How to Find Mentions on LinkedIn

Spotting every mention of your brand or name on LinkedIn is like having a superpower. You instantly know who's talking about you, what they're saying, and why it matters. This isn't just about stroking your ego, it's about finding new leads, building relationships, and managing your reputation. This guide will show you exactly how to find every @-tag, discussion, and conversation about you on LinkedIn, from the super obvious to the cleverly hidden.

Why Bother Tracking Your LinkedIn Mentions?

Before jumping into the "how," it's worth understanding the "why." Tracking what people are saying about you or your business goes far beyond simple vanity metrics. It’s an active strategy for growth, community management, and brand building.

• Spot Engagement Opportunities: When someone mentions you, it’s a direct invitation to connect. Replying to a positive comment or sharing a post where you’re featured strengthens relationships and shows you’re actively listening.
• Gather User-Generated Content (UGC): Praises from happy customers or partners are powerful social proof. Finding these mentions gives you a goldmine of authentic content you can reshare (with permission, of course) to build credibility.
• Lead Generation: People often mention brands when asking for recommendations or solutions. By monitoring these conversations, you can jump in at the perfect moment to offer help and turn a simple mention into a warm lead.
• Brand and Reputation Management: Not all mentions are positive. Finding negative feedback or misinformation quickly allows you to address issues head-on, resolve customer problems, and control the narrative before it snowballs.
• Get Real-Time Feedback: Mentions are an unfiltered source of feedback on your products, services, or personal brand. They tell you what people truly love and what needs improvement, offering insights you won’t find in a formal survey.

In short, a mention is a signal. Ignoring it is like letting a phone call go to voicemail - you might be missing out on something important.

Method 1: The Basics - Checking Your Notifications

Let's start with the most obvious method. LinkedIn makes it easy to find direct mentions where someone has actively tagged you or your company page. This is your first line of defense and the easiest place to check daily.

Step-by-Step Guide:

1. Log in to your LinkedIn account.
2. Look at the top navigation bar and click on the "Notifications" bell icon.
3. Scroll through your feed. Any time someone tags your personal profile or company page in a post, comment, or image, it will appear here.

LinkedIn does a decent job of consolidating these alerts. You'll see notifications like "Jane Doe mentioned you in a post" or "Acme Corp. replied to your comment."

The Big Limitation

Relying solely on notifications means you will only see mentions where you've been explicitly tagged using the "@" symbol. What about the times when someone just writes out your name or your company's name without tagging? You won’t get a notification for those, and that’s a huge blind spot. To catch those, you need to be more proactive.

Method 2: Proactive Hunting with LinkedIn Search

To find untagged mentions, you have to actively search for them. LinkedIn’s built-in search bar is a surprisingly powerful tool if you know how to use it right. This is where you go from passively receiving alerts to actively monitoring conversations.

Step 1: Use Precise Search Queries

Don't just type your name and hit enter. You need to be specific to filter out the noise. Go to the search bar at the top of LinkedIn and use quotation marks to search for an exact phrase.

Try searching for:

• Your Full Name: "John Appleseed"
• Your Company Name: "Acme Innovations"
• Common Misspellings or Variations: "Acme Inovations" or "Acme Inc"

Using quotation marks tells LinkedIn to search for that exact sequence of words, dramatically improving the accuracy of your results over a broad search.

Step 2: Filter Your Results

After you search, LinkedIn will show you a mix of everything - people, jobs, companies, posts, and more. The real magic happens when you filter these results.

On the search results page, you’ll see a row of filters just below the search bar. Click on "Posts". This is where the conversations are happening.

Let's refine it further:

1. After clicking "Posts," you’ll see another set of filters appear on the right side of the screen (on desktop).
2. The most important filter here is "Sort by." LinkedIn defaults to "Top match" (or "Relevance"), which shows you popular or trending posts first. Change this to "Latest."
3. Sorting by "Latest" turns your search into a real-time feed of the most recent public posts mentioning your search term. This is perfect for ongoing brand monitoring.

Step 3: Save Your Searches

If you have a LinkedIn Sales Navigator or Recruiter account, you can save your searches to run them again easily. For everyone else, just bookmark the filtered search URL in your browser. Create a folder called "LinkedIn Mentions" and save URLs for searches of your name, company name, and product names. This makes it a one-click process to check for new mentions every day or week.

Method 3: Finding Mentions on Your Company Page

If you manage a LinkedIn Company Page, you have a dedicated activity feed that makes it incredibly easy to find direct mentions. Users often tag a company page instead of an individual when discussing a business.

How to Check Your Company Page Mentions:

1. Navigate to your company's LinkedIn Page. You must be an admin of the page to see this view.
2. On the left-hand navigation pane, click on "Activity."
3. At the top of the Activity feed, you’ll see three tabs: "Comments," "Reactions," and "Mentions."
4. Click on the "Mentions" tab.

This feed shows you a clean, chronological list of every public post where your company page has been tagged. It’s the brand-specific equivalent of your personal notifications and is a must-check part of any social media manager’s workflow.

Method 4: Monitoring Branded and Industry Hashtags

Sometimes, people don’t mention you by name but will use a relevant hashtag, especially for campaigns or events. Creating and monitoring a branded hashtag is a fantastic way to collect conversations about your business in one place.

For example, if your company is Acme Innovations, you might encourage people to use #AcmeInnovations or #AcmeConference2024.

How to Monitor Hashtags:

1. Use the LinkedIn search bar to search for your branded hashtag (e.g., #AcmeInnovations).
2. On the search results page, you'll see a "Follow" button for that hashtag. Click it.
3. Once you follow a hashtag, relevant posts using it may start appearing in your main LinkedIn feed. You can also click directly on the hashtag from your "Followed Hashtags" list (on the left side of your home feed) to see a dedicated feed for it at any time.

This method isn't just for branded hashtags. You should also follow key industry hashtags to find conversations where your brand could provide value, even if you’re not mentioned directly.

Now What? How to Engage After You Find a Mention

Finding a mention is just the first step. The real value comes from what you do next. A quick, thoughtful response can turn a fleeting comment into a loyal customer or a strong professional connection.

1. Always Engage Promptly

Social media moves fast. Aim to respond to mentions within a few hours if possible. A simple "like" is good, but a comment is much better. It shows you’re paying attention and you value what they had to share.

2. Express Gratitude

If it’s a positive mention, a simple "Thanks so much for the shout-out, Jane! So glad you're loving the new feature," goes a long way. This humanizes your brand and encourages others to share their positive experiences, too.

3. Be Genuinely Helpful

If the mention is a question or a complaint, treat it as an opportunity. Answer the question publicly (if appropriate) so others can benefit from the answer. For complaints, acknowledge the issue, express empathy, and offer to resolve it via direct message to handle personal details privately.

4. Reshare and Amplify (With Permission)

User-generated content is marketing gold. When you find a glowing review or a great post featuring your product, ask the original poster if you can share it. A quick comment like, "This is fantastic, John! Do you mind if we feature your post on our company page?" is usually all it takes.

5. Log It as Feedback

Every mention is a data point. Keep a simple log or spreadsheet of the mentions you find. Note whether the sentiment is positive, negative, or neutral. Over time, you’ll start seeing patterns that can inform your marketing strategy, product development, and customer service approach.

Final Thoughts

Finding mentions on LinkedIn is a simple habit that delivers powerful results. By combining a daily check of your notifications with proactive search, company page activity monitoring, and hashtag tracking, you can stay on top of the conversations that shape your brand's reputation and open doors to new opportunities.

Managing all these conversations across LinkedIn, Instagram, TikTok, and other platforms can feel like a constant scramble. At Postbase, we designed our unified Engagement inbox to solve this. Instead of jumping between native apps and browser tabs, all your comments and DMs from all your connected accounts flow into one clean, manageable stream. It helps us feel in control of our own social media, and we hope it can do the same for you.