How to Create Multiple Pins on Pinterest

Creating one great Pinterest pin can take time, but creating ten can feel impossible. Using Pinterest's often-overlooked bulk creation tool is the secret to scaling your strategy, letting you upload up to 200 pins in one go and reclaim hours of your week. This guide breaks down exactly how to create multiple pins at once, from setting up your files to maximizing your results.

Why Creating Multiple Pins is a Game-Changer for Growth

Before jumping into the "how," it's helpful to understand the "why." Pinning in volume isn’t about spamming your followers, it’s a strategic move that fundamentally boosts your presence on the platform. Pinterest's algorithm heavily favors fresh, consistent content. By creating multiple pins for a single piece of your content (like a blog post, product, or video), you give yourself more opportunities to get discovered.

Here’s what this strategy unlocks:

• Massive Time Savings: This is the most obvious benefit. Instead of going through the upload process for every single pin, you're doing it once for dozens or even hundreds of pins. This is batch working at its finest, turning hours of tedious uploading into a quick, streamlined task.
• Powerful A/B Testing: Which headline works better? Does a dark or light background get more clicks? Which call-to-action converts? Creating multiple pins lets you test these variables at scale. You can create two sets of 10 pins with different title formulas and see which batch performs better over time, giving you real data to guide your future pin designs.
• Expanded Keyword Reach: A single blog post can be relevant for multiple search queries. For example, a post about homemade dog treats could be relevant for "DIY dog food," "healthy puppy snacks," and "easy grain-free dog treat recipes." By creating a unique pin targeting each keyword variation, you multiply your chances to appear in search results for all those different queries.
• Audience Appeal: Not everyone in your audience responds to the same visual style. Some people prefer bright, minimalist designs, while others click on images with bold text overlays. Creating a variety of pin designs - some with lifestyle photos, others with clean graphics - ensures you have something that will catch the eye of different segments of your audience.

Think of it this way: every pin is a new doorway to your website. Posting one pin gives you one door. Posting ten unique pins for that same link gives you ten doors, all styled differently to attract different kinds of visitors.

Getting Started: The "Create Pins in Bulk" Tool

Pinterest has a native tool that allows users with a business account to create pins in bulk using a spreadsheet. While it seems a bit technical at first, it's pretty straightforward once you understand the components. There are only two things you absolutely need to get started:

1. Your pin images or videos saved on your computer.
2. A spreadsheet saved as a CSV (comma-separated values) file.

The spreadsheet is the control room for your bulk upload. It tells Pinterest what to do with each image or video file you provide. You’ll set it up with columns that correspond to the different parts of a pin.

Understanding the CSV Spreadsheet Columns

Your spreadsheet is composed of five required columns. It's incredibly important that your column headers are written exactly as they appear on this list in your actual CSV file, or Pinterest won’t be able to read it.

• Image Filename: This is the exact name of your image or video file, including the extension (e.g., my-perfect-pin.jpg or cool-video.mp4). This is how Pinterest knows which image to pair with which title, description, and link.
• Board: Enter the full URL of the board where you want the pin published (e.g., https://www.pinterest.com/YourUsername/YourBoardName).
• Title: This is your pin title, up to 100 characters. Treat it like a headline designed to grab attention in the search results feed.
• Description: Add more detail about your content here. You can write up to 500 characters, so use this space to include relevant keywords that will help people find your pin through search.
• Link: This is the destination URL where you want to send traffic from your pin (e.g., a blog post or product page on your website).

There are also optional columns you can add for scheduling a specific publishing date and time.

Step-by-Step Guide to Creating Pins in Bulk

Follow these steps to prepare your files and upload them correctly.

1. Prepare Your Pin Creatives: Create all your pin images or videos ahead of time. It’s helpful to use templates in a tool like Canva to maintain brand consistency. Create multiple visual variations for each piece of content you're promoting, and give each file a unique and descriptive filename (e.g., marketing-tips-pin-v1.jpg). Keep them all in one easy-to-find folder.
2. Set Up Your CSV Spreadsheet: Open a spreadsheet program and create the five required columns: Image Filename, Board, Title, Description, and Link. Each row will represent a single pin. For each pin creative you made, fill out a row with its filename and the corresponding board URL, title, description, and destination link.
3. Find Your Board URL: To get the correct URL for the 'Board' column, navigate to the specific Pinterest board where you want to publish the pins. Copy the entire URL from your browser's address bar.
4. Upload to Pinterest: From the Pinterest homepage, click on 'Create' in the top-left navigation menu and select 'Create Pin'. Instead of uploading a single file, look for the 'Create multiple from spreadsheet' or 'Bulk create Pins' option. From there, you can upload all your image/video files and your CSV file. Pinterest will then match everything up.
5. Final Check and Schedule: Pinterest's interface will show you a preview of all your pins before they go live. Review everything carefully to ensure the correct images are matched with the right text and links. Once you confirm everything is correct, you can publish them immediately or schedule them for a later date.

Pro Tips for Maximizing Your Bulk Pinning Strategy

Uploading pins in bulk is just the beginning. Use these strategies to maximize your results.

• Systematize Your A/B Testing: Use your spreadsheet to test variables effectively. Create pins with different headlines, descriptions, call-to-actions, or text overlays. By tracking their performance, you can identify what resonates most with your audience and refine your strategy over time.
• Target Multiple Keywords: A single blog post can rank for several different search terms. Dedicate different pins to target each keyword variation in their titles and descriptions. For a post on baking, you might target "easy cookie recipes," "baking for beginners," and "chocolate chip cookie ideas" with separate, tailored pins.
• Vary Your Visuals: Don't limit yourself to one style. Test different designs to see what performs best. This can include using various color schemes, adding different text overlays, or using photos versus graphic designs. This approach ensures your content appeals to a broader range of users.
• Keep Your Spreadsheet as a Record: Your completed spreadsheet is a valuable asset. Save a copy to serve as a library of your past content, making it easy to track what titles and descriptions you've already used and repurpose successful strategies in the future.

Final Thoughts

Creating pins in bulk elevates your Pinterest strategy from a daily chore to a powerful, scalable marketing system. It saves you massive amounts of time while letting you run tests, schedule content far in advance, and reach a much broader audience by targeting different keywords and visual styles.

Once you get used to this efficiency on Pinterest, you might wish for the same streamlined process across all your other social media channels. At Postbase, we work to simplify social media management by bringing all your platforms into a single, clean visual calendar. Our scheduling tools help ensure your content is posted consistently, freeing you up to focus on engagement and creating great content like your newly bulk-produced pins.