How to Disconnect Shopify from Facebook

Thinking about disconnecting Shopify from Facebook? You're in the right place. This guide walks you through the exact steps to separate the two platforms cleanly, explains what happens when you do, and covers how to troubleshoot or move forward with a new strategy. We’ll cover everything from removing the sales channel in Shopify to tidying up the connection on Facebook's end.

Why Would You Need to Disconnect Shopify from Facebook?

While the Shopify and Facebook integration is powerful, it's not always a perfect match, and sometimes a fresh start is the best solution. Many business owners disconnect the platforms for a few key reasons, usually boiling down to troubleshooting, strategy shifts, or account changes.

Reason 1: To Troubleshoot a Faulty Connection

This is by far the most common reason. Technology isn't perfect, and sometimes the connection between Shopify and Meta’s extensive suite of tools can get tangled. You might be experiencing issues like:

• Products failing to sync to your Facebook or Instagram catalog.
• Inventory numbers that are incorrect on your social shops.
• The Meta Pixel not firing correctly or sending duplicate events.
• Constant errors within the Facebook & Instagram sales channel in Shopify.
• Ads not linking correctly to products a user has viewed.

Often, the quickest and most effective fix is the classic "turn it off and on again" approach. A complete disconnection followed by a clean reconnection can reset the permissions and data flow, resolving stubborn bugs that seem to have no other solution.

Reason 2: You Need to Change Your Connected Facebook Assets

Business evolves, and your social media setup might need to change with it. You’ll need to disconnect if you find yourself in situations like these:

• Switching Business Managers: If you were previously using a personal ad account and now need to connect your store to a formal Facebook Business Manager.
• Changing Ad Accounts or Pixels: Perhaps you created a new ad account or pixel for a new marketing initiative and need your Shopify store to send its data there instead of the old one.
• Client or Agency Handoff: If you're a marketing agency handing a client's store back to them, you'll need to disconnect your agency's Business Manager and allow them to connect their own.

The integration locks your Shopify store to one specific Business Manager, Ad Account, and Catalog at a time. To change any of these core assets, you must first completely sever the existing connection.

Reason 3: Moving Away from Facebook and Instagram Shops

Shopping directly on social media isn't for every brand. Some merchants discover that their audience prefers browsing on Instagram but ultimately wants to purchase from the main website. Others find that managing an additional sales channel - with its unique customer service demands and potential for sync errors - doesn't deliver a high enough return on investment. If social commerce isn’t a fit, removing the Shop feature simplifies your online presence and focuses all your traffic and conversion efforts on your Shopify store.

Disconnecting allows you to remove the "View Shop" button and product tags, turning your social media presence back into a top-of-funnel tool for brand building and traffic generation rather than a direct sales platform.

What Happens When You Disconnect? Understanding the Impact

Before you hit disconnect, it's important to understand what functionalities will and won't be available afterward. Disconnecting the Facebook & Instagram sales channel affects more than just your shop tab.

Your Facebook and Instagram Shops Disappear

This is the most obvious change. The "Shop" tab on your Facebook Page and Instagram profile will be deactivated. Users will no longer be able to browse your products directly on these platforms. Any product tags you've added to posts, stories, or Reels will become inactive and will no longer link to a product detail page.

Product Syncing Stops Immediately

Shopify will no longer automatically update your Facebook Catalog. This means any new products you add to Shopify won't appear, and any changes to prices, descriptions, or inventory for existing products won't be reflected on Meta’s platforms. Your catalog will be frozen in its current state.

Dynamic Product Ads May Fail

If you're running dynamic ads - like retargeting campaigns that show people the exact products they viewed on your website - these campaigns will stop working correctly. They rely on an active, updated catalog synced from your Shopify store. Without that data feed, your ads have nothing to pull from and will likely generate errors.

The Shopify-Managed Meta Pixel is Removed

The seamless, one-click installation of the Meta Pixel and Conversions API provided by the sales channel will be severed. This means your website will stop sending data like Page Views, Add to Carts, and Purchases to your Facebook Ads Manager. If you plan to continue running ads of any kind (even simple traffic or conversion ads), you will need to manually reinstall the Pixel code into your Shopify theme.

Step-by-Step Guide: How to Disconnect Shopify from Facebook

Ready to make the split? Follow these two main phases carefully to ensure a clean disconnection. First, you'll handle everything inside your Shopify admin, and then you'll tidy up the permissions on the Facebook side.

Part 1: Disconnecting Inside Your Shopify Admin

Start here. You need to tell Shopify to stop talking to Facebook before telling Facebook to stop listening.

1. Navigate to the Sales Channel: From your Shopify admin dashboard, look for "Sales Channels" in the left-hand navigation menu. Find and click on Facebook & Instagram.
2. Access Account Settings: Inside the Facebook & Instagram channel, click on the "Settings" tab at the top of the page. This is where all your connections are managed.
3. Disconnect Individual Features: The integration is made up of several parts. You'll need to disconnect each one. Scroll down and look for sections that manage your data-sharing settings and shopping features.
   • In the Facebook or Instagram Shopping section, find your connected account and click the Disconnect button.
   • In the Facebook Marketing section, do the same. Click Disconnect.
   • In the Your data sharing settings section, you will also see a Disconnect option. Click it.
   Confirm any pop-up windows that ask if you're sure you want to proceed. This process severs the different API permissions bit by bit.
4. Remove the Sales Channel (The Final Step): After disconnecting the individual services, you should fully remove the sales channel itself for a clean slate. Go back to your Shopify settings by clicking "Settings" at the bottom-left of your admin screen. Then, click on "Apps and sales channels."
   • Find Facebook & Instagram in your list of installed channels.
   • Click the Remove button.
   • A pop-up will appear explaining what will happen. Read it, and if you're sure, click Remove again to confirm.

By removing the sales channel entirely, you erase all existing settings and force a fresh, approved re-setup if you decide to reconnect later. This is often the key to resolving tough troubleshooting issues.

Part 2: Tidying Up on the Facebook Side

Even after disconnecting from Shopify, old permissions can linger in your Facebook Business Manager. Removing Shopify as an approved "Business Integration" from Facebook ensures no old data pathways or permissions are left behind.

1. Go to Meta Business Suite: Log in to the Meta Business Suite or Business Manager associated with your shop. You'll need to be an admin to perform these steps. Navigate directly to your Business Settings.
2. Find Business Integrations: In the left-hand menu of your Business Settings, scroll down and look for Integrations. Under that, click on Business extensions (Meta rebranded this in different locations, but it might show up as ‘Connected Apps’ too).
3. Locate and Remove the Shopify Integration: You will see a list of all third-party apps connected to your Business Manager. Find the Shopify extension in the list.
   • Click on Shopify to open its details.
   • In the top right corner of the extension's page, you’ll see a button that says Remove. Click it.
   • A confirmation window will appear, warning you that this will permanently remove the connection. Check the box if necessary and then confirm by clicking Remove.

This final step revokes any access tokens that Shopify had to manage your catalog, run ads, or post on your behalf. It officially severs the link from Facebook's side, completing the disconnection.

So, What's Next? Your Post-Disconnection Plan

Your strategy from here depends on why you disconnected in the first place. Here’s a quick-start plan for each of the most common scenarios.

If You're Reconnecting for Troubleshooting…

Give the systems a moment to catch up. After you’ve completed all the steps above, wait about 15-30 minutes and clear your browser cache. Then, go back to your Shopify admin, add the Facebook & Instagram sales channel again, and walk through the setup process from scratch. This fresh start gives you the best chance of establishing a clean, error-free connection.

If You No Longer Want to Use Social Commerce…

Great! Now you can refocus your social strategy. Instead of pushing for direct sales with product tags, your content can focus on brand storytelling, community building, and driving quality traffic back to your website. Use your social platforms to build an audience that *wants* to visit your Shopify store. Share behind-the-scenes content, user testimonials, and educational posts that build trust and position your brand as the expert.

If You Still Want to Run Ads Without the Shop…

You can absolutely still run powerful conversion and traffic ads without the full shopping integration. The key is to get your Meta Pixel tracking again. Since you removed the automated setup via the sales channel, you’ll need to manually add the Pixel base code to your store’s theme files. You can find instructions for a theme.liquid implementation inside Meta’s Events Manager or many themes provide a Settings field where you can just copy-paste your Meta Pixel ID.

Doing this allows your site to send conversion data back to Ads Manager so you can optimize campaigns and build retargeting audiences, all without having the Shopify sales channel active.

Final Thoughts

Disconnecting Shopify from Facebook is a process that gives you a clean slate, whether you're trying to fix a stubborn technical issue, restructure your business assets, or make a strategic pivot. By carefully following the steps within both Shopify and Facebook’s settings, you can ensure a complete separation and move forward with confidence.

As you simplify your sales channels, you'll want your content management to be just as straightforward. At Postbase, we built our tool because we grew tired of the endless technical headaches that came with older, clunkier platforms. We designed a modern, reliable social media management platform that just works - your accounts stay connected, your posts always publish, and all your planning happens in one visual calendar. It saves you from the other side of digital burnout: wrestling with your marketing tools instead of actually marketing.