How to Find Influencer Discount Codes

Finding an influencer discount code can feel like getting an insider deal on a brand you already love, recommended by someone you trust. But tracking them down can sometimes be a frustrating chase through expired stories and buried captions. This guide gives you the definitive playbook on exactly where to find these codes, from simple social media checks to clever search strategies that consistently save you money.

Why Influencer Codes are a Savvy Shopper's Best Friend

Before we get into the tactics, let's quickly touch on why these codes are everywhere. For brands, they’re a powerful marketing tool. Each unique code allows them to track sales generated by a specific creator, measuring the impact of their partnership. Influencers or creators often get a commission on these sales, making it a win-win for them and the brand.

For you, the shopper, it’s the best of both worlds. You get a direct recommendation from a creator whose taste you likely align with, and you get a special deal - often between 10-25% off - that might not be publicly available. It’s a personalized shopping experience with a built-in benefit.

Start with the Basics: An Influencer's Digital Footprint

Most of the time, creators want you to find and use their codes. They make it easy! You just need to know the hotspots where these codes are typically posted. When you’re looking for a discount from a specific creator, start here.

Check Their Profile Bio and Link-in-Bio

This is prime real estate. The first place any seasoned creator will place their most important information is in their social media bio. Look for a simple code written directly in their bio, like “Use code TINA15 for 15% off at BrandX.”

More often, you’ll see a link to a link-in-bio service (like Linktree, Stan, or many others). This single link opens up a landing page with all their affiliate links and, prominently displayed at the top, their active discount codes. It’s their digital business card, and the codes are usually front and center.

Scan Their Stories and Story Highlights

Instagram Stories are fleeting, but Story Highlights are forever (or at least until the influencer deletes them). When an influencer is actively promoting a partnership, you can bet the discount code will be plastered all over their Stories.

Even better, most organized creators will save these deals in dedicated Story Highlights folders on their Instagram profile. Look for highlights titled anything like:

• Deals
• Discounts
• Codes
• Promo Codes
• My Faves
• Links

Tapping through these highlight reels is one of the fastest ways to find a current, active code for their long-term partners.

Read Their Recent Post Captions

If an influencer has a sponsored post showcasing a product, the discount code will almost always be in the caption. Scroll through their recent grid posts, carousels, or Reels. The call-to-action is typically something like, "So excited to partner with @BrandName! You can get 20% off your first order with my code CREATOR20 at checkout." Pay special attention to posts that are explicitly labeled as a #ad or #sponsored, as these are required to have the code.

Don't Forget Video Descriptions

On platforms like YouTube and TikTok, the description box is gold. For YouTubers, the description section right below the video is the hub for all important information. You'll find detailed product lists, links, and, of course, any affiliate codes mentioned in the video. Similarly, TikTok creators often stack their codes and links in their longer video captions or comments.

Go on the Hunt: Smart Search Techniques

What if you don't follow a specific influencer but want to find a code for a particular brand? It's time to put on your detective hat and use the platform's search features to your advantage.

Master Hashtag Diving on Instagram &, TikTok

Brands often ask their partners to use specific hashtags as part of a campaign. By searching for these hashtags, you can uncover posts from dozens of creators who are all promoting the same brand. Tailor your search for the best results.

Start with basic patterns and get more specific:

• #[brandname]code (e.g., #glossiercode)
• #[brandname]discount (e.g., #athleticgreensdiscount)
• #[brandname]partner (e.g., #nikepartner)
• #[brandname]ambassador (e.g., #lululemonambassador)

When you get the search results, be sure to filter by the “Recent” tab. This is vital. It shows you the newest posts first, dramatically increasing your chances of finding a code that hasn't expired.

Leverage Keyword Prowess on X (Twitter), YouTube, and Facebook

Social media search bars are more powerful than most people think. Use simple, direct phrases to find posts that mention discounts. Go to the search bar on X, Facebook, or YouTube and type in phrases like:

• "Brand Name" discount code
• discount code for "Product Name"
• "Brand Name" ambassador code
• "Brand Name" my code is

Using quotes around the brand or product name tells the platform to search for that exact phrase, which helps weed out irrelevant results. Just like with hashtags, filter by the most recent posts to find ones that are still active.

Work Backwards From the Brand's Page

Another clever trick is to start at the source. Navigate to the brand’s official social media page and see which creators they're working with. Check their tagged photos tab on Instagram. This is where you’ll see content they've been tagged in, and it's often full of posts from influencers who are part of their network.

Take a look at who the brand is following or resharing. Brands often highlight their partner creators on their own feed or in their Stories. Once you identify a few of these creators, visit their profiles and use the methods from the first section to find their specific code.

Thinking Outside the App: Non-Social Strategies

Sometimes the best deals aren't found by scrolling through a feed. Broadening your search can uncover codes that you might otherwise miss.

The Power of a Smart Google Search

Never underestimate a well-phrased Google search. Go beyond just typing "[Brand] discount code." Instead, try more specific queries:

• "[influencer name]" "[brand name]" code
• "[brand name]" promo code blog YYYY (using the current year)
• site:instagram.com "brand name" "my code is"

The site: operator is particularly powerful, as it lets you search for keywords just within a specific website. This is a great way to find references to codes on platforms without leaving Google.

Subscribe to Influencer Newsletters

Many creators, especially in the long-form content space like blogging and YouTube, have email newsletters. This is often where they share their most exclusive deals with their most dedicated followers. If you have a few creators you absolutely love, signing up for their newsletter can get you first access to new partnerships and limited-time offers.

Check Deal-Focused Blogs and Forums

You're not the only one hunting for deals. There are entire communities and websites dedicated to finding and sharing them. A quick search for things like "Best [Brand] Promo Codes" or "Active [Category] Discount Codes" can lead you to blog posts that round up the best deals from multiple influencers. Reddit is another fantastic resource. Look for subreddits related to the product category (like r/SkincareAddiction for beauty) or even dedicated to the brand itself. Users in these communities are constantly sharing new influencer codes they find.

What to Do When a Code Doesn't Work

You found a code, typed it in at checkout, and... nothing. It's a common problem with a few likely culprits.

• It's expired. Most influencer campaigns run for a limited time. If the post is more than a few months old, the code may no longer be active.
• It's for new customers only. Many brands structure their influencer partnerships to acquire new customers, so the code might not work if you've purchased from them before.
• It's region-specific. The code may only be valid in a certain country or geographic area.
• There's a typo. Double-check for capitalization issues, like "JANE10" vs "jane10". Sometimes swapping an "O" for a "0" can also be the issue.

If a code fails, your best bet is to go back to your search and look for a more recent post from either the same influencer or a different one. The newest code is almost always the one that works.

Final Thoughts

Finding an influencer discount code isn't about getting lucky, it's about having a strategy. By knowing exactly where to look on social profiles, mastering a few smart search techniques, and thinking beyond the feed, you can pretty consistently get a great deal on the products you want to buy. Keep these tactics in mind, and you'll become a pro at turning influencer marketing into real-world savings.

For the brands, agencies, and social media managers on the other side of this process, planning and organizing influencer campaigns is a huge job. At Postbase, we built our platform to bring an end to the chaos of managing social media. Our visual calendar helps you plan out entire influencer rollouts and content schedules across all major platforms, giving you a clear view of who is posting when. From scheduling all your supporting content to tracking campaign engagement from one unified inbox, our goal is to give you a simple, modern tool that makes social media management feel calm and under control.