How to Create a Page on Twitter

November 11, 2025

Setting up a Twitter page, or what's officially called a 'profile', is one of the smartest first steps you can take to build your brand's online presence. This guide will walk you through creating a professional Twitter profile from the ground up, optimizing it to make a great first impression, and getting started with a content plan that actually attracts an audience.

Why Your Twitter 'Page' is Really a 'Profile'

First, let’s clear up a common point of confusion. Unlike Facebook, which has a distinct difference between "Profiles" for people and "Pages" for businesses, Twitter keeps things simpler. Every account on the platform, whether it’s for a person, a global corporation, or a local coffee shop, is called a "profile." This levels the playing field and makes it easy for anyone to get started.

However, for businesses, creators, and professionals, there's a specialized option called a Twitter Professional Account. It's not a different type of page you create from scratch, instead, it's an upgrade you apply to your standard profile after creation. Switching to a Professional Account is free and gives you access to a suite of tools designed for growth, including advanced analytics, advertising capabilities, and special profile modules (like showing your location or contact info) that aren't available to standard users. Our goal in this tutorial is to create a standard profile and then immediately switch it to a Professional Account to unlock its full potential.

Step-by-Step: Setting Up Your Twitter Account

Getting your account live is a straightforward process that only takes a few minutes. The key is to start with the right information to save time later.

1. Start the Sign-Up Process

Head over to X.com (formerly Twitter.com) or download the X app on your mobile device. Click the "Create account" button. You’ll be prompted to enter your name, a phone number or email address, and your date of birth.

Name: Use your official brand name (e.g., "Misty Mountain Coffee" not "Misty Coffee CEO"). This is your display name and can be changed later.
Email/Phone: It's always a good idea to use a dedicated business email address rather than a personal one. This keeps your personal and professional communications separate and makes handing off account management much easier down the line.
Date of Birth: If you're creating a profile for a business, you can use the date the business was founded. Just ensure the year makes the account holder at least 13 years old, per Twitter's terms of service.

2. Customize Your Experience and Verify Your Account

Twitter will ask if you want to track where you see its content across the web. You can uncheck this box if you prefer. After this, Twitter will send a verification code to the email or phone number you provided. Enter the code to confirm that you’re not a bot.

3. Create a Secure Password

Choose a strong password. This is your brand's digital front door, so make it secure. Use a combination of upper and lowercase letters, numbers, and symbols. A password manager can be a huge help here.

4. Choose Your Handle (@Username)

Next, you’ll be prompted to select a handle, also known as your username. This is the unique identifier for your profile (e.g., @postbase). We’ll cover how to choose the perfect one in the next section, but for now, pick one that's close to your brand name. Don't worry, you can easily change it later if you come up with something better.

With those steps complete, your basic profile is officially live. Now, it's time to transform it from a blank slate into a professional, welcoming hub for your audience.

Optimizing Your Profile: Making a Killer First Impression

A blank or incomplete profile doesn't inspire trust. Your next fifteen minutes should be spent filling out the key elements of your profile. This is what people see when deciding whether to follow you, and it has a huge impact on your brand's perceived credibility.

Choosing the Perfect Handle (@Username)

Your handle is a critical piece of your brand identity on Twitter. It's how people will mention you, tag you in photos, and search for you.

Be Consistent: Ideally, your Twitter handle should be the same as your handle on Instagram, TikTok, and other platforms. Consistency makes you easy to find everywhere.
Keep it Short &, Simple: The best handles are your brand name. If @YourBrandName is taken, try adding a simple, relevant modifier like @YourBrandNameHQ or @GetYourBrandName. Avoid using long strings of numbers or underscores, as they can look spammy and are hard to remember.
Think Memorable: It should be easy to say and spell. Before you finalize it, say it out loud. Does it make sense?

Your Profile Picture: The Face of Your Brand

Your profile picture appears next to every single tweet you send and every reply you make. It needs to be clean, recognizable, and professional.

For Businesses: Use a high-resolution version of your logo. Since the image is cropped into a circle, make sure your logo isn't cut off awkwardly. Test it to be sure.
For Personal Brands/Creators: Use a clear, well-lit headshot where your face is easily visible. A friendly and professional photo builds trust much better than a distant shot or an abstract image.
Dimensions: Aim for a 400x400 pixel image. Twitter will display it much smaller, so the key is ensuring it's still legible and sharp when tiny.

The Header Image: Your Visual Billboard

Your header is the large banner image at the top of your profile. It's prime real estate for conveying personality and information.

Showcase Your Product: Feature your product in action or display your talented team.
Announce Something New: Use it to promote a new book, a product launch, an upcoming event, or a special offer.
Communicate Your Value Prop: Add your brand's tagline or a short sentence that explains what you do.
Tell a Story: This is a chance to show your brand's human side. A bakery could show off its fresh pastries, or a SaaS company could feature smiling customers.
Dimensions: The recommended size is 1500x500 pixels. Keep in mind that parts of the image will be obscured by your profile picture and various buttons on mobile versus desktop, so keep the most important visual elements centered.

Writing a Bio That Connects

You have 160 characters to tell someone why they should follow you. Make every character count.

What You Do: Be direct. "We help small businesses manage their social media."
Who You Do It For: Define your audience. "...for founders and startups."
Add Credibility: Mention something unique. "Trusted by 10,000+ brands."
Include Keywords: Think about what terms your ideal follower would search for. A graphic designer might include "branding," "logo design," and "visual identity."
Have a Call to Action (CTA): Give them something to do! "↓ Sign up for our free newsletter below."

Lock in Your Website Link

This is arguably the most important part of your bio. It’s your opportunity to drive traffic directly to a landing page, your homepage, your latest blog post, or a Linktree-style page. Don’t leave this blank!

Pin a Tweet to Your Profile

A pinned tweet sits at the very top of your timeline, acting as a second bio. It’s the first tweet new visitors will see. Pin your best-performing tweet, your company’s mission statement, a link to your most important content, a current promotion, or a high-value testimonial. To pin a tweet, click the three dots on the top right of an existing tweet and select "Pin to your profile."

Level Up: Switching to a Twitter Professional Account

With your profile fully optimized, it's time to unlock the business-focused tools by switching to a Professional Account. Don’t skip this step - it’s free and adds a layer of legitimacy.

How to Make the Switch

Navigate to your profile menu and click on "Settings and privacy."
Go to "Your account" → "Account information."
Look for the option "Switch to Professional." You might need to re-enter your password.
Agree to the terms, and then you’ll be prompted to pick a category that best describes what your brand does (e.g., "Software Company," "Clothing Brand," "Writer").
Finally, choose your account type: "Business" (for brands, organizations, and service providers) or "Creator" (for artists, influencers, and public figures).

Once you’ve made the switch, you'll gain access to improved analytics and new profile card options to provide more contact information for your visitors.

Now What? Your First Week on Twitter

Your profile is set up and looks amazing. Now the real fun begins: creating content and engaging with your community.

Find and Follow Relevant Accounts

Your Twitter feed is only as good as the accounts you follow. Before you even post, spend 15 minutes finding and following 10-20 other accounts in your niche. Follow:

Industry Leaders: Who are the main voices in your space?
Competitors: See what's working for them (and what's not).
Complementary Brands: Who serves the same audience as you but doesn't compete directly? These are great potential partners.
Ideal Customers: Search for keywords related to your business and see what people are talking about.

Your First Few Tweets: What to Post?

Don't be afraid to just start. Your first tweet can be a simple introduction.

A good rule of thumb for social media is the 80/20 principle: spend 80% of your time providing value and building relationships, and only 20% of your time on direct promotion. Your posts should aim to be helpful, educational, entertaining, or conversational.

Here Are a Few Ideas:

Ask a Question: "What's the #1 challenge you're facing with [your industry topic] this week?"
Share a Quick Tip: Offer a small but useful piece of advice related to your niche.
Post Behind-the-Scenes: Show the human side of your brand - your office, your team, or your creative process.
Start a Twitter Thread (🧵): Have a bigger idea? Break it down into a multi-tweet thread. These are fantastic for storytelling and providing deep value.

Once your profile is up and running, managing a consistent content calendar can feel like a full-time job. A reliable tool can remove the chaos. That's why we built Postbase, a simple social media management platform designed for today's creator. Seeing all your content on one visual calendar lets you plan ahead with clarity, while our rock-solid scheduler ensures your posts go live when they're supposed to - every single time.

Final Thoughts

Creating and polishing your Twitter profile is the foundational step toward building your brand’s voice, connecting with customers, and driving meaningful results. The real journey begins with consistently showing up, sharing valuable content, and engaging with your community in an authentic way.

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Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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