How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Transforming your video into something that stops the scroll on TikTok starts with getting the format right. Before you can worry about trends, sounds, or hashtags, your video needs to look native to the platform. This guide breaks down exactly how to edit your videos to fit on TikTok, covering the essential technical specs, must-know editing techniques, and the right tools for the job.
Before you even open an editing app, you need to know the rules of the road. Getting these fundamentals right means your content will look professional and be perfectly optimized for the "For You" Page.
The single most important technical detail for a TikTok video is its aspect ratio. TikTok is a vertical-first platform, designed to be held on a phone. The ideal aspect ratio is 9:16, which translates to a resolution of 1080x1920 pixels.
Why does this matter so much? A 9:16 video fills the entire screen on a smartphone, creating an immersive experience for the viewer. If you upload a horizontal video (16:9), the kind you see on YouTube or your TV, TikTok will display it with ugly black bars above and below. This not only looks unprofessional but also instantly signals to a user that the content wasn't made for them or this platform, making them much more likely to scroll past.
While TikTok allows uploads of up to 10 minutes, that doesn't mean you should use all that time. The TikTok algorithm heavily favors a video's completion rate - the percentage of viewers who watch it all the way through.
Shorter videos are much easier to finish. Let that sink in. A viewer is far more likely to rewatch a compelling 8-second video than to finish a rambling 3-minute one.
Think about these guidelines:
The goal isn't to make the longest video possible, it's to make a video so engaging that people can't help but finish it.
This is the easy part. TikTok supports .MP4 and .MOV file formats, which are the standard outputs for most cameras and editing software. The max file size is generous enough for most people: up to 287.6 MB for iOS users and 72 MB for Android users. Unless you are trying to upload a long 4K video file straight from a high-end camera, you will most likely never run into this limit.
Once you’ve got the technical specs down, the real work begins. Successful TikTok videos are edited with a specific style that caters to short attention spans and an algorithm that rewards engagement.
You don't have time for a gentle introduction. A viewer decides whether to keep watching or swipe away in the first one to three seconds. This is your "hook," and it’s arguably the most important part of your video.
A strong hook can be:
Look at your video and ask yourself: Are the first three seconds boring? If so, cut them. Start directly in the action.
TikTok is a fast-paced environment. Long, lingering shots feel slow and often cause viewers to lose interest. The solution is to use quick cuts to keep the energy up.
A huge percentage of users watch TikTok with the sound off. If your video relies on someone talking to make sense, you will lose a major part of your audience unless you add text.
On-screen text and captions serve multiple purposes:
Heads Up on Safe Zones: Don't place important text where it will be covered by the TikTok interface. Avoid the very bottom of the screen (where the caption lives), the right-hand side (where the like, comment, and share buttons are), and the top edge. The safest area is the center part of the screen.
You don't need expensive software to create great TikTok videos. Many of the top creators use a combination of TikTok’s built-in editor and user-friendly mobile apps.
The native TikTok editor is powerful enough for most basic edits and has one unbeatable advantage: it gives you direct access to the full library of trending sounds and effects.
Many creators edit their video's structure in an external app and then upload it to TikTok to add the finishing touches like trending audio and text.
While the native editor is great, it can be a bit clunky for more complex projects. You might choose an external app for:
Let's say you have an awesome horizontal (16:9) video from a camera or a YouTube video you want to repurpose. You have a few great options to make it fit TikTok's 9:16 frame.
This is the most straightforward technique.
This method allows you to show the entire horizontal frame without cropping, and it looks very clean and professional.
Learning how to edit videos to fit on TikTok is about blending the technical setup with creative, fast-paced editing. By mastering the 9:16 aspect ratio, keeping your clips short and punchy, and optimizing for sound-off viewing with on-screen text, you put your content in the best possible position to capture attention and earn its spot on the For You page.
Once you’ve perfected your editing workflow, consistent scheduling becomes the next hurdle. We built Postbase with a video-first approach because we grew tired of legacy social media tools that treat video like an afterthought. You can upload ONE perfectly edited video and visually plan it across TikTok, Instagram Reels, and YouTube Shorts from a single, clean calendar - so your amazing content actually gets published without any of the usual hassle or errors.
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