Instagram Tips & Strategies

How to Find Tagged Posts on Instagram

By Spencer Lanoue
October 31, 2025

Seeing where you’ve been tagged on Instagram is one of the best ways to find user-generated content, get honest feedback, and see how your community is engaging with you. This is more than just a notifications check, it's a direct line to your audience's perspective. This guide will walk you through exactly how to find tagged posts, manage them, and use this feature to your advantage for brand growth.

Why Finding Tagged Posts Matters (A Lot)

Before getting into the "how," it’s helpful to understand the "why." Your tagged photos tab is a goldmine of insights and opportunities for any brand, creator, or business. It’s where your most valuable content often lives - the content created by your actual fans and customers.

  • User-Generated Content (UGC): This is the holy grail of authentic marketing. When someone tags your brand in a photo, it's a genuine endorsement. A coffee shop might find dozens of beautiful photos of their latte art, or a clothing brand could see real customers styling their latest collection. This content can be repurposed (with permission!) for your own feed, Stories, or marketing materials, providing powerful social proof.
  • Community Building: Acknowledging and engaging with tagged posts makes your followers feel seen and valued. A simple comment, a reshare to your Story, or even just a "like" can turn a casual customer into a loyal advocate. It shows there's a real person behind the account who cares about the community.
  • Direct Feedback: Tagged posts offer unfiltered feedback. Are customers consistently taking photos of a specific product? Is a particular corner of your store the most photogenic? This can inform everything from your product development to your store layout. It's free market research, happening in real-time.
  • Collaboration Opportunities: Skimming through your tagged photos can help you spot superfans or micro-influencers who genuinely love what you do. These are perfect candidates for future brand collaborations because their support is already authentic.

How to Find Photos and Videos You're Tagged In: A Step-by-Step Guide

Thankfully, Instagram makes it very straightforward to find content where your handle has been directly tagged in the photo or video itself. This curated feed is waiting for you on your profile page.

Here’s how to find it on your mobile device:

  1. Open the Instagram app and navigate to your own profile page by tapping your profile picture in the bottom right corner.
  2. Look at the grid of your own posts. Just above the grid, you'll see a row of icons. Tap the icon on the far right - it looks like a person's silhouette inside a square post frame.
  3. You're there! This tab displays a grid of every public photo and video where your @username has been tagged. You can scroll through it just like your own feed.

An important thing to remember is that this feed only includes posts from public Instagram accounts. If someone with a private account tags you, it won't appear here for others to see, though you will get a notification about it.

Managing Your Tagged Content: Gaining Control of Your Feed

Your "Tagged" tab is essentially part of your digital storefront. Sometimes, you might be tagged in posts you don't want displayed there, whether it's spam, off-brand content, or just an unflattering photo. Instagram gives you two main ways to manage this.

1. Hiding a Post from Your Profile

This is the most common option. It doesn't remove the tag from the photo itself, it simply removes the photo from appearing in the "Tagged" tab on your profile. The original poster and their followers can still see it, but visitors to your profile won't.

  • Go to your "Tagged" tab and tap on the post you want to hide.
  • Tap the three dots (...) in the upper-right corner of the post.
  • From the menu that appears, select Tag Options.
  • Tap Hide From My Profile. The post will instantly disappear from your tagged grid.

2. Removing the Tag Completely

If you want to disassociate yourself from a post entirely, you can remove the tag. This action is more definitive. The photo will no longer be linked to your account in any way.

  • Find the post you want to be untagged from.
  • Tap on the photo or video once to make the tags appear.
  • Tap your own @username from the list of tags.
  • A menu will pop up. Select Remove Me From Post. Confirm your choice, and the tag will be gone for good.

Pro Tip: Proactive Tag Management

For brands and creators who want total control, you can switch on a setting that requires you to manually approve any tagged post before it appears on your profile. This is highly recommended for any business to prevent spam or unwanted content.

To enable this: Go to Settings and Privacy > Tags and Mentions > and toggle on Manually Approve Tags. From that point on, you'll receive a notification to review any photo you're tagged in and can decide whether to add it to your profile or not.

Tagged vs. Mentioned: Understanding the Difference

It's easy to use "tagged" and "mentioned" interchangeably, but on Instagram, they mean two distinct things. Knowing the difference is a big part of effective social media listening.

  • A Tagged Post happens when a user physically links your @username to their photo or video. This is what populates your "Tagged" tab and is a more intentional action.
  • A Mention happens when a user types your @username in the caption of a post or in a comment. Mentions do not appear in your "Tagged" tab. You'll only see these as notifications.

This separation is why you can’t rely solely on your tagged posts grid for community management. Important conversations, questions, and shout-outs happen in mentions, and you need a way to track those too.

How to Find Your Mentions

Tracking mentions is less organized. There isn't a dedicated "Mentions Feed." Instead, mentions appear chronologically in your regular notifications feed.

  1. Tap the heart icon in the top right of your home feed to open your Notifications.
  2. Scroll through the activity list. You'll see things like "[Username] mentioned you in their story" or "[Username] mentioned you in a comment."

The biggest challenge here is that notifications can quickly become overwhelming. For a busy account, an important mention in a comment can easily be buried under a flood of likes and new follower alerts. This is a common pain point and one of the main reasons serious brands and creators move management off the native app and into more specialized tools.

How to Find Tagged Posts Linked to OTHER Accounts

Your social media strategy shouldn't exist in a vacuum. Looking at the tagged photos of competitors, partners, or influencers can deliver incredible insights. As long as the account is public, its tagged posts are visible to everyone.

The process is incredibly simple:

  1. Navigate to the profile of the account you're interested in.
  2. Just as you would on your own profile, tap the "Tagged" icon (the person in the square) above their photo grid.
  3. You can now browse all the content they’ve been tagged in by their community.

Why would you do this?

  • Competitor Analysis: See what kind of UGC your competitors attract. What do their customers love? What are they complaining about? It gives you a sense of their community engagement and product sentiment.
  • Influencer Vetting: Before you partner with an influencer, check their tagged posts. Do they have real people tagging them, or is it just other brands? Are the comments in their tagged photos authentic? It's a quick and easy authenticity check.
  • Collaboration Inspiration: See what other brands your potential partners are tagged in. It helps you understand their brand ecosystem and brainstorm creative collaborations.

Searching for Posts Tagged With a Specific Location

Another powerful form of "tagging" is the location tag. As a local business, this feature is one of the most powerful organic marketing tools at your disposal.

Here’s how to search for posts from a specific place:

  1. Tap the magnifying glass icon to go to the Explore page.
  2. Tap the search bar at the top.
  3. Tap on the Places tab just below the search bar.
  4. Type in the name of your business, a park, a landmark, or a city.
  5. Select the correct location from the list that appears.

Instagram will then show you a grid of public posts that have been geotagged with that location, broken down into "Top" and "Recent" public posts. The "Recent" tab is a live feed of what's happening and being posted at that location right now. A restaurant owner can see photos of meals as customers post them, find great user content to reshare, and even respond to customer experiences in near real-time.

Final Thoughts

Understanding how to find and manage tagged posts on Instagram moves you from being a passive user to an active community builder. By regularly checking your own tagged feed, keeping an eye on mentions, and leveraging user and location tag searches, you unlock a wealth of authentic content and valuable insight direct from your audience.

Manually tracking tagged posts, hunting for lost mentions, and jumping between accounts is a logistical headache and where social media management begins to feel like a chore. As our own marketing tasks grew, we built Postbase to bring that chaos under control. Our unified inbox pulls all of your Instagram comments, DMs, and mentions into a single feed so you never miss an important conversation, making authentic community engagement something you can manage methodically, not just stumble upon by chance.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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