How to Create an Influencer Media Kit Template

Your influencer media kit is your professional handshake, introducing your brand to potential partners before you ever speak a word. It's the single most important document you have for landing brand deals, showcasing your value, and setting your rates with confidence. This guide will walk you through exactly how to create an influencer media kit template that looks professional, tells your unique story, and gets you noticed by the brands you want to work with.

What Exactly Is an Influencer Media Kit (and Why You Seriously Need One)?

Think of your media kit as a resume, portfolio, and sales pitch all rolled into one sleek, "oh-wow-they're-legit" package. It's typically a 1-3 page PDF document that gives brands a snapshot of who you are, who your audience is, and what you can do for them. While your social profile shows your curated content, your media kit tells the story behind the content.

Why do you need one? Because sending a DM with "hey, let's collab!" and a 👋 emoji isn't a long-term strategy for professional growth. A media kit instantly elevates you from a hobbyist to a serious business owner. It allows you to:

• Make a Killer First Impression: It shows you've put in the work and are ready for professional partnerships. It's proactive and polished.
• Streamline Communication: Instead of endless back-and-forth emails asking for your stats or past work, you can send one document that answers all of a brand manager's initial questions.
• Justify Your Rates: A media kit doesn't just state your price, it backs it up with hard data, demographic information, and social proof, making it much harder for brands to lowball you.
• Control Your Narrative: You get to frame your story, your audience, and your achievements in the best possible light, rather than leaving it up to a brand manager's interpretation of your feed.

The Core Ingredients: What Every Powerful Media Kit Must Include

Building a great media kit template means knowing exactly what to put in and what to leave out. Your goal is to give brands a clear, compelling reason to work with you. Here’s a checklist of the absolute must-have sections.

1. Your Name, Contact Info, and Social Handles

This seems obvious, but putting it front and center is essential. Don't make a brand manager hunt for your email address. At the top of your first page, include:

• Your full name or brand name.
• Your professional email address.
• Direct links (or clearly written handles) to your primary social media profiles.
• Your website or portfolio link, if you have one.

2. A Short and Sweet Bio

Right after your contact info, you need a powerful, one-paragraph bio. This is your chance to tell brands who you are and what your content is all about. This isn't your life story, it's your elevator pitch.

Your bio should quickly answer:

• Who you are: "I'm a food content creator based in Austin, TX..."
• What your niche is: "...specializing in easy, plant-based weeknight meals for busy professionals."
• What makes you unique (your value prop): "My mission is to prove that healthy eating can be delicious, accessible, and take less than 30 minutes to prepare."

Keep your personality in it! If your content is funny and irreverent, let that shine through. If it’s calm and educational, use that tone. Brands aren't just partnering with your metrics, they're partnering with you.

3. Key Social Media Analytics and Metrics

Here's where we get to the data. This is often the most important section for brands. They want to see that investing in you will deliver real results. Pull these stats from each platform’s native analytics tools. Don't fudge the numbers - honesty is the best policy, and experienced marketers can spot inconsistencies.

For each platform (Instagram, TikTok, YouTube, etc.), include:

• Follower Count: The straightforward number.
• Average Engagement Rate: This is huge. It shows that your audience is actually paying attention. You can calculate this yourself: (Total Likes + Comments) / Follower Count / Number of Posts, then multiply by 100 to get a percentage. Aim to calculate this for the last 30 days.
• Audience Reach or Impressions: How many unique people see your content. This metric is often more important to brands than follower count alone. Show the average weekly or monthly reach.
• Video Views: If you're a video creator, provide average view counts for your Reels, TikToks, or YouTube Shorts over the last 30 days.

Pro Tip: Use clean visuals like bar graphs or simple icons to display your data. It makes the information easier to digest at a glance.

4. Detailed Audience Demographics

This section is all about showing brands who they'll be reaching through a partnership with you. A brand selling edgy streetwear to 20-somethings isn't interested in an audience of suburban moms over 45 (and vice-versa). The more aligned your audience is with their target customer, the more valuable you are.

Find this information in your analytics and include:

• Breakdown by Age and Gender: Show a percentage-based breakdown (e.g., 65% Female, 35% Male, 45% Aged 25-34).
• Top Locations: List the top 3-5 cities and/or countries where your followers are located. This is vital for brands concerned with shipping or regional marketing.

5. Past Collaborations and Testimonials (Your Social Proof)

Have you worked with brands before? Amazing! Don't be shy - show them off. This section builds trust and shows new partners that you have a track record of success.

• Display Logos: Create a section titled "Previous Collaborations" and simply display the logos of reputable brands you've partnered with.
• Include Testimonials: If a past client gave you positive feedback, ask if you can use a short quote in your media kit. A sentence like, "Working with [Your Name] drove a 15% increase in site traffic and the content was perfectly on-brand!" is pure gold.
• Link to Example Work: Don't just tell them, show them. Add a link to one or two of your best-performing sponsored posts so they can see your work in action.

6. The Services You Offer

Make it easy for brands to understand what they can hire you for. Be specific. This isn't just about "doing a post", it's about offering a menu of content marketing products. Think of it as your rate card's appetizer menu.

List your offerings clearly:

• 1 x Instagram Reel (30-60 seconds)
• 3 x Instagram Stories (with a link sticker)
• 1 x Dedicated TikTok Video
• Static carousel post on Instagram
• UGC (User-Generated Content) for brand channels
• Brand Ambassadorships (multi-month packages)

7. Your Rates and Packages

Ah, the money question. You have three main strategies here, and the right one depends on your confidence and experience.

1. List Specific Prices: You can list starting rates for each service (e.g., "Instagram Reels starting at $500"). This is transparent and weeds out brands that can't afford you early on.
2. Create Packaged Tiers: Offer bundled packages that provide more value. For example, "The Starter": 1 Reel + 3 Stories for $750. "The Growth": 2 Reels + 5 Stories + 1 static post for $1,500. This is great for upselling.
3. “Rates Available Upon Request”: If you’re unsure what to charge or want the flexibility to create custom quotes for every project, this is a safe option. It encourages brands to start a conversation with you, giving you a chance to feel out their budget.

Designing Your Media Kit: Simple Tools for a Stunning Finish

You don't need to be a graphic designer to create a beautiful media kit. Your primary goal is readability and branding consistency.

Tools of the Trade:

• Canva: This is the go-to for most influencers, and for good reason. It offers hundreds of free, professional-looking media kit templates that you can customize with your own branding, photos, and information. Just search for "media kit" in their template library.
• Adobe Express: A strong Canva alternative, also featuring easy-to-use templates and design tools.
• Google Slides or PowerPoint: Don't underestimate the power of a simple, well-designed slide deck saved as a PDF. Keep the design clean and minimal.

Key Design Principles:

• Keep It On-Brand: Use the same fonts, colors, and overall vibe as your social media profiles. Your media kit should feel like a natural extension of your brand.
• Use High-Quality Photos: Include a professional headshot of yourself and a few of your best-performing content images. They should be crisp, clear, and representative of your work.
• Make It Easy to Scan: Brand managers are busy. Use clear headings, bullet points, and lots of white space to break up text. Let your data and portfolio do most of the talking.
• The Ideal Length: Keep it concise. Aim for one to two pages. Anything longer is unlikely to be read in full.
• EXPORT AS A PDF! Always, always save and send your media kit as a PDF. It keeps the formatting consistent across all devices, looks more professional, and prevents anyone from accidentally editing it. Keep the file size under 5MB so it doesn't get blocked by email servers.

Lock and Load: When to Update and Send Your Media Kit

Your media kit is a living document, not a one-and-done project. Your stats and experience are constantly evolving, and your kit needs to reflect that.

You should review and update your media kit:

• Every Quarter: A good rule of thumb is to refresh your analytics, audience demographics, and add new collaborations at the start of each quarter.
• After a Big Milestone: Did a post go viral? Did you hit 100k followers? Did you land a partnership with a huge brand? Update your kit immediately to capitalize on that momentum.

When you have it ready, attach it to your pitch emails, link it in your website bio, and have it ready to send whenever a brand reaches out to you. Having it ready to go shows professionalism and keeps the wheels of negotiation turning smoothly.

Final Thoughts

Creating a polished media kit is a foundational step in turning your content creation from a passion into a profession. By clearly presenting your identity, audience data, and professional offerings, you empower yourself to deal with brands on a much more level playing field and command the rates you deserve.

Having that top-notch kit is one part of the equation, accurately tracking the metrics that power it is the other. We built our dashboard at Postbase to make analytics simple and accessible. Instead of digging through multiple apps, you can pull your core performance metrics across every platform from one clean dashboard, ensuring the data you present to brands is always accurate, impressive, and up-to-date.