How to Find Collaborative Articles on LinkedIn

Finding the right LinkedIn collaborative article to contribute to can feel like searching in the dark, but it’s one of the most effective ways to boost your visibility and establish authority on the platform. This guide will show you exactly where to look and how to position yourself as an expert so you can start shaping industry conversations.

What Exactly Are LinkedIn Collaborative Articles?

Before we jump into finding them, let’s quickly clarify what we’re talking about. Collaborative articles are a unique content format on LinkedIn. They aren’t written by a single person but are instead started by LinkedIn with an AI-powered conversation starter. Think of them as professionally moderated Q&,A threads based on specific skills.

Here’s the basic flow:

• LinkedIn publishes a prompt, usually a question, related to a specific professional skill (e.g., "What are the most effective ways to build a community around a brand?").
• LinkedIn then invites a select group of professionals with that skill listed on their profile to contribute their insights.
• These expert contributions are featured in the article, and other members of the community can react to them by marking them as "helpful."

The goal is to bring together diverse perspectives from proven experts to create a rich, valuable resource. For you as a contributor, this is a massive opportunity. Consistently providing high-quality insights can earn you a "Community Top Voice" badge on your profile, a powerful signal of your expertise in a given skill area.

Now, let's get into the practical steps for finding these opportunities.

Method 1: Go Straight to the Source - The "My Communities" Hub

The most direct way to find collaborative articles relevant to you is through a dedicated section on LinkedIn. It used to be called "Community conversations," and now you might see it labeled as "My communities," but its function is the same. It's a personalized feed of articles that match the skills on your profile.

How to Find It:

1. Navigate to Your LinkedIn Homepage: Start on your main feed.
2. Check the Left-Hand Sidebar: Look on the navigation menu on the left side of your screen. You should see a section called "My communities." If it's not immediately visible, you might need to click "Show more" to expand the list.
3. Open the Hub: Clicking this link takes you to a feed filled exclusively with collaborative articles. The articles suggested here are algorithmically chosen for you based on the skills you’ve added to your profile.

This is your primary hunting ground. Since it’s tailored to you, the articles here are the ones LinkedIn already thinks you're qualified to answer. Spending time here regularly is the lowest-hanging fruit for finding contribution opportunities.

Pro Tip: If this section isn't showing up for you, it might mean your profile needs more information. We'll cover how to optimize your profile later in this article.

Method 2: Use Strategic Search and Filtering

The personalized communities hub is great, but it's not exhaustive. Sometimes you want to find articles on topics that are tangential to your core skills or new areas you're expanding into. This is where LinkedIn's search bar becomes your best friend.

Step-by-Step Search Strategy:

1. Start with a Broad Keyword: Go to the search bar at the very top of LinkedIn and type in a skill or topic you're interested in, like "Product Management" or "Brand Strategy."
2. Filter Your Results: On the search results page, you’ll see several filter buttons below the search bar (e.g., "People," "Posts," "Companies"). Click on "Posts."
3. Scan for the Format: Now, scroll through the results. You're looking for posts that have the distinct look of a collaborative article. They usually feature a large-font question as the title and show profile icons of several contributors below it. They are often shared by "LinkedIn News" or high-profile editors.

Advanced Search Queries:

To narrow your search even further, you can try using more specific search phrases. I suggest that you play around with queries to help surface articles where people are already talking about contributions:

"collaborative article" AND "your keyword"

Example: "collaborative article" AND "creator economy"

"contribute your perspective" AND "your keyword"

Example: "contribute your perspective" AND "B2B marketing"

This search method is more hands-on but gives you greater control to find articles on virtually any topic, even if it's not prominently listed as a skill on your profile.

Method 3: Follow Key People and Pages for Timely Updates

Another smart way to stay informed about new collaborative articles is to follow the sources that publish and promote them. Instead of waiting for the opportunities to find you, you can get them delivered right to your feed.

Who to Follow:

• LinkedIn News Pages: These are the official accounts managed by LinkedIn's editorial team, and they are the primary source for collaborative articles. There's a main LinkedIn News page, as well as regional and industry-specific ones like LinkedIn Marketing, LinkedIn for Small Business, etc. Find and follow the ones most relevant to your expertise.
• LinkedIn Editors: Follow individual editors at LinkedIn who cover your industry. They often share and promote the best articles in their specialty.
• Community Top Voices in Your Niche: Identify the experts in your field who have already earned the "Community Top Voice" badge. You can find them by looking at contributors to existing articles. Follow them. When they contribute to a new article, their activity will often appear in your feed, giving you a perfect opportunity to jump into the same conversation.

This method turns your feed from a passive consumption tool into an active opportunity radar. By curating who you follow, you bring the most relevant articles directly to you without having to search for them.

How to Optimize Your Profile to Get Invited

Finding articles is half the battle. The other half is making sure LinkedIn's algorithm sees you as a go-to expert who should be invited to contribute in the first place.

Your profile is your resume for the algorithm. Here’s how to tune it up:

1. Your Skills Section is Everything

This is the most critical factor. The AI that sends out invitations directly references the skills listed in the "Skills" section of your profile.

• Be specific and comprehensive. Don't just list "Marketing." Add "Content Strategy," "Social Media Marketing," "SEO," "Email Marketing," and "Brand Management." The more relevant skills you have, the more opportunities you'll be considered for.
• Aim for at least five core skills. Prioritize the ones that accurately reflect your deepest expertise.
• Get endorsements. Skills backed by endorsements from your connections carry more weight. Don't be shy about asking colleagues to endorse your top skills.

2. Turn On Creator Mode

Activating Creator Mode is like raising a flag that tells LinkedIn you're serious about creating content and sharing your expertise.

When you turn it on, you're prompted to add topics (hashtags) that you talk about. These act as another signal to the algorithm about your key interest areas. Align these topics with the skills you want to be recognized for.

3. Craft an Expert-Focused Headline and About Section

Your headline and summary should scream "expert." Use keywords that align with your skills. For example, instead of "Marketing Manager at ABC Corp," try something like "Marketing Manager | Specializing in B2B SaaS Content Strategy &, Demand Generation." Your About section should elaborate on these areas, telling the story of your experience and knowledge.

Best Practices for Your Contributions

Once you've found the perfect article, the quality of your contribution matters more than anything. A flimsy, generic comment won't get you far.

• Add a New Perspective. Read the other contributions first. Avoid just repeating what someone else has already said. Can you offer a contrarian view? A real-world example? A helpful statistic? Your goal is to add unique value.
• Keep It Clear and Concise. These are not blog posts. Think of your contribution as a highly insightful, focused paragraph. Use simple language and get straight to the point. Bullet points can be great for readability.
• Tell a Quick Story or Share an Anecdote. A brief personal story that illustrates your point is far more memorable than a generic statement. For example, "In a campaign I ran for a client last quarter, we found that..." is powerful.
• Engage with Others. Use the "helpful" react on other people's insightful comments. It's a small gesture that shows you're an active participant in the community conversation, not just shouting into the void.

Final Thoughts

Finding and contributing to collaborative articles on LinkedIn is a simple but powerful strategy for building your professional brand. By knowing where to look in the "My communities" hub, using smart search tactics, and optimizing your profile to attract invitations, you can consistently place your expertise in front of the right audience.

We know that brand authority comes from consistent, high-value contributions and scheduled content. It can be a challenge coordinating it all, which is why we built Postbase. Our visual calendar and streamlined scheduler make it easy to plan and publish your own articles, videos, and posts across all your platforms, so you can manage your content strategy seamlessly while you focus on sharing your expertise in places like collaborative articles.