How to Embed a Facebook Reel

Looking for a fast and effective way to make your website more engaging? Embedding a Facebook Reel is one of the easiest ways to inject dynamic video content directly into your blog posts or web pages. This guide will walk you through exactly how to embed your Reels, why it's a brilliant move for your marketing, and how to make them look great once they're live.

Why You Should Embed Facebook Reels on Your Website

Before we get to the how-to, it's worth understanding why this is such a powerful tactic. Embedding your Facebook Reels is more than just decorating your website, it's a strategic move that seamlessly connects your social media efforts with your primary web presence. It transforms a static webpage into an interactive experience.

1. Boost Website Engagement and Dwell Time

Video is incredible at capturing and holding attention. When a visitor presses play on an embedded Reel, they stay on your page longer. This increased "dwell time" is a positive signal to search engines like Google, indicating that your page provides valuable content. Longer visits can contribute to better search rankings over time, and more importantly, it gives visitors more time to connect with your brand message.

2. Create a Seamless Funnel to Your Facebook Page

Every embedded Reel is a direct gateway back to your Facebook profile. When a user sees a cool product demo, a funny behind-the-scenes clip, or a glowing customer testimonial, they can click through to your Facebook page with a single tap. This is one of the lowest-friction ways to turn website visitors into social media followers, growing your community without paid ads or complicated pop-ups.

3. Showcase Your Brand Personality and Authenticity

Reels are typically less formal and more authentic than highly-produced brand videos. They're raw, creative, and human. Embedding this content on your website - perhaps on a company 'About Us' page or within a blog post - shows off your brand's personality. It proves that there are real people behind the logo, building trust and a stronger connection with your audience in a way that formal corporate content often can't.

4. Squeeze More Value Out of Your Content

You worked hard to create that Reel. You brainstormed the idea, shot the footage, edited it, and wrote the perfect caption. Why let it live only on Facebook? Embedding it on your website gives your content a second life and puts it in front of a new audience - your website visitors. It's the ultimate form of content repurposing, maximizing your return on the time and effort you already invested.

How to Find and Embed a Facebook Reel: A Step-by-Step Guide

The good news is that Facebook makes this process quite simple. All you need is the Reel's embed code. The most direct way to get this code is by using a desktop web browser.

Embedding a Reel from a Desktop Browser

Follow these steps to grab the HTML code you'll need to add the Reel to your website.

1. Find the Reel on Facebook: Open Facebook in your desktop browser and navigate to the Reel you want to embed. This can be one of your own Reels or any public Reel made by another creator.
2. Open the 'More' Menu: Click on the three horizontal dots (...) located in the top-right corner of the Reel player. This will open a dropdown menu with several options.
3. Select 'Embed': In the dropdown menu, you should see an option labeled "Embed." It's usually accompanied by code-style brackets: <, / >,. Click on it. Note: If you don't see the "Embed" option, it means the Reel's creator has disabled embedding for their video or the Reel is not public. You can only embed public Reels.
4. Customize the Embed (Optional): A new window will pop up showing a preview of the embedded Reel and the code itself. Here, you'll see a checkbox that says "Include full post." It is typically checked by default. We strongly recommend leaving it checked. When activated, it includes the Reel's caption, hashtags, like count, and comments - all powerful forms of social proof that add context and credibility. Unchecking it will only show the video itself, which can feel a bit out of place.
5. Copy the Code: Click the blue "Copy Code" button. This will copy the entire HTML snippet to your clipboard. The code will look something like this: <,iframe src="https://www.facebook.com/plugins/video.php?height=476&,href=https%3A%2F%2Fwww.facebook.com%2Freels%2F1234567890&,show_text=true&,width=267&,t=0" width="267" height="476" style="border:none,overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay, clipboard-write, encrypted-media, picture-in-picture, web-share" allowFullScreen="true">,<,/iframe>,
6. Paste the Code into Your Website: Now, go to the backend of your website. Open the page, blog post, or sidebar widget where you want the Reel to appear. You'll need to paste this code into an HTML block or code editor.
   • For WordPress: Use the "Custom HTML" block in the Gutenberg editor and paste the code directly inside.
   • For Shopify: On a page or product description, click the "Show HTML" button (usually looks like <, >,) in the editor toolbar and paste the code where you want it.
   • For Squarespace or Wix: Use their respective "Code Block" or "HTML Embed" elements to paste the snippet.

Once you save and publish the page, the Facebook Reel will appear, fully playable and interactive.

Can You Get the Embed Code Directly from the Facebook App?

This is an incredibly common question, and a source of much confusion. As of now, you cannot get the embed code directly from the Facebook mobile app. The "Embed" option simply isn't available in the mobile interface.

However, there's a simple workaround if you find a Reel on your phone that you want to use:

1. On the Reel inside the Facebook app, tap the Share icon.
2. From the share options, select Copy Link.
3. Send that link to yourself - via email, messaging app, or Airdrop - so you can open it on your desktop computer.
4. Once you open the link in your desktop browser, you'll see the Reel and can follow the desktop steps listed above to get the embed code.

It's an extra step, but it reliably gets the job done when you're on the go.

Best Practices for Embedding Reels on Your Website

Just dropping a Reel anywhere on your site will work, but a little strategic thinking can dramatically increase its impact. Here are a few tips to make your embedded Reels even more effective.

Choose a Contextual Placement

Don't just embed a Reel for the sake of it. Place it where it adds the most value and makes the most sense. For example:

• Product Pages: Embed a Reel that shows your product in action. A quick demo is far more convincing than a static photo.
• 'About Us' Page: Share a behind-the-scenes Reel that showcases your team culture or founder story. It adds a human touch.
• Blog Posts: If you write a post about an event, embed a highlight Reel from that event. If you explain a process, embed a Reel that visually demonstrates it.
• Testimonial Pages: A video testimonial from a happy customer embedded on a sales page is social proof gold.

Don't Overdo It (Watch Your Page Speed)

While dynamic content is great, embedding too many videos on a single page can potentially slow down its load time. Each embedded Reel has to make a request to Facebook's servers to load. A good rule of thumb is to use one or two strategically placed Reels on a page rather than ten. Use them as powerful accent pieces, not as the entire foundation of the page's content.

Check How it Looks on Mobile

The code Facebook provides is responsive, meaning it will automatically adjust to fit different screen sizes. However, it's always a smart idea to double-check. Pull up your webpage on your phone and see how the embedded Reel looks and functions. The vertical aspect ratio of Reels is naturally mobile-friendly, so they often look even better on a phone, but it never hurts to confirm the layout is clean and user-friendly.

Add a Surrounding Call-to-Action (CTA)

Guide your website visitors toward the next step. Don't assume they'll automatically click through to your Facebook profile. Add a simple line of text above or below the embedded Reel like:

"Love this tip? Follow us on Facebook for more daily content just like it!"

This simple prompt bridges the gap and clearly tells the user what you want them to do next, increasing the chance they'll become a new follower.

Prioritize Your Own Content (But Credit Others)

The main goal of embedding Reels is to build your brand and funnel traffic to your social profiles. Always prioritize embedding your own fantastic content. However, there's also a powerful case for embedding user-generated content (UGC) - Reels created by your loyal customers showing off your products. If you do this, make sure to give clear and prominent credit to the original creator right next to the embedded video. It's great for community-building and shows you appreciate your fans.

Final Thoughts

Embedding Facebook Reels is a straightforward yet incredibly effective technique to make your website more interactive, drive traffic to your social media, and get more mileage out of the video content you work hard to produce. By following these steps, you can bridge the gap between your social strategy and your website, creating a more cohesive and engaging brand experience for your audience.

Of course, a consistent content strategy is what fuels this entire process. To keep our own social media feeds full of fresh Reels, TikToks, and Shorts without the chaos, we built Postbase. We designed it with a visual content calendar that finally makes planning and scheduling short-form video feel simple and intuitive. For anyone serious about making video a core part of their strategy, having a tool that was built for the job from day one makes all the difference.