How to Create a LinkedIn Life Page for a Company

Your company’s culture is more than a slide in an onboarding deck - it's the real, living experience of your team. The LinkedIn Life tab is your chance to show that vibrant culture to the world, offering a behind-the-scenes look that attracts top-tier talent who genuinely fit your values. This guide provides a complete walkthrough, showing you exactly how to set up and optimize your LinkedIn Life tab to build a magnetic employer brand.

First, What Exactly *is* the LinkedIn Life Tab?

If you remember the old LinkedIn "Life Page," consider this its modern, more integrated successor. The Life tab is a dedicated section on your company's official LinkedIn Page specifically designed to showcase what it's actually like to work at your company. It moves beyond job listings and corporate updates to humanize your brand through authentic employee stories, dynamic visuals, and a clear articulation of your company’s purpose and values.

Dedicating time to building it out isn't just a vanity project, it's a strategic move for your brand. Here's why it matters so much:

• It's a powerful recruiting tool. Top candidates today are vetting companies as much as companies vet them. They want to see the culture, the people, and the mission in action. A compelling Life tab can convince a passive candidate to apply or tip the scales for an applicant choosing between multiple offers.
• It attracts the right kind of talent. Anyone can apply for a job, but building a team that thrives requires finding people who align with your company’s core values. The Life tab pre-qualifies candidates by giving them an honest glimpse into your work environment, leading to better long-term hires.
• It humanizes your entire brand. People connect with people, not logos. By spotlighting your employees, you build trust and relatability that extends beyond recruiting to potential customers, partners, and investors.
• It boosts employee advocacy. When you feature employees and celebrate their stories, they feel valued and recognized. This pride often translates into them sharing the content with their own networks, organically amplifying your brand's reach and reputation.

The Building Blocks of a Compelling Life Tab

A great Life tab is structured around several customizable modules that, when combined, tell a complete story about your organization. Think of these as the chapters in your company's book. Here are the core components you can use to build your narrative.

Company Overview &, Purpose

This is your "why." It's your prime opportunity to communicate your mission, vision, and core values in a way that resonates emotionally. Forget dry, corporate jargon. Use this space to talk about the problems you're solving, the impact you're making, and what your team rallies around every single day. This is the foundation upon which everything else is built, so make it inspiring.

Company Leaders

Leadership sets the tone for the entire organization. By featuring key leaders - complete with a professional photo and an impactful quote - you make your C-suite feel more accessible and human. This module demonstrates transparency and gives potential hires a sense of the people steering the ship. The best quotes here aren't about business metrics, they're about people, culture, and vision.

Employee Perspectives &, Testimonials

This is arguably the most critical and impactful section of the Life tab. Authenticity is everything, and nothing is more authentic than the voices of your current employees. This module allows you to share their stories through direct quotes, links to blog posts, or embedded videos. Don't just ask them "what's your favorite part of the job?" Go deeper with prompts like:

• "Describe a moment you felt proud to work here."
• "Talk about a challenge your team solved together."
• "What's one thing that surprised you about our culture?"

Video testimonials are particularly powerful. A 60-second clip of a team member speaking genuinely about their experience is worth more than a page of perfectly written copy.

Photo &, Video Galleries

Show, don't just tell. Use images and videos to offer a genuine window into your daily work life. This is where you can showcase your company's personality. Think team-building events, volunteer days, candid shots from all-hands meetings, office celebrations, and fun moments around the office. The key is to rely on authentic, employee-generated content rather than polished stock photos. People respond to real moments celebrated by real colleagues.

Job Spotlights &, Career Opportunities

While the Life tab's main purpose is culture, it needs to connect back to tangible opportunities. You can use specialized modules to automatically pull relevant job listings from your career page. It bridges the gap between inspiration and action, allowing an interested candidate to move from learning about your culture directly to seeing how they could become a part of it.

Your Step-by-Step Guide to Setting Up the Life Tab

Ready to build your page? The process is straightforward if you're a Page admin. Here’s how you can get it done, step by step.

Step 1: Get Admin Access and Activate the Tab

First things first, you need to be a Super Admin of your company's LinkedIn Page to make these changes. Having just "Content Admin" or another role won't work.

Once you've confirmed you have the right access:

1. Navigate to your company’s LinkedIn Page.
2. At the top of the page, click the "Edit page" button.
3. On the left-hand navigation panel, click on "Tabs."
4. You will see a list of available tabs. Find the "Life" tab and toggle the switch to "On."
5. Click "Save." The Life tab will now be visible in your page's main navigation menu for all admins.

Step 2: Start Building with Custom Modules

With the tab activated, navigate to it from your page’s view. You'll see an option to edit it. This brings you to a flexible, block-based editor. You can add, remove, and rearrange different content modules to create a layout that best tells your story.

Your main choices are modules like 'Company overview,' 'Featured leaders,' 'Employee testimonials,' 'Photo gallery,' and 'Jobs.' Don't feel pressured to use every single one. Start with the ones where you have the strongest content, like testimonials and photos, and build from there.

Step 3: Gather and Curate Your Content

This is where the magic happens. A beautiful layout means nothing without compelling, authentic content to fill it.

Writing Your Overview and Values

Work with your marketing or HR teams to get the officially approved company mission and values. But your job is to translate it. Rework the language to be conversational and aspirational. Instead of "We leverage synergistic paradigms to drive customer value," try "We believe that making great software starts with listening to our users."

Sourcing Employee Testimonials

Getting genuine quotes and stories from employees requires a thoughtful approach. Here are a few ways to gather them:

• Create an internal campaign: Announce on Slack or via email that you're building out the Life tab and are looking for stories. Frame it as an opportunity to be featured and celebrate their work.
• Use a simple survey: Create a Google Form with a few prompts and an option for them to upload a photo or short video. This makes it easy for people to contribute on their own time.
• Interview team members: Sit down with employees from different departments for a quick, 15-minute chat. Record it (with their permission) and pull out the best soundbites or transcribed quotes.

Finding Authentic Visuals

Dig through your company's digital archives for gold. Look for photos and videos from recent events, team-building activities, or even day-to-day office life. Create a shared folder or a dedicated Slack channel (like #company-photos) where employees can easily contribute images. Remind your team to capture moments - not just posed group shots - to build a library of authentic content you can pull from all year long.

Step 4: Add Leaders and Publish

Use the "Company Leaders" module to tag selected executives automatically pulling their LinkedIn profile picture and info. You’ll just need to add a compelling quote from each of them. Once all your content is loaded, use the preview function to see how it will look to an external visitor. Check for typos, broken links, or pixelated images. When you’re confident it looks great, hit "Publish changes."

Beyond the Basics: Making Your Life Tab Stand Out

Getting your page live is the first milestone. Keeping it vibrant and effective is the ongoing goal. Here are a few best practices to ensure your Life tab remains a powerful asset.

Keep It Fresh and Updated

A Life tab with photos from a holiday party three years ago sends a bad message. Treat your tab as a living document. Plan to update it at least quarterly with new employee spotlights, photos from recent events, and updated company information. A regularly refreshed page signals that your company culture is active and evolving.

Spotlight Diversity and Inclusion Intentionally

Your Life tab is a direct reflection of your company. Be intentional about showcasing a diverse range of voices and faces - across different departments, seniorities, backgrounds, identities, and locations. A truly inclusive company shows it through its people, and this is a prime opportunity to demonstrate your commitment to DEI in action.

Promote Your Life Tab Regularly

You’ve built this amazing resource, so don’t wait for people to discover it on their own. Promote it! Periodically create posts on your main LinkedIn Page that highlight a specific piece of content from the Life tab. For example:

"Meet Sarah, a software engineer on our team! 🚀 In her own words, she shares what it was like conquering one of our biggest product challenges last quarter. Hear more from Sarah and the rest of our crew on our Life tab." Then, link directly to the page.

Final Thoughts

Your LinkedIn Life tab is one of the most powerful tools you have for employer branding. By moving beyond a simple list of jobs and corporate PR, it offers an authentic, transparent look into your company’s culture, turning your LinkedIn page into a magnet for people who don’t just want a job, but want to be part of your mission.

Building a great Life tab is about showcasing the amazing content your team is already creating, and consistency is the key to having a pool of great material to pull from. At Postbase, we built our tool around a visual calendar to help you plan that content without the chaos, making it easy to schedule posts across LinkedIn and all your other platforms. When you can see your entire content strategy at a glance, celebrating your team’s stories feels effortless, not like another task on the to-do list.