How to Export TikTok Comments to Excel

Pulling comments from one of your viral TikTok videos can give you a goldmine of audience insights, content ideas, and customer feedback. This guide walks you through exactly how to export TikTok comments to an Excel or CSV file. We'll cover everything from the slow manual way to the fast automated methods, and even what to do with the data once you have it.

Why Bother Exporting Your TikTok Comments?

You've hit the goldmine: a video is taking off, and the comments are rolling in. While manually scrolling through them is one option, exporting them to a spreadsheet unlocks a whole new level of analysis. For brands, creators, and social media managers, your comment section is a direct line to your audience's brain. Here's what you can do with a clean export.

Conduct Real-World Sentiment Analysis

Ever wonder how people really feel about your product, your content, or your brand? Your comment section has the unfiltered answers. By exporting comments into Excel, you can quickly sort, filter, and search for keywords. Look for terms like "love," "amazing," and "best" to see what resonates. At the same time, finding words like "confusing," "broken," or "disappointed" helps you pinpoint pain points you need to address immediately.

Find Your Biggest Brand Advocates

Who are your superfans? The people who show up for every video and always have something positive to say? When you export comments, you can easily sort the data by username to see who posts most frequently. These are your VIPs. Consider reaching out to them for collaborations, rewarding them with discounts, or simply shouting them out to build even stronger community loyalty.

Discover Hidden Content Ideas and FAQs

Your next viral video idea is probably hiding in your comments. By analyzing exported data, you can spot recurring questions or topics of discussion. Are multiple people asking how to use a certain feature of your product? That's a perfect idea for a tutorial video. Is a particular joke from one video getting a lot of mentions? That could be a running gag you bring back in future content. Stop guessing what to create and start letting your audience tell you what they want.

Effortlessly Pick Giveaway and Contest Winners

Running a "comment to win" contest is one of the best ways to spike engagement on TikTok. But if your video gets thousands of comments, manually scrolling to pick a winner is a nightmare. With an exported list of comments in Excel, you can assign each comment a number and use a simple formula to pick a random winner in seconds. It's fair, transparent, and saves you a massive amount of time.

How to Export TikTok Comments to Excel or CSV

Getting your comments into a usable format can be done in a few different ways, depending on how many comments you have and how much time you want to spend. Let's walk through the main methods, from the most basic to the most effective.

Method 1: The Manual 'Copy and Paste' Method (Not Recommended)

This is the most straightforward but also the most tedious approach. It's only really practical if a video has fewer than 50 or so comments.

Here's how it works:

1. Open TikTok in your web browser on a desktop computer. Don't try this on your phone - it's nearly impossible.
2. Navigate to the specific video you want to analyze.
3. Start scrolling down through the comments. Keep scrolling until all the comments you want to copy have loaded on the page.
4. Carefully click and drag your mouse to highlight the comment text and usernames.
5. Press Ctrl+C (or Cmd+C on a Mac) to copy the text.
6. Open a new Excel or Google Sheets spreadsheet and paste the data into a column.

The Downside: This method is incredibly slow and messy. The formatting will be a disaster, and you'll get a lot of junk data like "reply" buttons and timestamps mixed in. For any video with significant engagement, this isn't a viable option.

Method 2: Use Your TikTok Data Request (The Official Way)

TikTok offers an official way to download an archive of your entire account data, which includes your comments. While secure and official, it's not designed for the specific task of analyzing one video's comments, so it comes with its own set of challenges.

Here's how to request your data:

• Step 1: Open the TikTok app and go to your profile. Tap the three lines in the top right corner to open Settings and privacy.
• Step 2: Go to "Account," then select "Download your data."
• Step 3: Choose the "JSON" file format. It's often easier to convert this format into a CSV or Excel file later. Then, tap "Request data."
• Step 4: Wait. This process is not instant. It can take a few days for TikTok to prepare your file. You'll receive a notification when it's ready to download from the same "Download your data" tab.

The Downside: This is a bulk download of everything - all your videos, likes, follower information, and all your comments on other people's videos. Your data will come in a confusing JSON format inside a ZIP file. You'll need to sift through it to find the comment data and it won't be organized by video, making it very difficult to analyze comments for a single post.

Method 3: Third-Party Automation Tools (The Best Option)

For anyone serious about analyzing their comments, a third-party tool is the only way to go. These services, often called "scrapers" or "export tools," are designed specifically for this purpose. They can pull thousands of comments from any public TikTok video in minutes and deliver a clean, perfectly formatted CSV or Excel file.

While various tools are out there, they generally follow a similar process:

1. Find a reputable TikTok comment export tool. Look for one with good reviews that prioritizes security. Phantombuster is a popular option in the automation space that offers this capability.
2. Sign up and connect your TikTok account, if required. Some tools may not require a login.
3. Paste the URL of the TikTok video from which you want to export comments.
4. Configure your export. You may be able to choose how many comments you want to pull and what data points to include (username, comment text, date, like count, reply count, etc.).
5. Run the tool and download your CSV file when it's finished.

The Benefits: This method is fast, scalable, and accurate. You get clean data ready for analysis without any of the manual work or the clutter of an official data dump. This is the professional standard for social media marketers and data analysts.

You Have the Data - Now What? Simple Excel Tricks for Analysis

Getting the data is just the first step. The real value comes from what you do with it. Before you start, open your CSV file in Excel or Google Sheets. Here are a few simple ways to start finding insights right away.

1. Pick a Random Giveaway Winner

Ready to pick that contest winner? It's simple. First, add a column to the left of your comments and number each row chronologically (1, 2, 3...). Let's say you have 1,500 comments, so your numbers go from 1 to 1500.

In any empty cell, type this formula:

=RANDBETWEEN(1, 1500)

Replace "1500" with the total number of comments you have. Press Enter, and Excel will give you a random number. Just find the corresponding row, and you've got your winner!

2. Spot Common Questions and Feedback

Want to turn your comments into an FAQ list? Use the "Find" feature (Ctrl+F or Cmd+F) to search for common question markers. Search for "?" to see every question asked. You can also search for keywords like "how," "why," "where," or "when" to quickly group related questions together and create content that directly answers what your audience is asking for.

3. Do Quick Sentiment Analysis

To get a quick vibe-check of your comment section, use the `COUNTIF` function. For example, to find all the comments that mention "love," click on an empty cell and type:

=COUNTIF(B:B, "*love*")

This formula searches column B (or whichever column your comments are in) for any cells containing the word "love." The asterisks `*` act as wildcards, so it will count "love," "lovely," and "loving." Do the same for positive words like "great" or "helpful," and negative words like "bad" or "confused," to get a quick snapshot of overall audience feeling.

4. Identify Your Most Active Superfans

To find the people who are commenting most often, just sort your spreadsheet by the username column. This will group all comments from the same person together. A quick scroll will show you who is consistently engaging with your content. These are the people you want to build relationships with.

Final Thoughts

Exporting your TikTok comments to Excel turns a chaotic stream of feedback into an organized dataset full of valuable insights. Whether you're running a massive giveaway, trying to understand customer sentiment, or finding your next content idea, pulling your comments into a spreadsheet is a game-changer for any serious creator or brand.

While this kind of deep-dive analysis gives you a powerful strategic overview, the day-to-day work of community building happens in the replies. We know how overwhelming it can be to jump between apps to respond to comments and DMs from all your different platforms. That's why we built Postbase with a unified social inbox - so you can manage all your conversations from TikTok, Instagram, and more in one calm, organized space. It's the perfect way to act on the insights you discover.