How to Find Facebook Pixel ID

Let's be honest, finding your Facebook Pixel ID can feel like you're hunting for a secret code while the timer is ticking. You know you need it to connect your ads to services like Shopify, WordPress, or Google Tag Manager, but Meta's vast dashboard can be a maze. This guide cuts through the noise and shows you exactly where to find your Pixel ID quickly, along with a few other methods just in case.

What Exactly IS a Facebook Pixel ID?

Think of the Facebook Pixel (now called the Meta Pixel) as your analytics team working on your website 24/7. It's a snippet of code that observes what visitors do - like viewing a product, adding an item to their cart, or making a purchase. The Pixel ID is simply the unique, 15 to 16-digit serial number for that specific code snippet.

Why does drilling down to this one number matter so much? It's all about communication. When a platform like Shopify asks for your Pixel ID, they are essentially asking, "Which tracking code do you want me to use?" Providing that number connects your website's data stream directly to your Meta Ads account.

Pixel ID vs. Pixel Base Code: What's the Difference?

It’s easy to get these two terms mixed up, but the distinction is simple:

• The Pixel Base Code is the entire block of JavaScript you copy and paste into your website's header. It's the engine.
• The Pixel ID is just the unique serial number inside that code. It’s the license plate.

For most platform integrations, you only need the ID - the "license plate" - not the entire engine.

How to Find Your Facebook Pixel ID: The Quickest Method

The fastest way to grab your ID is by going straight to the source: Meta Events Manager. If you have an existing pixel, this method will take you less than 60 seconds.

Inside Meta Events Manager

1. Navigate to Meta Events Manager. You can get there by going to business.facebook.com/events_manager. You'll need to be logged into the Facebook account associated with your Business Manager.
2. Select the Correct Business Account. Look at the top-left dropdown menu. If you manage multiple businesses or client accounts, this is the most common place people get stuck. Make sure you've selected the Business Account that owns the pixel you're looking for.
3. Go to "Data Sources." On the left-hand sidebar, you should see an icon that looks like a green dot inside a square or cylinder. This is your "Data Sources" section. Click it. Here, you'll see a list of any pixels, datasets, or other data sources connected to your business.
4. Find Your Pixel ID. Your pixel will be listed by the name you gave it during setup (e.g., "MyBrand's Website Pixel"). Right underneath the name, you’ll see the label “ID” followed by a string of numbers. That is your Facebook Pixel ID.
5. Copy the ID. You can simply click the number itself - Meta's interface will usually copy it to your clipboard automatically. Now you have a clean copy ready to paste wherever you need it.

And that's it! In most cases, this is all you need to do. But since we all know Meta likes to change its layout, let's cover a few backup plans.

Don't See It? Alternative Ways to Find Your Pixel ID

If you're lost in a different part of the dashboard or just want another way to verify the information, these methods will also get you to the right place.

Method 1: Checking Your Business Settings

The Business Settings dashboard is the central control panel for everything in your Meta Business Suite, and it’s a reliable spot to find your pixel’s information.

1. Go to your Business Settings.
2. On the left-hand navigation menu, look for the "Data Sources" section and click on "Pixels."
3. Select the pixel you need from the list in the middle column. Its details will load on the right.
4. The Pixel ID is displayed prominently at the top, right below the pixel’s name.

Method 2: Looking Inside the Pixel's Base Code

This approach is a bit more technical but extremely useful if you need to find the ID from the code itself. Perhaps a developer sent you the code, or you just have it saved in a file. The ID is always hiding in the same spot.

Here’s a generic example of the Meta Pixel base code:

<,!-- Meta Pixel Code -->,
<,script>,
!function(f,b,e,v,n,t,s)
{if(f.fbq)return,n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)},
if(!f._fbq)f._fbq=n,n.push=n,n.loaded=!0,n.version='2.0',
n.queue=[],t=b.createElement(e),t.async=!0,
t.src=v,s=b.getElementsByTagName(e)[0],
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js'),
fbq('init', '123456789012345'),
fbq('pageview'),
<,/script>,
<,noscript>,<,img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=123456789012345&,ev=PageView&,noscript=1"
/>,<,/noscript>,
<,!-- End Meta Pixel Code -->,


Your Pixel ID is the long number located in two places:

• In the line fbq('init', '123456789012345'),
• In the <,noscript>, section, within the URL: tr?id=123456789012345

Just find that number, copy it, and you're good to go.

Method 3: Finding the ID on Your Live Website

What if you don't have access to the Business Manager, but you know for sure the pixel is already installed on your website? You can find the ID directly from your site's source code or by using a simple browser extension.

Using "View Page Source"

1. Open a new browser tab and go to your website.
2. Right-click anywhere on the page and select "View Page Source." This will open a new tab filled with your site’s HTML and code.
3. Don't be overwhelmed by the code! Just press Ctrl + F (on Windows) or Cmd + F (on Mac) to open the find/search bar.
4. In the search bar, type fbq('init') and press Enter.
5. Your browser will highlight that line of code. The number inside the parentheses is your Pixel ID.

The Easy Way: Using Meta Pixel Helper

The even simpler method is to use the Meta Pixel Helper, a free Chrome extension from Meta. Once installed, it adds a small icon to your browser's toolbar.

1. Install the extension and navigate to your website.
2. Click the Pixel Helper icon in your toolbar. A small dropdown will appear.
3. The dropdown will show you every Meta Pixel it found on that page, along with the Pixel ID for each one, right at the top of the window.

Common Sticking Points & How to Fix Them

Sometimes, things still don't go as planned. Here are answers to a few common frustrations.

"I can't find my pixel at all!"

This is almost always due to one of two things:

• You're in the wrong Business Account. As mentioned earlier, double-check that you've selected the correct business entity from the main dropdown in Events Manager or Business Settings.
• A pixel has not been created yet. If you're certain you're in the right account but see an empty list, you may not have created a pixel yet. In Events Manager, look for a green "Connect Data Sources" button to start the setup process.

"I see multiple pixels. Which one is the right one?"

It's easy to accidentally create extra pixels, especially when first learning the platform. To find the correct one:

• Check the names. Hopefully, they were named logically (e.g., "Main Website Pixel" vs. "Test Pixel").
• Look for recent activity. In the Events Manager data sources list, each pixel will have a "Last received" status. The pixel that has received activity "Today" or "Within the last hour" is likely the one installed on your active site.
• Use the "Test Events" tool. Inside Events Manager, go to the "Test Events" tab, enter your website URL, and open the page. The tool will show you which pixel is firing in real-time as you navigate your site. This is the most definitive way to confirm you have the right one.

"The interface you're describing looks different from what I see."

You're not imagining things. Meta updates its user interface constantly. While the button colors and menus might shift, the core terms and navigation paths generally remain the same. Look for keywords like "Events Manager," "Data Sources," "Business Settings," and "Pixels." The concepts are the same even if the design isn’t.

Final Thoughts

Finding your Facebook Pixel ID is a small but critical step in building a successful digital marketing strategy. Once you know where to look in the Meta Events Manager, you can quickly grab what you need and get back to analyzing performance, optimizing your campaigns, and growing your brand.

Once your ads and tracking are set, the focus shifts back to creating amazing social media content. We know how draining it can be to manage accounts across multiple platforms, especially with the demand for video formats like Reels, TikToks, and Shorts. That's why we created Postbase. We built a modern, reliable hub for you to plan, schedule, and analyze all your social content without the steep learning curves or frustrating bugs found in older tools.