How to Do a Quiz on Instagram Story

The Instagram Story quiz sticker is one of the easiest ways to get your audience to stop swiping and actually engage with your content. It turns a one-way broadcast into a two-way conversation, making your brand more interactive and memorable. This guide will walk you through exactly how to create your own Story quiz, step-by-step, along with creative ideas and best practices to make your quizzes truly effective.

Why Instagram Story Quizzes are a Game-Changer for Engagement

Before getting into the "how," let's quickly cover the "why." You're not just throwing stickers on a screen for fun, quizzes are a powerful tool for building your brand. They’re effective for a few simple reasons:

• They Encourage Participation: People love to test their knowledge and share their opinions. A quiz is a low-effort way for your followers to interact with you, telling the Instagram algorithm that your content is valuable and worth showing to more people.
• They Provide Audience Insights: What do your followers know about your industry? What are their preferences? Quizzes can give you direct, quantifiable data about your audience, which can inform everything from your next product launch to your future content strategy.
• They Showcase Brand Personality: A witty quiz can show off your brand's humor, while a tough trivia question can establish your authority. It's a fantastic way to humanize your business and make it more relatable.
• They Educate Your Audience: You can teach followers about your products, your company mission, or bust common myths in your industry in a way that feels like a game instead of a lecture.

How to Make a Quiz on Instagram Story: Step-by-Step

Creating a quiz is incredibly simple. Instagram's user-friendly sticker tray makes it accessible to anyone. Here’s a breakdown of the process from start to finish.

Step 1: Get Your Story Started

Open the Instagram app and swipe right or tap the plus icon and select "Story." You can start with a clean slate by taking a new photo or video, or you can upload one from your camera roll. For a cleaner look, you can also use the "Create" mode (Aa icon) to start with a solid color gradient background.

Step 2: Find the Quiz Sticker

Once your background image or video is ready, tap the sticker icon at the top of the screen (it looks like a square with a smiley face). This will open up a tray of interactive stickers. Look for the one that says "Quiz" and tap it.

Step 3: Write Your Question and Answers

Now you’ll see the quiz sticker interface. Here’s what to do:

• Ask your question: Tap where it says "Ask a question..." and type in what you want to ask. Keep it clear and concise!
• Fill in the options: You'll see fields for answers ("Option 1," "Option 2," etc.). You can provide between two and four possible answers. Tap on each one to type in your response.

Step 4: Select the Correct Answer

This is the most important step for the quiz to function correctly. Simply tap on the letter next to the *correct* answer. It will highlight in green, indicating that it's the right choice. Your followers won't see which answer is correct until after they vote.

Step 5: Customize and Place Your Sticker

You’re almost done. Before posting, you can customize the Quiz sticker’s appearance:

• Change the color: Tap the color wheel icon at the top of the screen to cycle through different color palettes for your quiz sticker. Choose one that matches your brand or the background of your Story.
• Resize and position: Use two fingers to pinch and zoom to make the sticker larger or smaller. Drag it anywhere you want on the screen. Try to place it where it won’t cover important parts of your background image.

Step 6: Share and Analyze

Add any other text, GIFs, or stickers you want to complete your Story, then tap "Your Story" to post it. To see the results, simply swipe up on your live Story. You’ll be able to see who voted and which option they chose. You can even see a running tally of total votes for each option. Sharing the results later in a separate Story is a great way to close the loop and thank your followers for participating.

10 Creative Quiz Ideas to Make Your Stories More Engaging

Knowing how to make a quiz is only half the battle. Coming up with questions that get people to stop and tap is where the real fun begins. Here are ten ideas you can adapt for your brand.

1. The "Brand Trivia" Quiz

Test your followers' knowledge about your business. This builds brand loyalty and rewards your most dedicated fans.

• Example for a clothing brand: "What year did we launch our first denim jacket?"
• Example for a coffee shop: "Which country does our flagship espresso blend come from?"

2. The "Myth vs. Fact" Quiz

Establish yourself as an expert by dispelling common misconceptions in your niche. This provides genuine value and builds trust.

• Example for a financial advisor: "Myth or Fact: You need thousands of dollars to start investing."
• Example for a skincare brand: "True or False: Oily skin doesn't need a moisturizer."

3. The "Product Education" Quiz

Subtly teach your audience about your offerings without coming across as salesy.

• Example for a tech company: "Which of these features helps with battery life on our new phone?"
• Example for a home goods store: "Which material is our best-selling towel made from?"

4. The "This or That" Quiz

A simple format that feels more like a preference poll, but the definitive nature of a "correct" answer makes it feel like more of a game.

• Example for a bookstore: "The *ultimate* beach read is: A) Thriller B) Romance"
• Example for a travel agency: "The superior vacation vibe is: A) Mountains B) Beach"

5. The "Behind the Scenes" Quiz

Humanize your brand by asking questions about your team or your office quirks. It helps your audience feel more connected to the people behind the logo.

• Example: "Which team member drinks the most coffee in a day?"
• Example: "What's our office dog's name?"

6. The "Test Your Knowledge" Quiz (Industry Themed)

Move beyond your brand and ask fun trivia questions about your broader industry. This attracts followers interested in your niche, not just your company.

• Example for a real estate agent: "What does 'escrow' actually mean?"
• Example for a music producer: "The 808 drum machine was created by which company?"

7. The "Customer-Sourced" Quiz

Use answers from your own polls or question boxes to create a quiz. It shows you're listening and makes your community feel involved.

• Example: First, use a Question sticker asking "What's your favorite way to use our hot sauce?" Then, create a quiz: "Yesterday you told us your fav ways to use our sauce. What was the #1 answer?"

8. The "Pop Culture Tie-In" Quiz

Connect your brand to what’s happening in the world. This keeps your content timely and relevant.

• Example for a fashion brand: "Which designer created this iconic dress from the Met Gala?"
• Example for a streaming service: "How many episodes were in the latest season of [Popular Show]?"

9. The "Audience Feedback" Quiz

Frame a feedback question like a quiz. You can use it to get insights into future content or product ideas in a fun way.

• Example: "What kind of content do you want to see MORE of? A) Tutorials B) Behind-the-Scenes C) Team Q&,As" (Just pick one as the "correct" answer to start a conversation).

10. The "Two Truths and a Lie" Quiz

Share two true facts and one false one about your brand, product, or team. It's a classic icebreaker for a reason - it’s engaging and revealing.

• Example for a founder's personal brand: "Which is a LIE? A) I used to be a wedding DJ B) I hiked the entire Appalachian Trail C) I'm allergic to cats."

Final Thoughts

Instagram Story quizzes are more than just a sticker, they’re a simple but powerful tool for boosting your engagement, understanding your audience, and showcasing what makes your brand stand out. By mixing up your questions and following these easy steps, you can create interactive content that keeps your followers coming back for more.

As you begin planning more dynamic Instagram Stories with polls, quizzes, and videos, keeping your content schedule organized becomes even more important. At Postbase, we designed our platform from the ground up for modern, visual social media. Our easy-to-use content calendar helps you plan out entire Story sequences and see how they fit with the rest of your content for the week, allowing you to build engaging narratives without getting lost in the chaos.