How to Find My TikTok Shop Link

Trying to find your TikTok Shop link to share it with the world? You're in just the right place. That single link is your digital storefront's front door, and getting it into your bios, emails, and messages is essential for driving sales. This guide will show you exactly where to find that URL on both your phone and computer, plus how to use it effectively to grow your brand.

What is a TikTok Shop Link and Why Do You Need It?

Your TikTok Shop link, often called your "Showcase Link," is the unique URL that leads directly to your storefront on TikTok. While your main profile link (like tiktok.com/@yourusername) takes people to your video feed, your shop link takes them straight to the “Shop” tab on your profile, where all of your listed products are displayed for convenient browsing and purchasing.

Think of it as the specific address for your retail space, not just the building it's in. Having this direct link on hand is absolutely vital for a few key reasons:

• Cross-Platform Promotion: This is the big one. You can’t put product-specific links in your Instagram bio, X profile, or Facebook page header. But you can put your main TikTok Shop link there. This allows you to funnel engaged followers from every other platform directly to your entire product collection.
• Link-in-Bio Tools: If you use services like Linktree, Beacons, or Lnk.Bio, your TikTok Shop link should be at the very top. It gives your audience a one-tap path to purchase, reducing friction and boosting conversion rates.
• Email &, Messaging Campaigns: Add "Shop our TikTok Collection!" to your email signature or weekend newsletter, hyperlinking directly to your store. Share the link in direct messages with interested customers or potential brand collaborators.
• Affiliate &, Influencer Marketing: When you work with content creators, giving them your showcase link allows them to promote your entire store, maximizing the chances that their audience finds a product they love. It’s much more effective than asking them to promote just one item.

In short, this link is your primary tool for driving external traffic to where you make money. Knowing how to find it and use it is a fundamental part of a successful TikTok Shop strategy.

How to Find Your TikTok Shop Link on the Mobile App

For most creators and sellers, the TikTok mobile app is command central. Finding your link here is a straightforward process, though the menus can sometimes shift with app updates. Here are the most common and reliable methods.

The Main Method: Through Your Showcase Settings

This is the official method that works for most sellers and creators. It takes you right to the source.

1. Open TikTok and go to your profile. Tap the "Profile" icon in the bottom-right corner of the screen.
2. Access Your Shop Tab. On your profile page, right below your bio, you should see several tabs for your content grids. Look for the one with a small shopping bag icon. Tap on it. This is your public-facing storefront.
3. Find the Share Icon. Once you're viewing your shop's showcase, look for a share icon in the top-right corner. It typically looks like a curved arrow pointing to the right.
4. Copy Your Link. Tapping that share icon will open up a new menu from the bottom of your screen with various sharing options. The one you want is "Copy Link." Tap it.

That's it! The URL for your TikTok Shop is now copied to your device’s clipboard, ready to be pasted into your Instagram bio, a message, or anywhere else you need it.

Alternative Method: Through the Seller Center Tools

If you don’t see the shop tab on your profile for some reason, or if you prefer to go through the back end, you can also access the link through the Seller Center section of the app.

1. Go to Your Profile and Open Settings. From your main profile page, tap the three horizontal lines (the "hamburger" menu) in the top-right corner.
2. Select Your Creator or Business Suite. A menu will pop up. Choose either "Creator tools" or "Business Suite," depending on how your account is set up.
3. Enter TikTok Shop. Inside this section, scroll down until you see "TikTok Shop for Seller" or a similar option. Tap on it to enter your main seller dashboard.
4. Manage Your Showcase. Inside the dashboard, find and tap on the "Manage Showcase" option. This is where you organize the products that appear in your shop.
5. Share Your Showcase. In the showcase management view, you should find a "Share Showcase" button or a share icon, usually near the top of the screen. Tap this, and it will give you the option to "Copy Link."

Both methods will give you the exact same URL. Find the one that feels most intuitive for you and remember the steps for quick access later.

How to Find Your TikTok Shop Link on a Desktop Computer

Managing inventory, checking analytics, or setting up campaigns is often easier on a bigger screen. Luckily, finding your Shop link via the TikTok Seller Center on a desktop is just as simple.

1. Visit the TikTok Seller Center. Open your preferred web browser and navigate to seller.tiktok.com.
2. Log in to Your Account. Use the same credentials you use for your main TikTok account to log in to your dashboard. This is the central hub for all your shop's operations.
3. Navigate to Your Profile Information. Once you're in the Seller Center, look for a section related to your "Shop" or "Profile." The exact location can vary by region. A common place to look is under a tab called "My Account" > "Seller Profile."
4. Find Your Shop Information. On the Seller Profile page, you should see your store name, information, and often your official "Shop Code." More importantly, you'll find the details needed to construct or verify your link.
5. View and Copy Your Shop Link. In most cases, the platform will give you a direct preview of your shop page or a button to "View Shop." Right-click that button and select "Copy Link Address." Alternatively, you can simplify the process by visiting your own public TikTok profile on a desktop (tiktok.com/@yourusername) and clicking the "Shop" tab. Then, just copy the URL from your browser's address bar. It will typically be formatted as https://www.tiktok.com/@yourusername/shop.

Using the desktop link is great for quickly adding it to email campaigns or pasting it into social media scheduling tools you’re using on your computer.

You Found Your Link. Now What? Best Practices for Sharing It

Just having the link isn't enough, you need a strategy for putting it to work. Think of your shop link as a call to action. Where can you place it to get the most valuable clicks?

1. Optimize Your "Link in Bio" on All Platforms

This is where your TikTok Shop link will do the most heavy lifting. Add it to every social profile you have active, especially visually-driven platforms like Instagram, Pinterest, and Threads. Your bio is your brand's business card, and "Shop my collection on TikTok" is a powerful, direct CTA.

2. Promote a "Store Visit" in Your Video Content

When you create a video that isn't tied to a single product - maybe it's a behind-the-scenes look at your workshop or a storytime video - you still have an opportunity to drive sales. End your video with a verbal call to action like, "I just added a ton of new items to my showcase. Tap the link in my bio to see them all!" This encourages full-store browsing instead of a single-product view.

3. Turn Your Link Into a QR Code

Going to a market, conference, or pop-up event? Use a free online QR code generator to turn your shop link into a scannable graphic. Put it on your business cards, product inserts, packaging, or signage at your booth. This seamlessly bridges your offline and online presence, allowing people you meet in real life to become customers with a quick scan of their phone.

4. Include It In Your Email Communications

Your email list is a community of warm leads - people who have already expressed interest in what you do. Add your TikTok Shop link to your main email template footer or feature it directly in newsletters promoting new arrivals or special deals. It reminds them that they can buy directly through an app they already use and trust.

5. Arm Your Brand Ambassadors

When you're working with influencers or affiliates, don't just ask them to promote one product video. Make sure they all have your main showcase link handy to drop in their own bios or Stories. This maximizes your return on collaboration, as their audience may be interested in a different product from the one being featured.

Final Thoughts

Finding your TikTok Shop link is a simple step, but mastering how and where to use it is a game-changer for driving sales. Whether you're copying it on mobile to add to your Instagram story or grabbing it from the desktop Seller Center for an email blast, that link is your most important tool for funneling traffic from all corners of the internet straight to your products.

Mastering your TikTok Shop is just one piece of creating a strong brand presence. Once you start driving traffic from other platforms like Instagram or Threads, managing all of those conversations, comments, and scheduled posts can quickly become a handful. We built Postbase to solve that very problem. Our unified inbox brings all your community engagement into one place, and our visual content calendar helps you plan post timings across all your channels so you never miss an opportunity to share your shop link. It’s all about building a brand, not just juggling apps.