Instagram Tips & Strategies

How to Curate an Instagram Feed

By Spencer Lanoue
November 12, 2025

A curated Instagram feed is your brand’s digital handshake - it's the first impression that can turn a casual visitor into a loyal follower. Creating that scroll-stopping, cohesive look isn't just about posting pretty pictures. It's about telling a story with intention. This guide provides a straightforward plan to help you define your aesthetic, plan your content, and build a beautiful, effective Instagram feed from the ground up.

What's Your Vibe? Nail Down Your Brand Identity First

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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