How to Find Publishing Tools on Facebook

November 11, 2025

Figuring out where Facebook hides its publishing tools can feel like a scavenger hunt, especially with all the recent changes. This guide will show you exactly where to find and how to use every key publishing feature within Meta Business Suite so you can schedule posts, manage content, and analyze performance without the headache.

First Things First: It’s All About Meta Business Suite Now

If you feel like the ground is constantly shifting under your feet on Facebook, you're not wrong. For years, content creators and social media managers used Creator Studio - it was the go-to place for scheduling, managing video content, and checking performance. Now, Creator Studio has been almost entirely replaced by Meta Business Suite.

This change was made to unify the management of your Facebook Page and Instagram Business account into a single dashboard. While the goal was to make management easier, the transition has left many feeling lost and confused. The tools you knew are still there, they’ve just moved or been renamed. Think of Meta Business Suite not as a completely new tool, but as the new, expanded home for all your Facebook and Instagram publishing needs.

Finding the Core Publishing Tools: Your Step-by-Step Guide

Let’s walk through exactly how to find and use the essential scheduling tools within the new layout. Once you get the hang of it, you'll find it streamlines your workflow more than the old system ever did.

Step 1: Accessing Meta Business Suite

Before you can find the tools, you need to get to the dashboard. There are a few easy ways to access Meta Business Suite:

Direct URL: The simplest way is to go directly to business.facebook.com and log in. Bookmark this link for quick access.
From Your Facebook Page: When you're on your business's Facebook Page, look for "Meta Business Suite" in the left-hand management menu. Clicking this will take you directly to the dashboard for that Page.
From the Instagram App: In your Instagram Business profile, tap "Edit Profile," and you may see a link to access tools within Meta Business Suite.

Quick Tip: For Business Suite to work properly, make sure your Facebook Page and Instagram Business account are connected. You can check this in the "Settings" of the Business Suite dashboard.

Step 2: Navigating to the Content Planner

Once inside Business Suite, your main command center is the navigation menu on the far left. This is where you’ll find everything. To locate the main publishing tool, look for an icon resembling a calendar labeled "Planner."

The Planner is your new content calendar. It provides a clean, visual layout of your entire content schedule. You can view it by week or month, and it displays all your published, scheduled, and drafted content for both Facebook and Instagram side-by-side. This bird's-eye view helps identify gaps and plan campaigns.

Step 3: Creating and Scheduling a New Post

This is where the magic happens. From the Planner view, you have two simple options to start a new post:

Click the large blue "Create Post" button in the top right corner.
Click directly on a future date in the calendar to schedule a post for that day.

This opens the post composer window. It might look busy initially, but it contains everything you need. Let’s break it down:

Platform Selection: At the top, under "Post to," you'll see your connected Facebook Page and Instagram account. Check the box for whichever platform(s) you want to publish to - you can post to one or both at once.
Media Uploads: Click "Add photo" or "Add video" to upload your assets from your computer. Meta also includes a feature to create a short video from a static image, offering a neat way to add motion to your feed.
Text and Customization: Write your caption here. A useful feature is the "Customize post for Facebook and Instagram" button. If you've selected both platforms, you can write different captions for each. This is helpful because user behavior and best practices differ between the platforms. For example, you can include a clickable link on Facebook but not on Instagram, and use different hashtags.
Links and More: If posting to Facebook, you can add a website link, which will generate a preview. You can also add a location tag to boost discoverability, especially for local businesses.
Scheduling: At the bottom right, you’ll see your publishing options. You can choose "Publish Now" or, more powerfully, click "Schedule." This opens a calendar and clock to pick the exact date and time for your post. If you're not ready to schedule a post, you can also select "Save as draft" and finish it later.

Beyond Simple Posts: Where to Find Advanced Publishing Features

Meta Business Suite offers more than just scheduling for standard feed posts. It also includes tools for creating Stories and Reels, managing all your past content, and running experiments.

Finding and Creating Stories and Reels

In the same post composer window, you'll find tabs at the top to toggle between creating a post, a Reel, or a Story. When you switch to "Create Reel" or "Create Story," the interface will adjust slightly for those formats.

While the native Instagram app still provides the most advanced creative options (like a full music library and effects), Business Suite allows you to handle the basics for scheduled content. You can upload your pre-edited vertical video, add text, and schedule it to post later - a feature not available within the app itself.

Managing All Your Content and Drafts

If you want to find a post you published last week or edit something scheduled for tomorrow, go back to the main left menu and click on the "Content" tab, located just above the Planner.

This section is your complete library of all published, scheduled, or drafted content. You can use filters to sort by platform (Facebook or Instagram) and content type (posts, Stories, Reels, Mentions &, Tags, etc.). From here, you can easily click on any scheduled post to edit, reschedule, or delete it.

Using the A/B Testing Tool

One of the most powerful but often overlooked features in Business Suite is the A/B testing tool. In the post composer, you'll find a button labeled "Create A/B Test." This enables you to create multiple versions of a post to see which performs better with your audience.

For example, you could create:

Version A with one photo.
Version B with a different photo.

Facebook will show each version to a small segment of your audience. After around 30 minutes, it automatically measures engagement (likes, comments, clicks) and publishes only the best-performing version to the rest. It’s a great way to optimize your creative strategy using data.

Analyzing Performance with "Insights"

Want to see if your content is resonating? Head to the "Insights" tab in the left menu.

This is your analytics dashboard. It allows you to track high-level metrics like overall reach and engagement, and drill down into individual post performance. You’ll learn which content drove the most reactions, comments, and shares. Using these insights helps you craft content your audience loves rather than guesswork.

Pro-Tips for Using Facebook's Publishing Tools Effectively

Knowing where the tools are is only part of the equation. Here are some tips to maximize their potential:

Plan Ahead with the Calendar

Don’t just schedule day-by-day. Use the monthly view in the Planner to map out content weeks or even a whole month in advance. It helps you create cohesive campaigns, maintain variety, and avoid last-minute scrambling.

Always Customize for Each Platform

It’s tempting to duplicate captions for Facebook and Instagram, but it’s usually a mistake. Audiences behave differently on each platform. Use the customization option to tailor your message. Put hashtags in the first comment on Instagram, include direct links on Facebook, and adapt your tone to each platform's vibe.

Review Insights Regularly and Adjust

Make checking your post performance a weekly habit. Did a video outperform photos last week? Increase your video content. Did a question in a caption generate many comments? Use that insight again. Let your data steer your content strategy.

Don’t Overlook "Save as Draft"

The "Save as Draft" feature is a creator’s best friend. Use it to capture ideas on the fly. Upload media, write a draft caption, and save for later review. It’s also helpful for teams needing approval before posting.

Final Thoughts

Meta Business Suite has become the all-in-one hub for your Facebook and Instagram marketing. While its layout requires some adjustment after years with Creator Studio, key features like the Planner, Content library, and Insights give you everything needed to schedule, manage, and analyze your social media content directly on the platform.

While native tools are powerful for beginners, many of us find the constant app-switching frustrating - especially when managing multiple brands or scheduling short-form videos. That’s why we developed Postbase: a streamlined, intuitive tool built from the ground up. It focuses on what matters today: reliable scheduling for Reels and Shorts across all platforms (not just Meta), a simple inbox for comments and messages, and a visual calendar that helps plan your strategy. If you're looking for a better way to manage your content without extra clicks, we think you’ll find Postbase right at home.

Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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