How to Embed an Instagram Post on Wix

Displaying your best Instagram content on your Wix website is a brilliant way to supercharge your brand's visual identity, build social proof, and drive traffic directly to your profile. This guide walks you through everything you need to know, covering how to embed a single, high-impact post and how to add a dynamic, full-page Instagram feed to your site. Let's get your amazing social content working for you right on your website.

Why Bother Embedding Instagram on Your Wix Site?

Before we get into the "how," it’s important to understand the "why." Integrating your Instagram content with your Wix site isn't just about making your pages look pretty, it's a strategic move with real benefits for your brand and audience.

• Boosts Social Proof Instantly: When visitors see a feed brimming with beautiful photos, positive comments, and growing likes, it serves as immediate social proof. It shows that you have an active, engaged community around your brand. Showcasing user-generated content (UGC) by embedding posts where customers are loving your product is one of the most powerful forms of modern-day testimonials.
• Keeps Your Website Content Fresh: A static website can quickly feel outdated. An embedded Instagram feed is a source of ever-changing content that refreshes automatically. Every time you post on Instagram, your website gets a mini-update, signaling to visitors (and search engines) that your site is active and current.
• Increases Your Instagram Followers: Your website is a hub for high-intent visitors - they’re already interested in what you offer. By embedding your Instagram feed with a clear "Follow Us" button, you create a direct pipeline to convert those engaged website visitors into loyal social media followers. It's a frictionless way to grow your community.
• Enhances Visual Storytelling: Your Instagram grid is a core part of your brand's visual story. Why keep that story confined to a mobile app? Bringing your carefully curated aesthetic directly into your website reinforces your brand identity, creates a cohesive experience, and lets you tell a richer story than static web copy ever could.
• Saves You Time and Effort: Instead of manually uploading the same images to both your website's gallery and your Instagram, embedding your feed does the work for you. You post once on social media, and your website is populated with that beautiful new content automatically. It’s an efficient workflow that lets you focus on creating great content rather than managing multiple platforms.

Method 1: The Quick and Easy Way – Embedding a Single Post

Sometimes you don't need a full gallery. You just want to highlight one specific, stellar Instagram post. Maybe it’s a major product announcement, a glowing customer review, or a viral Reel you're particularly proud of. Embedding a single post is the perfect way to draw attention to it on a relevant blog post, product page, or your homepage. The process is incredibly simple and takes less than two minutes.

Step 1: Grab the Embed Code from Instagram

First, you need to get the unique HTML code for the specific post you want to feature. It's important to do this on a desktop browser, as the mobile app doesn’t provide the embed option.

1. Navigate to www.instagram.com on your computer and find the post you want to embed.
2. Click on the post to open it in its own view.
3. In the top-right corner of the post, you'll see three dots (...). Click on them to open a menu.
4. From the menu, select Embed.
5. A small window will appear, showing you a preview of the embedded post and its code. You'll see a small checkbox that says, "Include caption." If you want the caption to appear below the image on your site, leave it checked. If you only want the visual, uncheck it.
6. Finally, click the Copy Embed Code button. The code is now copied to your clipboard, ready to be pasted into Wix.

Step 2: Add the Code to Your Wix Site

With the code copied, it’s time to hop over to your Wix Editor and place it exactly where you want it on your site.

1. Open the Wix Editor for the site you're working on.
2. On the left-hand side menu, click the + (Add) icon.
3. Navigate down to the Embed Code section.
4. From the options, select Embed HTML. This will add a grey box to your page labelled 'HTML'.
5. Drag this HTML box to the exact position on the page where you want your Instagram post to appear. You can place it within a text block, next to a product description, or as a standalone feature.
6. Click on the HTML box to select it, and a small menu will appear above it. Click the Enter Code button.
7. A new window pops up. Paste the embed code you copied from Instagram into the text box that says "Add your code here (HTTPS only)".
8. Click the blue Update button.
9. You'll now see your Instagram post appear inside the box on your page. Use the drag handles on the corners and sides of the HTML box to resize it until the post fits perfectly without any weird cutoffs or extra white space.
10. Click Publish in the top-right corner of the Wix Editor to make your changes live. Go check out the new page and admire your perfectly embedded post!

Method 2: Going Bigger – Using the Wix App Market for a Full Feed

Embedding a single post is great, but creating a dynamic, scrollable gallery of your recent Instagram posts offers a much more immersive experience. It can transform a footer into a point of interest or turn a blank page into a vibrant social hub. The easiest way to do this is by using one of the apps available in the Wix App Market.

Step 1: Add the Instagram Feed App to Your Site

Wix makes this effortless with its own native, free-to-use application designed specifically for showcasing your feed.

1. While in the Wix Editor, look for the icon that looks like three stacked squares on the left-hand menu. This is the App Market.
2. Once you open the App Market, use the search bar at the top and type in "Instagram Feed."
3. The first result will likely be the app simply called "Instagram Feed" made by Wix. It's well-reviewed and fully integrated. Click it.
4. Click the Add to Site button. The app will be automatically installed, and a default feed will appear on whichever page you are currently editing. Don't worry, you can move it later.

Step 2: Connect Your Account and Customize Your Feed

Now that the feed is on your page, you can customize almost everything about it to make it match your brand’s style and serve your strategic goals.

1. Double-click the Instagram feed app on your page to open its Settings panel.
2. First things first, you'll need to connect your Instagram account. A prompt will guide you to log in to Facebook (since a professional Instagram account is tied to a Facebook Page) and grant the necessary permissions for Wix to access your posts.
3. Once connected, you can configure your feed. In the Display tab, you can choose whose content to show. You can display hashtags (perfect for showcasing UGC from a campaign or event), your own profile's posts, or even posts you've been tagged in. Sticking with "My account's posts" (@your_handle) is the most common choice.
4. Next, head to the Layout tab. This is where the magic happens. You can choose from a classic Grid, a sleek Slider (perfect for a compact banner on your homepage), or a more dynamic Collage. You can completely control the layout by adjusting the number of rows and columns, as well as the spacing between images.
5. In the Design tab, you’ll find all the styling options. You can change the overlay color when someone hovers on a photo, adjust the text fonts and colors to match your brand style guide, and customize the look of the "Follow" button. The goal is to make the feed feel like a natural part of your site, not a disconnected widget.
6. Finally, explore the Settings tab. Here, you can decide what happens when a user clicks on a post. You can have it open in a pop-up on your website or direct them straight to the post on Instagram. Opening it in a pop-up keeps them on your site longer, while linking directly to Instagram is better if your primary goal is driving profile traffic.

Pro-Tips for Making Your Embedded Instagram Posts Shine

Getting the feed or post on your site is just the first step. To really make it effective, keep these best practices in mind.

• Curate with Purpose: Your website is your professional storefront. Not every casual Instagram story or meme belongs there. Use a feed to showcase your best visual work or your most valuable UGC. When embedding single posts, be highly selective. Choose posts that reinforce a product benefit, celebrate a customer, or share an important brand message.
• Always Check the Mobile View: Over half of all web traffic comes from mobile devices. Before publishing, always use the mobile phone icon at the top of the Wix Editor to switch to the mobile view. Make sure your embedded posts or feeds look great, are easy to read, and don't slow down the page loading. You may need to resize or rearrange elements specifically for the mobile layout.
• Don't Sacrifice Site Speed: While an embedded feed is powerful, loading dozens of high-resolution images can impact your site's performance. Place your feed thoughtfully - in the footer or on a dedicated "Community" page is often better than having a massive one at the top of your homepage. If you embed a single post, place it lower on the page so essential content can load first.
• Include a Call to Action: Don't assume visitors will instinctively follow you. Add a simple text headline above your feed like, "Get Inspired - Follow Us @YourBrand" or place a button nearby that links directly to your Instagram profile. Guide your visitors toward the action you want them to take.

Final Thoughts

Integrating your Instagram content with your Wix site is a straightforward and highly effective way to create a more dynamic, visually compelling, and trustworthy online presence. Whether you opt for embedding a single post to highlight a key message or a full feed to show off your brand's vibrant community, you're building a valuable bridge between your social media and your website.

As builders of a social media management platform, we understand that having beautiful, high-performing content worth embedding is the most important part of the equation. We built Postbase to make that process easier. Our visual calendar helps you plan out a stunning grid, our scheduler makes posting Reels and other modern content formats simple, and our analytics help you identify which posts resonate most - so your feed always looks impressive enough to feature on your website's front page.