How to Download TikTok Analytics Data

Ready to turn your TikTok metrics into an actual spreadsheet you can analyze, report on, and use to create better content? You're in the right place. This guide walks you through exactly how to download your TikTok analytics data using TikTok's built-in tools, what all that data means, and how to use it to fuel your content strategy.

First Things First: You'll Need a Business Account

Before you can get your hands on any meaningful data, you need to be using a TikTok Business Account. If you're still on a Creator or Personal account, you won't have access to the comprehensive analytics dashboard or the ability to export data. Don't worry, switching is free and only takes a moment.

How to Switch to a TikTok Business Account:

• Open the TikTok app and go to your Profile.
• Tap the three horizontal lines (the hamburger menu) in the top-right corner.
• Select Settings and privacy.
• Tap Account.
• Choose Switch to Business Account and follow the on-screen prompts.

Switching gives you access to the full analytics suite, the commercial music library, and other business-focused tools. Once that's done, you're ready to start digging into your data.

Why Download Your TikTok Analytics Anyway?

Looking at your analytics inside the app is fine for a quick glance, but downloading the raw data unlocks a much deeper level of understanding. Here's why taking the extra step is worth it:

• For In-Depth Trend Analysis: A spreadsheet allows you to sort, filter, and chart your performance over long periods. You can easily spot patterns that aren't obvious inside the app, like how certain video formats or topics perform month-over-month.
• For Client and Team Reporting: If you manage TikTok for clients or need to report to your boss, screenshots don't cut it. A clean, professional-looking report built from raw data shows your impact with hard numbers and lets you craft a narrative around your performance.
• For Cross-Platform Comparisons: Want to see how your TikTok growth stacks up against your Instagram Reels or an upcoming YouTube Shorts strategy? With all your data in spreadsheets, you can standardize metrics and build a unified dashboard to see which platform provides the best ROI for your time.
• For Content Strategy Audits: By exporting your data, you can tag each video with a "content pillar" or topic (e.g., "Tutorial," "Behind the Scenes," "Trend Response"). From there, you can pivot the data to see exactly which content types are driving the most views, saves, and shares.

How to Download TikTok Analytics: The Definitive Step-by-Step Guide

While you can view analytics on mobile, the only way to download your data is through the desktop version of TikTok. The mobile app is great for on-the-go checks, but the real power is at your computer. Here's how to do it.

Step 1: Log In to TikTok on Your Desktop

Head over to tiktok.com on your web browser and log into the TikTok account you want to analyze. Make sure it's the right one if you manage multiple accounts!

Step 2: Navigate to the Analytics Section

Once you're logged in, hover over your profile picture in the top-right corner of the screen. A dropdown menu will appear. Click on View Analytics. This will take you to your main analytics dashboard.

Pro Tip: You might be prompted to turn on analytics if you've never accessed this section before. Just follow the prompt to enable it. Data will start populating from that point forward.

Step 3: Choose Your Date Range

The first thing you'll see is the Overview tab. Near the top-right corner of the dashboard, you'll find a date range filter. TikTok allows you to view data for the last 7 days, 28 days, 60 days, or a custom range (up to 60 days).

Select the time period you want to export data for. For regular reporting, a 28-day or monthly view is usually best.

Step 4: Find and Click the "Export Data" Button

This is the moment you've been waiting for. On the Overview tab of your Analytics dashboard, you'll see a gray button labeled Export data next to the date range selector. When you click it, TikTok will generate and download an Excel (.xlsx) or CSV file containing your video performance data for the selected period.

What Your Exported TikTok Data File Contains

Opening up that spreadsheet for the first time might feel a bit intimidating, but it's simpler than it looks. Your file will contain key performance indicators for every single video published within your selected date range.

Here are the most common and valuable data points you'll find:

• Video Permalink: A direct link to the video.
• Date of Post: The exact date the video was published.
• Views: The total number of views the video received.
• Likes, Comments, Shares: The standard engagement metrics for each post.
• Saves: The number of times users saved your video to their favorites. A strong indicator of valuable, evergreen content.
• Average Watch Time: The average duration people spent watching your video. This is one of the most important metrics for the TikTok algorithm.
• Watched Full Video (%): The percentage of viewers who watched your video from start to finish. Another super important metric for measuring content quality.
• Audience Reached: The unique number of users who saw your video.
• Traffic Sources: This is a goldmine. It breaks down where your views came from:
  • For You Page: Views from TikTok's main discovery feed.
  • Following Feed: Views from your existing followers.
  • Personal Profile: Views from people who visited your profile and tapped on a video.
  • Search: Views from users who found your video via a search query.
  • Sound: Views from users who discovered your video via the sound page.

How to Turn Your Raw Data into Actionable Insights

Having the data is one thing, using it to make smarter decisions is the real goal. Here are a few practical ways to analyze your downloaded TikTok file to improve your content strategy.

Identify Your Winning Content Formats

Sorting your data is the fastest way to find your a-ha moments. Try these methods:

• Sort by Average Watch Time (highest to lowest): The videos at the top tell you what type of content holds your audience's attention the best. Is it your quick-cut tutorials? Your long-form storytelling? Double down on whatever style keeps people watching.
• Sort by Shares or Saves (highest to lowest): Views are great, but shares and saves indicate that your content deeply resonated with someone. These are often educational, aspirational, or highly relatable pieces of content. This helps you identify what your audience finds genuinely valuable, not just entertaining.
• Sort by Traffic Source: For You Page: Which of your videos got the biggest push on the For You page? Analyze what these have in common. Was it a trending sound? A particular editing style? A hook used in the first 3 seconds? This is TikTok telling you what it wants to see more of.

Find Your Best Time to Post (with Real Data)

The "Followers" tab in TikTok analytics gives you a general idea of when your audience is active, but your own data is far more precise. In your spreadsheet, create a new column for "Hour of Post." You can then use the `Date of Post` column to figure out which days and times tend to get the best initial traction. Look for patterns in when your top-performing videos were published. It might not be what the generic guides tell you, it will be specific to your audience.

Optimize for TikTok SEO

Sort your data by the Traffic Source: Search column. The videos that get a lot of views from search are your SEO winners. Go look at those videos with fresh eyes and break down exactly what you did.

• What keywords did you use in the video description or your on-screen text?
• Did you use hashtags that were specific and relevant to a niche topic?
• Did you verbally say key phrases in your video that TikTok could pick up in its auto-captions?

Your search-driven videos give you a clear map for creating content that people are actively looking for on the platform.

Final Thoughts

Diving into your TikTok analytics shifts you from just posting content to building a genuine strategy. By downloading your data from the desktop dashboard, you get unbiased, organized facts about what resonates with your audience - allowing you to create more of what works and waste less time on what doesn't.

Manually downloading this data from TikTok and comparing it across your other social platforms every week can quickly become a time-consuming chore. We know that feeling all too well, which is why we built our analytics dashboard inside of Postbase. We connect directly to your accounts to pull all your performance data into one clean, simple view, so you can track what's hitting the hardest across all platforms and create presentation-ready reports in just a few clicks. It gives you the high-level insights without all the spreadsheet busywork.