How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Nothing beats the excitement of launching a new Facebook Page, but that thrill can quickly fade when you're staring at a follower count of zero. The quickest way to get things moving is by tapping into the network you already have: your friends. This guide will walk you through exactly how to enable and use Facebook’s “Invite Friends” feature to build your initial audience and kickstart your Page’s growth.
You might think that inviting friends and family is a small step, but it’s one of the most effective ways to get your new Page off the ground. Your initial followers are not just numbers, they’re the foundation for everything that comes next. Here’s why that first push is so important:
Facebook has updated its Pages to the “New Pages Experience,” which functions much like a personal profile. The process for inviting friends is straightforward, but it requires you to be “acting as” your Page. Here’s how to do it on both desktop and mobile.
If you're managing your page from a laptop or desktop, the process takes just a few clicks. The key is to make sure you've switched from your personal profile to your Page's profile first.
Pro Tip: Facebook limits the number of invites you can send per day (typically around 1,000) to prevent spam. If you use "Select All," you may need to come back the next day to invite more people from your list.
Inviting friends on your phone is just as simple. Again, the most important step is ensuring you're managing as your Page.
Every now and then, something doesn't work as expected. If the "Invite Friends" option seems to be missing or isn’t functioning, don't worry. It’s usually due to one of these common reasons.
Simply hitting "Select All" is a start, but a thoughtful approach will yield much better results. Inviting friends isn't just about getting vanity numbers, it's about building an engaged foundation. Here’s how to do it right.
It's tempting to blast an invite to everyone on your friends list, but it’s not always the best move. Instead, be selective. Scroll through your list and pick people who you genuinely believe would be interested in your Page's topic. A smaller audience of 100 people who actively engage with your content is far more valuable to the Facebook algorithm than 1,000 followers who ignore your posts. High engagement from a small, relevant audience tells Facebook that your content is good, helping it reach new people organically.
An invitation can sometimes feel impersonal. To add a human touch, consider sending a brief, friendly message via Messenger to a few key people you’d really love to have as followers. You don’t need to do this for everyone, but for close friends or professional contacts whose support would mean a lot, it makes a huge difference.
Here’s a simple template: “Hey [Name]! Hope you're doing great. I just started a new Page for [explain the purpose in a few words] and sent you an official invite. No pressure at all, but I’d be thrilled to have your support if it seems like your kind of thing!”
This is a big one. Nobody wants to land on an empty page. Before you send out a single invitation, make sure you have at least 3-5 high-quality posts already published. This gives potential followers a clear idea of what to expect from your Page and what kind of value you’ll be providing. Your posts should showcase your brand's voice, style, and topic, giving people a reason to hit that "Like" button.
Your invitations will be sent out as notifications, which can sometimes get lost. To make sure people see it, create a public post on your personal Facebook profile announcing your new Page. Don't just drop a link, tell a story. Explain why you started the Page, who it's for, and what you're excited to share. This creates context and allows your friends to rally behind your new project willingly.
Inviting your friends is the single most effective way to breathe life into a new Facebook Page. It provides the initial social proof and engagement needed to get the algorithm on your side and build momentum. It’s the perfect first step to turning an empty page into a thriving community.
Of course, once you get that initial momentum, the real work begins - planning and publishing consistent content to keep your new audience engaged. As social media managers ourselves, we know how quickly that can become overwhelming. That's why we built Postbase. We designed it to be the simple, modern social media tool we always wanted, with a clean visual calendar for planning and a unified inbox to manage all your comments in one place. It helps you keep that momentum going in a focused way, without wrestling with outdated, clunky tools built for a different era of social media.
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