How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Trying to remove a distracting object from the edge of your shot or get your TikTok to focus on the main action? Cropping your video is the perfect solution, allowing you to reframe your content and direct your audience's attention exactly where you want it. This guide covers how to crop your videos using TikTok's built-in editor and when it's better to use an external app for more control.
Cropping isn't just about cutting things out, it's a powerful creative tool that can drastically improve the look and feel of your content. Brands and creators crop their videos for several strategic reasons, all aimed at creating more polished and engaging content. Think of it as composing a photograph - what you choose to leave out is just as important as what you keep in.
The most common reason for cropping is to center the action. Maybe your original recording was a little off-center, or a cool moment happened in the corner of the frame. Cropping lets you zoom in and reposition the video so the most important element becomes the focal point. For a dance video, this could mean focusing on intricate footwork. For a product demo, it means getting a tight shot of the feature you're highlighting. By eliminating visual noise, you guide your viewer’s eyes exactly where they should be.
Sometimes, an otherwise perfect take is ruined by something you didn’t notice while filming. This could be a photobomber in the background, a messy corner of your room, or even another platform's watermark on a video you're repurposing. A quick crop can cleanly remove these distractions without you having to re-shoot the entire clip. This is particularly useful for content creators who need to maintain a clean brand aesthetic and want to ensure their videos look professional and intentional.
Not all video is filmed in the perfect 9:16 vertical format for TikTok. You might have a great clip from a wider, horizontal video (like something you originally created for YouTube) that you want to share. A "crop" in this context is really about reframing the 16:9 shot inside a 9:16 "window." This lets you pick the most visually interesting vertical slice of your horizontal video, making it native to the TikTok experience instead of showing an awkward, tiny video with black bars above and below.
Cropping can also be used for creative effect. You can zoom in dramatically to emphasize a reaction or cut to an extreme close-up for comedic timing. More advanced creators use cropping to perform a "digital zoom" or a slow pan across a static shot - often called the Ken Burns effect - which adds a sense of movement and professionalism to otherwise stationary clips. This technique can make your videos feel more dynamic and expensive-looking, even if they were shot on a tripod.
While TikTok doesn't have a button explicitly labeled "Crop," you can achieve the same result using a simple, intuitive function: the pinch-to-zoom gesture. This built-in feature lets you magnify and reposition your videos directly in the editor, effectively cropping out the unwanted edges of the frame. It's fast, easy, and perfect for quick adjustments right before you post.
This method is best for making simple framing adjustments or zooming in on part of a video that was already recorded in vertical format. Keep in mind that just like resizing a photo, zooming in on your video will slightly decrease its quality since you're essentially stretching the pixels. For the best results, always start with high-quality source footage.
That's it! It's a beautifully simple process for quick fixes, and for many creators, this is all they'll ever need.
The in-app zoom method is great for speed, but it has its limitations. You can’t change a video’s aspect ratio (like turning a square video into a vertical one), and the pinch gesture isn't always precise. For those who need more control, a dedicated video editing app is the way to go. These apps are specifically designed for detailed edits and offer true cropping tools, keyframing, and higher-quality exporting options.
The most popular choice for TikTok creators is CapCut, which also happens to be made by ByteDance, TikTok's parent company. It's free, packed with features that are perfect for TikTok, and has a very gentle learning curve. Other excellent options include InShot and Videoleap.
Getting the technical steps right is just the start. Here are a few things to keep in mind to make sure your cropped videos look awesome.
Remember that the TikTok interface covers parts of the screen. The bottom section is obscured by your username, caption, and the audio title. The right side is taken up by the like, comment, and share buttons. When you're cropping, keep your main subject away from these edges to ensure they stay fully visible to everyone watching.
Cropping is fundamentally an act of enlarging a portion of your video, which magnifies any imperfections. A 4K video will always look better when cropped than a 720p taping. So, whenever you can, record in the highest quality setting that your phone or camera supports. The extra detail gives you more flexibility to crop in without it looking blocky or grainy.
Just because you can crop doesn’t always mean you should. An extreme crop or zoom can sometimes make a video feel claustrophobic or disorienting. Always ask yourself if the crop serves the story you're trying to tell. Let your subject have some breathing room within the frame to create a pleasant, balanced composition.
Whether you choose the quick pinch-to-zoom inside TikTok itself or opt for the precise control of an app like CapCut, cropping your videos is a straightforward way to create more polished, focused, and effective content. Experiment with both methods to see which one works best for your workflow and helps you bring your creative vision to life.
Once your video is perfectly cropped and ready, the next step is getting it scheduled and posted at the best possible time. Our goal with Postbase was to solve the headaches of content planning with a clean, visual calendar designed specifically for today’s top platforms, including TikTok. We built it to make planning your content across Shorts, Reels, and TikTok simpler so you don't have to constantly jump between apps. Once you've prepared awesome content, we think scheduling it out should be easy.
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