers who are most likely to follow you.

5. Post Consistently

You don't need to post ten times a day, but you do need to be consistent. Aiming for 3-5 high-quality videos per week shows the algorithm (and potential followers) that you're an active and reliable creator. A regular schedule builds momentum and keeps your content flowing onto people's For You pages. Pick a cadence you can realistically stick to and don't sacrifice quality for quantity.

Okay, I'm Approved! How Do I Go LIVE on TikTok? (A Step-by-Step Guide)

You did it! You’ve passed the 1,000-follower mark, you meet the age requirement, and the "LIVE" button has finally appeared. Congrats! Starting your first stream is simple. Just follow these steps:

  1. Navigate to the home screen and tap the create icon (the plus sign [+]) at the bottom of the screen, just like you would to film a new video.
  2. On the next screen, swipe through the format options at the bottom (e.g., Photo, Video, 10m). The "LIVE" option should be there. Swipe over to it.
  3. Before you start, give your live stream a compelling title. Something like "Baking My Viral Focaccia Recipe!" or "Live Q&A: Ask Me Anything About Van Life" is much more enticing than a generic title.
  4. Select a cover photo and choose a topic category for your stream. This helps TikTok recommend your LIVE to viewers who are interested in that subject.
  5. Check out the settings. You can add effects and filters, and very importantly, you can set up moderators who can help manage the comment section during your stream.
  6. When you're all set, take a deep breath and tap the "Go LIVE" button. There will be a 3-second countdown, and then you'll be live!

Best Practices for Your First (and Every) TikTok Live

Getting access to LIVE is only half the battle. Now you want to host streams that people actually enjoy and want to come back for. Here are some key practices to help you succeed.

Plan Your Live Stream in Advance

Hitting "Go LIVE" with no plan is a recipe for awkward silences. Have a purpose for your stream. Is it an "Ask Me Anything" session? A behind-the-scenes look at your creative process? An unboxing of a new product? A tutorial? Having a central theme gives your LIVE a clear direction and gives viewers a reason to stick around.

Promote Your Live Before You Start

Don't expect your followers to magically know you're going live. Promote your upcoming stream at least a day in advance. Create a short video announcing the date, time, and topic of your LIVE. You can also use the countdown sticker in your Stories to build anticipation and remind people to tune in.

Check Your Tech Setup

A little bit of prep goes a long way. Make sure your setup is ready to go before you start the stream:

  • Stable Connection: A strong Wi-Fi connection is non-negotiable. A choppy, lagging stream is no fun for anyone.
  • Good Lighting: You don't need a professional studio, but facing a window for natural light or using a simple ring light makes a huge difference in video quality.
  • Clear Audio: Minimize background noise. Use your phone's built-in mic in a quiet room, or consider an external microphone if background audio is an unavoidable issue in your space.
  • Steady Camera: Prop your phone up on a tripod or a stack of books. Shaky, handheld footage is distracting for viewers.

Engage with Your Viewers in Real-Time

This is the most important part of a successful live stream. Your broadcast should be a conversation, not a monologue. Acknowledge people as they join, give shout-outs by reading their usernames, and answer questions from the comments as they come in. When your audience feels like an active participant, they are much more likely to stay, engage, and come back for your next stream.

Final Thoughts

Getting approved to go LIVE on TikTok comes down to meeting a few key benchmarks, primarily the age and follower count. The real work is growing an engaged community by consistently creating valuable content in your niche, which sets the stage for broadcasts people are excited to watch.

Building that follower count and promoting your livestreams all boils down to creating great content on a consistent basis. At Postbase, we simplify social media management, especially for modern video-first platforms like TikTok. With our visual calendar, you can map out and schedule your content, stay on track with your goals, and win back the time you’d rather spend building your community. With a reliable system for content, it becomes much easier to grow your account and step into the incredible opportunities that TikTok LIVE offers. Try Postbase when you're ready to get organized.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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