How to Feature a Post on Facebook

Want one specific post to get more eyeballs on your Facebook Page or in your Group? Highlighting your most important message, best-performing content, or a timely offer is a smart move that keeps key information front and center. This guide walks you through exactly how to feature a post on Facebook using pinning and announcements, and provides some simple strategies for keeping your best content in the spotlight.

What Does "Featuring" a Post on Facebook Really Mean?

First things first: Facebook doesn't have a single button labeled "Feature Post." Instead, it offers a couple of different tools that accomplish the same goal: giving a specific post a 'promotion' to a more prominent position. Your strategy determines which tool is the right one for the job.

For a Facebook Page, featuring a post almost always means pinning it. A pinned post "sticks" to the top of your Page's feed, making it the very first thing visitors see when they land on your profile. It’s like the welcome mat for your page, giving you complete control over your audience’s first impression.

In a Facebook Group, you have a similar option called announcements, which can also be pinned. When you mark a post as an announcement, it gets special treatment: it’s grouped in a dedicated "Announcements" section at the top of the group, and you can pin it so it stays visible. You can even pin multiple announcements, creating a library of essential information for group members.

Understanding these two mechanisms is the starting point. Next, let’s get into the step-by-step for making it happen.

How to Pin a Post to the Top of Your Facebook Page

Pinning a post to your Facebook Page is an incredibly simple but powerful move. It’s perfect for welcoming new visitors, sharing promotions, announcing events, or highlighting a piece of content that perfectly captures your brand's voice. A pinned post remains at the top of your feed until you either unpin it or pin a different post in its place (you can only have one pinned post at a time).

Here’s how to do it in three quick steps:

Step 1: Navigate to the Post You Want to Pin

Go to your brand’s Facebook Page and scroll through your feed to find the published post you want to highlight. This can be a new post you just created or an older post that’s still relevant or performed exceptionally well. The only real requirement is that the post must be published by you, on your own Page's timeline.

Step 2: Open the Post Options Menu

In the top-right corner of the post box, you'll see three small dots (...). This is the menu icon for post options. Click on it to reveal a dropdown list of actions you can take for that specific post, such as editing the post, changing the date, or adjusting who can comment.

Step 3: Select "Pin to Top of Page"

In the dropdown menu, you'll find the option labeled "Pin to top of Page" or just "Pin to Page". Click it. The page will refresh, and your chosen post will now appear at the top of your feed, marked with a small thumbtack icon and the word "Pinned post." That’s it! Your post is now featured for every new visitor to see.

To unpin it, simply click the three dots on the pinned post again and select "Unpin from top of Page."

What Should You Pin on Your Facebook Page?

Not sure what to feature? Here are some smart ideas:

• A Welcome Video: Introduce your brand, your mission, and what people can expect from your Page.
• A Current Promotion or Sale: If you have an offer running, pinning it ensures nobody misses out.
• An Important Update: A change in business hours, a new policy, or company news.
• Your Most Engaging Content: A post that sparked a ton of conversation or shares. Pinning it shows new visitors the kind of vibrant community you’re building.
• An Upcoming Event: Pin the registration link, date, and time for a webinar, live show, or in-person event.

How to Feature a Post in a Facebook Group

Featuring content in a Facebook Group is just as important, but the mechanics are a bit different. As a Group admin or moderator, you can turn any post into an "announcement." Announcements are automatically collected into a dedicated section at the top of the group, and you can also pin them to make them even more visible.

Unlike Pages, you can have up to 50 announcements pinned at once, though for practical purposes keeping it to a few key posts is best for user experience. This is ideal for things like group rules, recurring event information, welcome threads, or member introductions.

Step 1: Find or Create the Post

First, find the post you want to feature within your group's feed. This can be a post made by you or even a valuable post made by another member that you want to highlight for the entire community.

Step 2: Open the Post Menu

Just like on a Page, click the three-dot menu (...) in the top-right corner of the post you want to feature.

Step 3: Mark it as an Announcement

From the dropdown menu, select "Mark as announcement." Once clicked, the post will get a megaphone icon, and it will be sent to the "Announcements" tab at the top of the group. Members will also receive a notification that a new announcement has been made, giving it an immediate visibility boost.

Step 4 (Optional): Pin the Announcement

After you've marked a post as an announcement, you have the option to pin it. Go to the Announcements section, click the three-dot menu on the announcement post again, and this time you'll see an option to "Pin to top." Pinned announcements will stay right at the top of the main group feed, just under the group description. This is the best way to make sure essential information is always visible.

This tiered system - announcements and pinned announcements - gives you a lot of flexibility for managing important information in your community without spamming the main feed.

Beyond the Pin: Smarter Ways to Spotlight Your Best Content

Okay, you've mastered the mechanics of pinning and announcements. But that’s just the start. Truly "featuring" your content is less about a single action and more about a strategic mindset. If a post is good enough to pin, it’s probably good enough to work harder for you in other ways, too.

1. First, Find Your Winners

You can't feature your best content if you don’t know what it is. Before you decide what to spotlight, take a moment to look at your existing posts. Check Facebook’s native analytics or your social media dashboard to see which pieces of content have earned the most engagement. Look for:

• High Reach &, Impressions: This shows what the algorithm is already pushing out.
• Lots of Comments: Posts that start conversations are gold.
• Tons of Shares: Content that people choose to share with their own networks is a strong indicator of value and relevance.
• High Link Clicks: If your goal is traffic, find the posts that actually drove people to your website.

Once you’ve identified a few top-performing posts, you have your candidates - content that has already proven it resonates with your audience.

2. Share Your Star Post to Your Story

A simple yet highly effective way to give a post a second life is to share it to your Facebook Story. Stories reach a different segment of your audience - the highly engaged followers who tap through daily updates. Sharing a feed post to your Story is a low-effort way to grab fresh attention.

When you share it, add a poll, a quiz sticker, or a simple "Tap here!" overlay pointing to the original post. This interactive layer pulls people in and encourages them to visit the post, reigniting the engagement there.

3. Give It New Life Through Repurposing

One great post can be the seed for a whole garden of new content. Instead of just letting a successful post fade into the archives, break it down and rebuild it in new formats. This strategy maximizes the value of the idea and helps you reach a wider audience who might prefer different types of media.

Here are a few ideas:

• Did a text post with a powerful tip do well? Turn that tip into a visually appealing graphic using a tool like Canva and post it a few weeks later.
• Did a long video get lots of views? Cut out the best 30-second highlight and post it as a Reel. Pull out a powerful quote and create a text-based image post.
• Did a carousel post with 5 tips get a lot of saves? Film a short video where you explain each tip one-by-one.

Repurposing isn't about being lazy, it's about being smart. You're taking a proven concept and giving it more opportunities to succeed.

4. Put a Small Budget Behind It

Boosting a post can feel like a mixed bag, but there’s a smart way to approach it. Instead of blindly boosting whatever you just published, find a post that has already performed exceptionally well organically. That post has demonstrated a connection with your existing audience.

Putting a small ad budget (even $10 or $20) behind it helps you push that proven content out to people who don’t yet follow you but share similar interests (a "lookalike" audience). You’re not just paying for reach, you’re paying to amplify content that is already a proven winner. This almost always yields a better return on your ad spend and helps you attract new, relevant followers.

Final Thoughts

Making your content stand out on Facebook is all about being intentional. Pinning a post is a fantastic start, but true visibility comes from understanding what resonates with your audience and finding creative ways to give that content a second, third, and fourth life. Think of featuring not as a single button, but as a commitment to getting the most out of your best ideas.

Knowing which posts are your top performers is the first step, and that’s where a solid analytics dashboard is a game-changer. With Postbase, we built our analytics to be incredibly clean and straightforward, so you can instantly see what is hitting the mark without getting lost in data. From there, you can use our visual content calendar to easily plan, reschedule, and repurpose those winning posts across all of your platforms to get the most mileage out of your best creative work.