How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

That robotic-yet-familiar voice narrating everything from day-in-the-life vlogs to hilarious storytimes is one of the most recognizable sounds on TikTok. Known as Text-to-Speech, this simple feature has become a powerful tool for creators wanting to add personality, clarity, and humor to their content. This guide will walk you through exactly how to use TikTok's Text-to-Speech feature, from the basics of adding the classic voice to advanced tips for making your videos stand out.
Text-to-Speech is an accessibility feature that reads text aloud, turning your captions or on-screen text into a synthesized voiceover. While it was initially designed to help people who are blind or have low vision consume content, it quickly evolved into a creative tool used by millions of creators for several great reasons:
Adding a TTS voiceover to your video is surprisingly simple. Just follow these steps, and you’ll be adding your own narration in minutes.
And that’s it! You’ve successfully added a TTS voiceover. You can repeat this process multiple times throughout a video to narrate different scenes or moments.
TikTok is constantly adding new voices to its TTS library, far beyond the original one that went viral. Using different voices is a great way to match the tone of your video, participate in trends, or simply surprise your audience.
One of the most engaging ways to use TTS is by leveraging official character voices that TikTok licenses. For example, during promotions for new movies, you can often find voices from characters like Ghostface (from Scream) or the superheroes from a new Marvel release. These are perfect for:
TikTok also provides a variety of unique synthetic voices designed to convey specific emotions or styles.
Experimenting with these voices is part of the fun. Try making the same video with two different voices to see how much the tone changes. A simple recipe could be a helpful tutorial with Jessie's voice or a chaotic tale of culinary disaster with Trickster’s.
Now that you know the technical steps, let's get into the strategies that separate basic TTS videos from ones that perform exceptionally well, helping you stand out.
The TTS feature is not designed for reading long paragraphs. Your narration should be an accent to your visual story, not a full-on audiobook. Write short, simple sentences that correspond with the action on screen. This a-la-carte approach to narration keeps the pace quick and holds viewer attention.
Example: Instead of writing "Next, I'm going to grab the eggs and crack them into the bowl with the flour," break it into two TTS clips timed with the visuals: "Grab the eggs." (Shows you picking up eggs). "Crack them into the bowl." (Shows the action).
The TTS AI reads text very literally. This means punctuation drastically affects its pacing and delivery.
You can also "hack" the voice's pronunciation by spelling words phonetically or humorously. Stretching out words like "heyyyyy" or intentionally writing "girllll" makes the robotic voice say them in a funny, human-like way. This little trick is a signature of so much viral social content.
Sometimes, you want the TTS voiceover but don't want the actual text cluttering your screen. There’s an easy fix for this.
The audio will remain for its full length, but the visual text will disappear after a frame, leaving your video clean.
You don't have to choose between TTS and a trending audio. Many viral videos use both. You can add your TTS narration as an introduction or as comments throughout the video, then let a trending song or audio play in the background. Simply go to "Add sound" to pick your audio, then use the "Volume" tool in the editing menu to lower the volume of the sound so that your TTS narration can be clearly heard over it.
Is the Text-to-Speech option missing, or is something just not working? Here are a few common problems and how to fix them.
TikTok’s Text-to-Speech feature is a fantastic tool that’s both functional and creative. It can make your content more accessible, inject personality, provide crystal-clear narration, and open up endless opportunities for humor. By mastering the simple step-by-step process and applying a few pro tips, you can use TTS to create videos that hold attention and feel native to the platform.
Great content takes planning, and folding a trend like TTS into your strategy is only half the battle. Consistently publishing high-impact videos is what truly builds an audience. At Postbase, we designed our platform from the ground up for today's social media - specifically for formats like TikToks, Reels, and Shorts. We built our visual content calendar and publishing workflow to make scheduling easy and reliable, ensuring your amazing videos - TTS included - go live exactly when they should, without the frustrating glitches common in older tools.
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