How to Embed an Instagram Post on Blogger

Bringing your standout Instagram content over to your Blogger site is a brilliant way to make your blog posts more dynamic and engaging. This guide will show you exactly how to embed any public Instagram post - from a single photo to a multi-image carousel or a video Reel - directly into your blog. We'll cover the simple, official method and offer some practical tips for making sure your embedded content looks perfect every time.

Why Embed Instagram Posts on Your Blogger Site?

Cross-promoting content is a smart move for any creator, marketer, or brand builder. By embedding an Instagram post, you’re not just pasting a static image, you're creating a powerful bridge between your blog and your social media presence. There are a few standout reasons why this small effort yields big rewards.

1. It Boosts Engagement and Social Proof

An embedded Instagram post is live and interactive. Visitors can like the post, read the most recent comments, and even add their own right from your Blogger article. This interaction turns a passive reader into an active participant. More importantly, it provides instant social proof. A post with hundreds of likes and comments signals that your content is valuable and that your community is active, building trust with new readers much faster than a simple screenshot ever could.

2. It Creates a Richer, More Visual Experience

Let's be honest: dense blocks of text can be intimidating. Instagram is a visual-first platform, and bringing that aesthetic to your blog is an easy win. Embedding photos, carousels, or Reels can break up long sections of writing, illustrate a point more effectively, or simply make your blog look more modern and polished. Whether you're a food blogger showcasing a finished recipe, a travel writer sharing a stunning location, or a business featuring a customer testimonial, embedded posts add a layer of dynamic visual storytelling that captures attention.

3. It Drives New Followers to Your Instagram Profile

Every single embedded post acts like a direct, highly-visual call-to-action. When a reader sees your content and clicks on your username at the top of the embed, they are taken directly to your Instagram profile. This is one of the most organic ways to convert your blog readers into Instagram followers. They’ve already seen and liked your content on the blog, so they're already warmed up to your brand and more likely to hit that "Follow" button once they land on your profile.

4. It Keeps Your Blog Content Effortlessly Up-to-Date

Unlike a screenshot, an embedded post is a live window into your Instagram feed. If you ever go back and edit the caption on the original Instagram post to add more info or correct a typo, that change will automatically reflect on your blog. This ensures consistency across your platforms and saves you the trouble of updating the same content in multiple places. It's a simple way to keep your blog posts feeling fresh and current.

How to Embed an Instagram Post on Blogger: The Official Method

Getting your Instagram post onto your Blogger site is surprisingly simple. You don’t need any special tools or technical expertise. The key is to grab the official embed code provided by Instagram and place it in the right spot in your Blogger post editor. Just follow these steps.

Step 1: Find the Instagram Post You Want to Embed

First things first, you need to be using a desktop web browser, like Chrome, Firefox, or Safari. The embedding feature isn't available in the Instagram mobile app. Open a new tab and go to Instagram.com. Log in if you aren't already, and navigate to the specific post - whether it's an image, a carousel, or a Reel - that you want to feature on your blog.

Step 2: Get the Embed Code

Once you're looking at the post, find the three little dots (...) in the top-right corner of the post pane. Click them to open a menu of options.

From the menu that appears, select the "Embed" option. This will open a small pop-up window containing the code snippet you need.

You'll notice a checkbox labeled "Include caption." If you leave this checked, the post's full caption will appear below the image on your blog. Unchecking it will hide the caption, showing just the visual content. For most cases, leaving the caption included provides more context for a blog reader.

Step 3: Copy the Embed Code

With the embed window still open, simply click the "Copy Embed Code" button. The entire block of code is now copied to your clipboard, ready to be pasted into Blogger.

Step 4: Navigate to Your Blogger Post Editor

Head over to your Blogger dashboard in another browser tab. You can either open the draft of a post you're currently writing or create a brand new one by clicking "New post."

Step 5: Switch to HTML View

This is the most important step in the whole process. By default, the Blogger editor opens in "Compose view," which is a what-you-see-is-what-you-get (WYSIWYG) editor. To properly paste the code, you need to switch to the code editor.

Look for the pencil icon or the angle brackets symbol (<,/>,) located in the upper-left corner of the editor toolbar. Click on it and select "HTML view." The view will change from your formatted post to the raw HTML code that builds it.

Step 6: Paste the Code and Publish

Now that you're in HTML view, scroll to the exact spot where you want your Instagram post to appear. A good practice is to create a new, empty line (by hitting Enter a couple of times) to create a clear space. Paste the embed code you copied from Instagram (Ctrl+V or Cmd+V) directly into that space.

Once the code is in place, you can switch back to "Compose view." Don't be alarmed if you don't see the full Instagram post. You'll likely see a yellow placeholder or an empty box, which is completely normal. This is just how Blogger represents the embedded script in the editor.

To see the real thing, click the "Preview" button. Your actual, interactive Instagram post should appear perfectly. If it looks good, you're ready to hit "Publish" or "Update"! That's it - you're done.

A Quick Note on Embedding Reels and Videos

Worried the process is different for video content? It isn't! The exact same steps work for public Instagram Reels and standard video posts. Just follow the guide above, and your video embed will work perfectly, with a fully functional play button for your blog visitors to use.

Making Your Embedded Posts Look Great (And Fixing Common Issues)

Most of the time, the embed process works without a hitch. But if you run into trouble or want to tweak the appearance, these tips should help.

Adjusting the Size and Alignment

Modern Instagram embed codes are designed to be responsive, meaning they automatically adapt to the screen size of the viewer, whether it's a wide desktop monitor or a slim mobile phone. Because of this, you generally don't need to mess with dimensions.

However, if you want to center the post in your content area, you can wrap the embed code in a simple HTML container. In your Blogger post's HTML view, find your Instagram embed code and add this tag before it and after it:

<,div style=",display: flex, justify-content: center,",>,
<,!-- PASTE YOUR INSTAGRAM EMBED CODE HERE -->,
<,/div>,

This simple trick will horizontally center the Instagram post within the section of your blog where it's placed.

What If the "Embed" Option Is Missing?

If you click the three dots on an Instagram post and don't see an "Embed" option, there are two common reasons:

• The Account is Private: You can only embed posts from public Instagram accounts. Private posts are restricted to approved followers and can't be shared publicly.
• Embedding is Disabled: Instagram users have the option in their settings to prevent others from embedding their posts. If the account owner has turned this feature off, the embed option won't be available.

In either case, the only solution is to choose a different, public post to feature.

My Embedded Post Just Shows a Text Link, Not the Visual

This happens 99% of the time for one reason: you accidentally pasted the code into Blogger's "Compose view" instead of "HTML view." The Compose view thinks the code is just plain text and breaks its functionality. To fix this, simply delete the broken text, switch to "HTML view," find the correct spot, and paste the code again.

Are There Other Ways to Embed a Post? (A Word of Caution)

You may come across third-party tools, plugins, or widgets that promise to display your entire Instagram feed on your Blogger sidebar or within a post. While these might seem tempting for showcasing a lot of content at once, they often come with downsides.

• Site Speed: External scripts from these widgets can significantly slow down your blog's loading time, which harms the user experience and can negatively impact your SEO.
• Security Risks: Adding code from an unverified third-party service to your site can create security vulnerabilities.
• Reliability: If the third-party service goes down, has a bug, or loses API access to Instagram, your embedded feed will break. The official single-post embed method, on the other hand, comes directly from Instagram and is far more reliable.

For highlighting specific posts within an article, the official per-post embed method is always the fastest, safest, and most stable way to go.

Final Thoughts

Embedding your Instagram content on Blogger is a fantastic strategy for making your articles more visual, increasing engagement, and funneling your blog traffic into new Instagram followers. By simply copying the official embed code and pasting it into your post's HTML view, you can seamlessly connect your two platforms and get more mileage out of the amazing content you're already creating.

Speaking of keeping your content organized, we know how much work goes into creating great Instagram posts in the first place. That's why we built Postbase with a simple visual calendar to help you plan and schedule all your social content - including the videos and Reels that really grab attention - without the headache. By managing your publishing workflow in one place, you can spend less time juggling tasks and more time creating content worth sharing on both your blog and your social channels.