How to Get a Digital Creator Page on Facebook

Setting up a Digital Creator page on Facebook is one of the best moves you can make to build your personal brand and unlock professional tools. This guide will walk you through exactly how to create a new Creator Page from scratch or switch your existing personal profile into one using Professional Mode. We'll cover the step-by-step process for each path and give you some practical tips for optimizing your page for growth.

What Exactly Is a Facebook Digital Creator Page (And Why Bother)?

You might think a Facebook page is just a page, but the "Digital Creator" category is special. Choosing this label tells Facebook you're a content creator, which gives you access to a unique set of tools and features that a standard Business page or personal profile doesn't have. It’s the difference between having a simple online business card and having a full-blown creator dashboard.

Here’s what you get when you classify yourself as a Digital Creator:

• Access to Professional Tools: You'll get to use the Meta Business Suite, a powerful dashboard where you can see detailed analytics, manage content across Facebook and Instagram, and track your performance like a pro.
• Monetization Opportunities: This is a big one. A Creator Page opens the doors to monetization features like Stars (fan tipping), in-stream ads on your videos, branded content deals, and fan subscriptions, once you meet the eligibility criteria.
• Enhanced Analytics: Creator pages provide deeper insights into your audience. You can see who is watching your videos, how long they're watching, and what content gets the most engagement, helping you create more of what works.
• Legitimacy and Professionalism: A Creator Page signals to brands, collaborators, and your audience that you are serious about your content. It separates your personal life from your public persona, creating a more professional online presence.

In short, it’s the official pathway from being a casual Facebook user to becoming a recognized creator on the platform.

The Two Ways to Become a Digital Creator on Facebook

There are two main routes you can take to get a Digital Creator page. Neither one is better than the other, the right choice really just depends on your current situation and goals.

Path 1: Create a Brand New Page. This is the classic approach. You start a new Facebook Page from scratch, completely separate from your personal profile.

• Pros: A clean slate. It keeps your professional brand entirely separate from your personal profile and gives you total control over the page's administration.
• Cons: You start with zero followers. You'll need to build your audience from scratch, which can be a slow process.

Path 2: Turn on Professional Mode for Your Personal Profile. This newer feature converts your personal profile into a creator-style page. Your existing friends become your followers automatically.

• Pros: You keep your existing audience! If you have thousands of friends, you start day one with a massive follower count, giving you immediate reach.
• Cons: It merges your personal and professional identity. The content you shared personally in the past is now part of your public creator profile.

Think about what works best for you. If you want a clear separation and are happy to build from the ground up, choose Path 1. If you've already built a large community on your personal profile and want to leverage it, Path 2 is the way to go.

Path 1: How to Create a New Digital Creator Page Step-by-Step

If you prefer a fresh start, creating a new page is straightforward. Follow these steps, and you’ll have your new creator hub set up in minutes.

Step 1: Navigate to the Page Creation Hub

Log into your personal Facebook profile. Look at the menu on the left side of your screen (or tap the menu icon on mobile). Find and click on "Pages." On the Pages screen, you'll see a button that says “Create new Page.” Click it.

Step 2: Fill In Your Basic Page Information

Facebook will now ask for three key pieces of information:

• Page Name: This is your brand name. Make it memorable and easy to find. Most creators simply use their own name (e.g., "Jane Doe").
• Category: This is the most important step! Start typing "Digital Creator" into the box and select it from the dropdown menu. This is what unlocks all the specific tools. You can add up to three categories, so you might also add "Video Creator," "Artist," or "Musician/Band," if they fit your niche.
• Bio (Optional): Write a short, punchy sentence that explains who you are and what you create. For example: "DIY home decor tutorials and budget-friendly design tips."

Once you’ve filled these in, click the "Create Page" button at the bottom.

Step 3: Add Your Visual Branding

Your page is now officially created, but it’s an empty shell. It’s time to add your branding.

• Profile Picture: Upload a high-quality headshot. Your face helps build trust and connection. An ideal size is 176x176 pixels.
• Cover Photo: This is prime real estate. Use a banner image that represents your brand. You could feature photos of you in action, a graphic with your content schedule, or a shot of your work. The ideal size is 851x315 pixels.

These visuals are the first thing people see, so make them look professional and inviting.

Step 4: Complete the Setup Prompts

After adding your photos, Facebook will guide you through a few more setup steps. This might include connecting your page to WhatsApp (optional but useful if you communicate with clients or an audience there) and inviting a few friends to like your page. Inviting your closest friends is a great way to get your first few followers and some initial momentum.

Finally, make sure you complete your Page's "About" section with as much detail as possible, including your website, other social media links, and a more detailed description of what you do. The more complete your page is, the more trustworthy and professional it will appear to visitors and to Facebook's algorithm.

Path 2: Using Professional Mode to Convert Your Profile

If you want to leverage your existing friends list, converting your personal profile with Professional Mode is your best bet. Here’s how to make the switch.

Step 1: Go to Your Personal Profile

On the Facebook mobile app or desktop site, navigate to your own personal profile timeline.

Step 2: Find the Professional Mode Setting

Right underneath your name and profile picture, you'll see a row of buttons like "Add to Story" and "Edit Profile." To the far right of those buttons, click the three-dot menu icon (...). This will open up your Profile Settings.

Step 3: Turn On Professional Mode

In the Profile Settings menu, you’ll see an option toward the bottom that says "Turn on professional mode." Click it. Facebook will show you a confirmation screen explaining what will happen: your friends will become followers, you'll get access to professional tools, and more people will be able to follow you publicly. Click "Turn On" to confirm.

That's it! Your profile is now in professional mode. All your friends are now counted as followers, and any public posts you've made in the past are now visible on your creator profile.

Step 4: Set Your Category to "Digital Creator"

After turning on professional mode, you need to tell everyone you're a creator. On your profile, click on your "About" section, then find "Details." It's usually to the left or under the Intro box. There, you can edit your profile's categories.

Look for an option to edit your “Details,” go down to category, search "Digital Creator". Select it to have this title displayed right under your name on your profile. This is crucial for branding and lets potential brand partners know you're a creator.

Optimizing Your New Digital Creator Page for Success

Getting your page set up is just the first step. To really grow your brand, you need to treat your page like a home base for your community.

1. Pin a Welcome Post or Introduction Video: Greet new visitors with a pinned post at the top of your page. Introduce yourself, what you create, and tell them what to expect from your content. A short video works wonders here.

2. Create a Consistent Content Plan: Don't just post randomly. Decide what types of content you'll create (e.g., Reels, long-form videos, photo carousels, going Live) and plan them out. Consistency helps your audience know when to check back for more and favors you with the algorithm.

3. Master Short-Form Video (Reels): Reels are the primary driver of organic reach on Facebook right now. Focus on creating engaging, valuable, or entertaining vertical videos to attract new followers beyond your existing circle.

4. Engage, Engage, Engage: Social media is a two-way street. When people comment, reply to them. Ask questions in your captions. Use polls in your Stories. The more you interact with your audience, the more they will feel connected to you and the more the algorithm will show your content to others.

5. Check Your Insights Regularly: Dive into your analytics in the Meta Business Suite. Look at what content is getting the most reach and engagement. Which day or time are your followers most active? Use this data to refine your content strategy and give your audience more of what they love. Don’t guess, use the analytics to guide your decisions.

Final Thoughts

Setting up a Facebook Digital Creator Page, whether from scratch or by switching your profile, is a fundamental step toward building a sustainable personal brand online. It unlocks the tools, analytics, and monetization opportunities you need to turn your passion into a profession. Follow the steps above to make the switch and start taking your content creation seriously.

Once your page is live, consistency is everything. Planning and scheduling your Reels, videos, and posts in advance is the single best way to keep your content flowing without getting overwhelmed. At Postbase, we built a visual calendar specifically designed for creators and marketers to manage their content strategy across every platform. It really helps to see everything in place and takes the daily pressure off, so you can focus more on creating and less on the admin.