How to Gain Followers on Threads

Building a following on Threads requires a clear strategy, but it’s more straightforward than you might think. Instead of chasing viral trends, success comes from optimizing your profile, creating genuinely valuable content, and engaging with the community consistently. This guide gives you the foundational tactics to grow an audience that actually cares about what you have to say.

Set Up Your Profile to Attract Followers

Your Threads profile is your first impression - it's the sales pitch that convinces someone to tap the "Follow" button. A weak or incomplete profile signals that you aren't serious, so make every element count.

Choose a Clear and Recognizable Profile Photo

Your profile picture should be the same one you use on Instagram and other primary social platforms. For personal brands, a high-quality headshot where your face is clearly visible works best. If you're a business, use your company logo. Consistency builds brand recognition and makes it easy for people who follow you elsewhere to find and identify you on Threads.

Write a Bio That Explains What You Do (and for Whom)

You only have a few seconds to communicate your value. Your bio should immediately answer a potential follower's question: "What's in it for me?" Don't just list your job title, describe the value you provide. Avoid jargon and be specific.

• Bad Bio: "Marketing Professional & Thought Leader"
• Good Bio: "I help small ecommerce brands grow their audience with practical marketing tips. Follow for daily insights on content, ads, and email."

The second option clearly states who you help (small ecomm brands) and what they get by following you (practical tips). You can also add a touch of personality or a personal interest to make it more relatable.

Link Your Most Important URL

Threads gives you one clickable link in your bio. Use it wisely. While linking to your Instagram profile is the default, consider what action you really want people to take. Is it to visit your website, subscribe to your newsletter, or check out your latest product? Your "link in bio" tool can be useful here, but a direct link to your primary call-to-action often converts better.

Find Your Niche and Stick to It

Trying to create content for everyone is a guaranteed way to connect with no one. The fastest way to grow an engaged following is to become the go-to source for a specific topic. Your niche is the intersection of what you're passionate about, what you know well, and what an audience finds valuable.

Are you a graphic designer who loves sharing productivity hacks? That's a great niche. A real estate agent focused on first-time millennial home buyers? Perfect. The more specific you are, the easier it is to attract the right people. Your followers should know exactly what to expect from your posts.

Once you have your niche, develop a unique voice. Are you going to be funny, educational, inspirational, or a bit controversial? Your voice is your personality, and it's what makes people follow you instead of someone else in the same niche. Be authentic, don’t force a persona that isn't really you.

Master the Art of Engaging Text Posts

At its core, Threads is a text-forward platform. While visuals are important, your ability to write compelling copy is what will truly set you apart and spark conversation.

Start with a Strong Hook

The first line of your post is the most important. It has to stop people from scrolling. Lead with a surprising stat, a bold opinion, a relatable problem, or a direct question.

Example Hook: "Most people think social media algorithms are a black box. A simple post yesterday proved they are much more predictable than we realize."

Tell Stories, Don’t Just State Facts

People connect with stories, not data points. Instead of just sharing a tip, wrap it in a short personal story. Talk about a mistake you made and what you learned, a challenge you overcame, or a surprising success. Storytelling builds trust and makes your content far more memorable.

Use Formatting to Your Advantage

Nobody wants to read a huge wall of text. Break up your posts into short, punchy paragraphs - one or two sentences each. Use line breaks to create white space, which makes your content much easier to read on a mobile screen. You can also use emojis or bullet points to structure your thoughts and guide the reader's eye.

Ask Open-Ended Questions

End your posts with a question that encourages more than a "yes" or "no" answer. Asking questions is the single best way to boost your engagement, as it gives your audience a clear invitation to participate.

Example closing line: "That’s what worked for me. What’s one marketing strategy you’ve tried recently that totally surprised you?"

Engage Intelligently to Get Discovered

You can’t just post content and expect followers to magically appear. You have to be an active participant in the community. Strategic engagement is the fastest way to get your profile in front of new, relevant people who don't follow you yet.

Reply to Every Comment on Your Own Posts

When someone takes the time to comment on your post, always reply. This not only makes that person feel heard, but it also signals to the Threads algorithm that your post is fostering conversation. Simple "thank you" replies are good, but asking a follow-up question is even better. This can turn a single comment into a back-and-forth conversation, further boosting your post's visibility.

Leave Valuable Comments on Bigger Accounts in Your Niche

This is the most powerful networking strategy on Threads. Identify 10-15 larger accounts in your niche and turn on post notifications for them. When they post, be one of the first to leave a thoughtful, value-adding comment. Don't just say "Great post!" Add your own perspective, share a related experience, or ask a smart question.

Your comment will be seen by hundreds or thousands of that account's followers - your ideal audience. If your comment is insightful, people will tap on your profile to see who you are, and you'll get highly relevant followers as a result.

Use the "Quote" Feature to Add Your Perspective

The quote feature (similar to a quote tweet) is perfect for adding your own take on someone else’s post. You can use it to agree with an opinion and expand on it, respectfully disagree and explain why, or use the original post as a jumping-off point for a related idea. This brings new eyes to the original poster while establishing your own expertise.

Be Consistent with Your Posting Schedule

Organic growth is a marathon, not a sprint. Consistency is far more important than intensity. You don't need to post 20 times a day, but you do need to show up regularly so your audience knows what to expect and the algorithm learns that your account is active.

Aim for a schedule you can realistically maintain. For most people, posting 3-5 high-quality threads per day is a great starting point. Quality always trumps quantity. It’s better to share three thoughtful posts that spark conversation than ten low-effort ones that get ignored.

To stay on track, plan your content in advance. Dedicate an hour each week to brainstorm ideas for the upcoming week. You can draft them in a notes app or a content calendar. This prevents the "what should I post today?" paralysis and ensures your content remains strategic and aligned with your niche.

Cross-Promote Your Threads Account

Don't just wait for people to find you on Threads. Guide them there from your other channels where you already have an audience.

Share Your Threads Posts to Instagram Stories

Meta has made it incredibly easy to share a thread directly to your Instagram Story with just one tap. The post appears as a clean, properly formatted sticker that links directly back to the original thread. Do this for your best-performing posts. It’s a low-effort way to convert your Instagram followers into Threads followers.

Mention Your Threads Profile on Other Platforms

Casually mention your Threads account in other places where you create content. If you have a newsletter, add a link in the footer. If you host a podcast, give your handle a shout-out. If you're on TikTok or YouTube, you could mention, "I recently shared a deeper thought on this over on Threads, you can find me @YourHandle." This nudges your existing fans to follow you on a new platform without being overly pushy.

Drive Followers with Platform-Exclusive Content

Give people a reason to follow you on Threads specifically. Announce that you'll be doing a Q&A session only in the comments of a certain thread, or share behind-the-scenes thoughts that you don’t post anywhere else. Creating exclusive value makes your Threads profile a must-follow destination rather than just another place you syndicate content.

Final Thoughts

Growing on Threads isn't about finding a secret hack, it's about consistently applying the fundamentals. Build a strong foundation with a clear profile, deliver real value through your niche content, and become a part of the community by engaging with others authentically. These actions, repeated over time, will build a loyal audience that truly values your voice.

Keeping up with a consistent content plan and engaging across multiple platforms can be a real juggle. To keep it all manageable without feeling overwhelmed, we built Postbase with a visual calendar that lets you see your entire Threads schedule at a glance. It helps us plan our content weeks ahead and use our unified inbox to make sure we never miss a comment or reply, making that all-important engagement easier than ever.