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Ever spent hours editing the perfect Instagram Reel, only to have its audio muted for a copyright violation minutes after posting? We’ve all been there. This guide gets straight to how you can find and use copyright-free music on Instagram, so your content gets the engagement it deserves without the risk of takedowns. We’ll cover everything from using Instagram’s built-in library (for both personal and business accounts) to sourcing unique tracks from outside the app.
You can’t just grab any popular song from Spotify and drop it into your video editor. Using licensed music without permission is copyright infringement, and Instagram's automated systems are designed to detect it instantly. Violating these rules can lead to a few serious headaches for creators and brands:
Simply put, understanding how to source music properly isn’t just about following rules, it's about protecting the time and effort you pour into creating your amazing content.
The safest and most straightforward way to add music to your Reels and Stories is by using the library provided directly within the Instagram app. This music is licensed for use on the platform, meaning you won’t get hit with a copyright claim. Here’s a quick walkthrough on how to find and use it.
Have you ever searched for a super popular, trending song in the audio library only to find… nothing? You’re not alone. This is the single biggest point of confusion for brands and creators, and the reason comes down to your account type.
If you're wondering how to get popular audio on a business account, the next two sections break down your best options.
One of the most common workarounds for businesses struggling with the limited music library is to switch their profile from a Business Account to a Creator Account. Creator Accounts are designed for public figures, influencers, and artists, but many small businesses find they serve their needs perfectly well.
Note: This switch is usually seamless, but it's a good idea to double-check that third-party apps connected to your Instagram still work as expected. Most modern scheduling and management tools are fully compatible with Creator accounts.
If switching to a Creator account isn’t an option for your brand, or if you prefer to stay on a Business profile, you can still find good music - you just have to know where to look.
The library available to Business Accounts is officially called the Meta Sound Collection. While it doesn't have pop songs, it contains thousands of high-quality tracks that are 100% cleared for commercial use. Treat it like a stock music library.
For brands and creators who want complete control over their brand sound or need music for videos edited outside of the Instagram app, royalty-free music libraries are the perfect solution. "Royalty-free" doesn't necessarily mean "free of charge." It means you pay for a license once (either through a subscription or a single-track fee) and can use the music in your projects without paying ongoing royalties per view or play.
Navigating music copyright on Instagram boils down to knowing your options. You can use Instagram's own diverse audio library by choosing a Creator account for broader access, stick with the commercially-safe Meta Sound Collection on a Business account, or source unique audio from external royalty-free platforms for a distinct brand sound. Whatever path you choose, being mindful of licensing isn't a restriction - it’s just another part of building a professional and sustainable presence online.
Planning your content is half the battle, and finding the right audio is a big part of that. At Postbase, we built our tool for how creators actually make content today, especially short-form video. Since we support video natively for Reels and TikToks, you can upload videos with pre-edited royalty-free music and schedule everything ahead of time from one beautiful, consolidated calendar. This takes the chaos out of managing multiple accounts so you can spend less time juggling apps and more time creating standout content. You can try our visual scheduler for free at Postbase and see how much simpler your workflow can get.
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