How to Create a QR Code for a TikTok Video

You can turn any TikTok video into a scannable QR code in just a few minutes, creating a powerful link between your physical and digital marketing efforts. This guide will walk you through exactly how to get your video link, generate a custom QR code, and find creative ways to use it to grow your audience.

Why Bother Using QR Codes for Your TikToks?

QR codes are much more than just a passing trend, they're a simple, effective tool for driving traffic and engagement directly to your content. For creators and brands, they act as a direct portal from the real world to your TikTok profile, bridging a gap that can be difficult to cross. Instead of just telling someone to "find us on TikTok," you give them a foolproof way to get there instantly.

Think about the practical applications:

• In-Person Engagement: A musician can put a QR code on a concert flyer that links to a TikTok of their latest performance. A restaurant can place one on their menu linking to a viral video showing how their most popular dish is made. You're no longer just advertising - you're offering an interactive experience.
• Product Storytelling: A skincare brand can print a QR code on its product packaging. When a customer scans it, they’re taken to a TikTok tutorial on how to use the product, or a video of user-generated content from happy customers. This adds value long after the initial purchase and builds a stronger brand connection.
• Event Promotion: Hosting a workshop or a local market? Put a QR code on your event banners that links to a highlight reel of your last event. People can instantly get a feel for your vibe and what you're about, making them more likely to follow you and stay updated.

By connecting your offline marketing assets to your TikTok profile, you make your content more discoverable and give potential followers a frictionless path to connect with you. It’s about meeting your audience where they are and giving them an easy, compelling reason to engage.

First Things First: How to Get Your TikTok Video Link

Before you can make a QR code, you need the unique web address (URL) for the specific TikTok video you want to feature. Luckily, TikTok makes this incredibly straightforward. You can grab the link for any public video, whether it's one you created or someone else's that you want to share.

From the TikTok Mobile App:

1. Open the TikTok app and navigate to the video you want to use.
2. Tap the Share button on the right side of the screen (it looks like an arrow).
3. In the menu that appears, look for the Copy Link option. It’s usually one of the first icons in the "Send to" row. Tap it.
4. The link is now copied to your device’s clipboard, ready to be pasted into a QR code generator.

From a Desktop Browser:

1. Go to the TikTok website and find the video you want to share.
2. Look for the Share options on the right side of the video player. Click the Copy link button.
3. Alternatively, you can just highlight and copy the full URL directly from your browser’s address bar.

That's it. Once you have that link copied, you’re ready to create your QR code.

How to Create a QR Code for a TikTok Video: A Step-by-Step Guide

Generating a QR code is a quick and simple process, and there are dozens of free tools available online to help you do it. While they all vary slightly, the core steps are almost always the same. We'll walk through the universal process that applies to most generators like Canva, QR Code Generator, or Adobe Express.

Step 1: Choose Your QR Code Generator

Pick a QR code generating tool. Most are browser-based, meaning you don’t need to download anything. Canva is a fantastic option if you’re already using it for design because you can create and customize your QR code directly within your marketing creative. For a simple, no-fuss option, sites like QR Code Generator or Beaconstac's QR code tool are good choices.

Step 2: Enter Your TikTok Video URL

Once you’ve opened your chosen generator, you’ll typically see a field asking for a URL. This is where you’ll paste the TikTok video link you copied earlier. Select "URL" as the data type if prompted, then right-click and paste (or use Ctrl+V / Cmd+V) the link into the box. The tool will immediately generate a standard, black-and-white QR code for you.

Step 3: Customize Your QR Code (Highly Recommended)

Don't stop at the default design. Customizing your QR code not only makes it look better but also helps it align with your brand's visual identity. Here’s what you can usually change:

• Colors: Change the color of the dots and the background. A word of caution: always maintain a high contrast between the two colors. A light-colored QR code on a light background (or dark on dark) will be difficult for phones to scan.
• Shape: Some tools let you change the shape of the pattern, from standard squares to dots or other smooth shapes.
• Add a Logo: This is one of the most effective customizations. Upload your brand logo or the TikTok logo to appear in the center of the QR code. This gives people context and tells them what to expect before they even scan. Most generators will automatically work around the logo to ensure the code remains scannable.
• Frame & CTA: Add a frame around the code with a clear call-to-action (CTA) like "Scan Me!" or "Watch on TikTok." This eliminates any guesswork for the user and prompts them to act.

Step 4: Test and Download Your QR Code

Always test your QR code before you send it to print or use it in a digital campaign. Open the camera app on your phone and point it at the preview image on your screen. Does it scan quickly? Does it open the correct TikTok video? If your logo or colors are interfering, tone down the customizations and test again.

Once you’re satisfied, it’s time to download the file. You will typically be given a few options:

• PNG: This is the best choice for most digital uses (websites, emails, social media posts) and for small-scale printing like on flyers or business cards. It supports transparent backgrounds.
• SVG: This is a vector format, meaning you can scale it to any size without losing quality. Choose SVG if you plan to print the QR code on large items like posters, banners, or T-shirts.

Download the format that best fits your needs, and you're ready to start sharing it.

Creative Ways to Use Your TikTok QR Code

Now for the fun part: putting your QR code to work. The right placement can make all the difference in getting people to actually scan it.

On Printed Marketing Materials

• Business Cards: Add a QR code that links to a TikTok introducing you or your brand. It’s far more dynamic than just a website URL.
• Restaurant Menus: Link to a behind-the-scenes video of your chefs, a tutorial on making your signature cocktail, or a compilation of happy customers enjoying their meals.
• Flyers and Posters: Promoting an event? A QR code can link to a recap of your last one to build hype and show people what they're missing.

On Product Packaging

• "How-To" Guides: If your product requires assembly or has a specific method of use, a QR code linking to a quick TikTok tutorial is invaluable. This reduces customer support questions and improves the user experience.
• Brand Storytelling: Connect your customers to your mission. A QR code can link to a video showing how your products are made, where you source your materials, or a "day in the life" at your company.
• User-Generated Content: Encourage customers to scan a code that leads to a feed of other people using and loving your product. It’s powerful social proof baked right into the packaging.

In Physical Locations

• Retail Stores: Place QR codes on clothing racks linking to a TikTok showing different ways to style an item. Put one at the checkout counter that leads to a "thank you" video from the founder.
• Real Estate Listings: An agent can place a QR code on the "For Sale" sign that links to a video tour of the property.
• Gyms and Studios: Post a QR code on a piece of equipment that brings up a tutorial on different exercises you can do with it.

Final Thoughts

Creating a QR code for a TikTok video is a straightforward technical task, but its real power lies in your creativity. It’s an incredibly simple and effective way to connect your offline moments with your online community, turning passive observers into engaged followers with a quick scan. By linking a physical item to a dynamic video, you add a layer of interactivity that traditional marketing just can't match.

Once your QR codes start driving new viewers to your TikTok, keeping up with a consistent content schedule becomes central to keeping them engaged. To keep from getting overwhelmed, we recommend a tool that was built specifically for today’s short-form video world. At Postbase, our visual content calendar helps you plan your TikToks, Reels, and Shorts weeks in advance, so you have a steady stream of fresh content ready for your growing audience. We make it easy to see your whole strategy at a glance and ensure you never miss a chance to connect.