How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Making your TikTok the perfect length is more than just a technical step - it’s the difference between a viewer scrolling past and them watching, re-watching, and hitting that share button. Whether your raw footage is a bit too long or you need to stretch a short clip to match a trending sound, mastering the art of timing is fundamental to your success on the platform. This guide breaks down exactly how to edit your video length directly in TikTok, from basic trimming to more creative techniques for adjusting the pace and feel of your content.
Before we get into the "how," let's quickly cover the "why." Understanding the impact of video length will help you make better editing choices. A video's length influences two powerful signals that the TikTok algorithm cares about: Watch Time and Completion Rate.
There's no single "perfect" length. It all depends on your story. A video should be as long as it needs to be to get the point across and not a second longer. Your job as a creator is to find that sweet spot, and that's where editing comes in.
The most direct way to change a video's length is by trimming the beginning or end of your clip. This is useful for removing awkward pauses before you start talking or cleaning up the end after you've completed an action.
Here’s the step-by-step process for trimming one or more video clips within the TikTok editor.
Start a new TikTok by either recording your content directly using the red record button or tapping the "Upload" button to choose one or more videos or photos from your device’s camera roll. Once you have your clip(s) selected, tap "Next."
You are now on the main editing screen. You’ll see options for adding sounds, text, stickers, and effects on the right-hand side. To adjust the length, look for the icon that often looks like a pair of scissors or a film strip, labeled with an option like "Adjust clips" or "Edit." Tap this to enter the detailed editing timeline.
In the timeline view, you'll see a visual representation of your clip (or clips). To trim a clip, tap on it. It will become highlighted with thick white or red bars at the beginning and the end.
Play the clip back to make sure you're happy with the start and end points. You can always readjust the bars if you want to make further changes. Once you are satisfied, just tap "Save" in the top corner to exit the timeline editor.
Sometimes you don't want to trim the start or the end, you want to remove a mistake or an unnecessary pause smack in the middle of your clip. You can do this by using the "Split" function. The idea is to break your video into multiple parts, and then delete the part you don’t need. Think of it like using scissors to cut a film strip.
First, enter the "Adjust clips" timeline view as described above. Move the white vertical line (this is called the "playhead") to the exact point where you want to start your cut. This is where the problematic middle section begins.
With the playhead in position, look for an option at the bottom named "Split." Tap it. You have now sliced your original video into two separate clips.
Now, move the playhead to the end of the part you want to remove. Tap "Split" again. You now have three clips: the part you want to keep at the start, the part you want to delete in the middle, and the part you want to keep at the end.
Tap on the middle clip that you want to get rid of. With the clip selected, find and tap the "Delete" button (it often looks like a trash bin). That middle section is now gone, and the first and third clips will automatically connect, creating a seamless jump cut.
This technique is fantastic for condensing tutorials, removing fillers like "um" or "like" from spoken videos, and making your content punchier and faster-paced.
Trimming isn’t the only way to manage a video’s runtime. You can also change the duration by adjusting a clip’s playback speed. This can be used for practical reasons (fitting a long process into a short time frame) or for creative effect.
Slowing down a clip makes it longer. This is perfect for emphasizing a dramatic moment, showing detail in a craft or recipe video, or creating an epic feel.
Keep in mind that videos recorded at a normal frame rate might look choppy when slowed down too much. For best results, use video shot in high frame rate (60fps or higher) if you plan on using slow motion.
Speeding up a clip is an incredible tool for making it shorter. You can condense a five-minute process into a satisfying 10-second sequence. This is super popular for "get ready with me" routines, cooking sped-up montages, painting videos, or cleaning time-lapses.
What if your problem is the opposite? What if your main video clip is too short for the trending sound you want to use? You can extend your total video length by adding other elements.
You can upload photos from your camera roll alongside your videos. Select photos as you would video clips, and they will appear in your timeline. TikTok's Photo Mode is also a powerful choice. Instead of a video, you create a slideshow of images. In this mode, each photo is displayed for a fixed duration, and you can add several photos to meet the length of your sound.
A simple yet effective way to add a few crucial seconds is to create a title card or an outro screen. You can create a simple black or branded colored image in a tool like Canva, save it to your phone, and upload it as the first clip in your timeline. It can stay on screen for 2-3 seconds to introduce your video. Similarly, you can add an image at the end with a call to action, like "Follow for more!"
For a creative touch, you can duplicate a very short, punchy clip and place the copies back-to-back to create a looping or stuttering effect that lines up with a beat in the music. To do this:
Your video length decisions shouldn’t happen in a vacuum - they should be guided by your audio choice. Music and trending sounds are the heartbeat of TikTok. Pay attention to the rhythm and structure of the sound you're using.
Syncing your edits - your cuts, your transitions, your speed changes - to the audio will make your video infinitely more satisfying to watch and greatly increase the chances of a viewer watching it over and over again.
Mastering how to edit video length on TikTok is about more than just making clips shorter or longer - it’s about taking complete control of your storytelling. By using trimming, splitting, speed adjustments, and a bit of creativity, you can control the pace, create suspense, and ultimately build a video that keeps viewers captivated from the first second to the last.
Once you’ve perfected your editing workflow, building a consistent content schedule is the next big challenge. Planning, organizing, and reliably publishing your thoughtfully-edited TikToks can get overwhelming really fast. To help with that, we built Postbase from the ground up for modern social media. Our highly visual content calendar makes it easy to schedule posts in advance, see your entire content strategy at a glance, and trust that your brilliantly timed content will go live exactly when you want it to, every single time.
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