How to Create a Facebook Group on a Business Page

Transforming your Facebook Business Page from a simple broadcast tool into a thriving community hub is one of the most effective ways to build a loyal audience. A dedicated group gives your most passionate supporters a place to connect, share, and engage directly with your brand. This guide walks you through every step of creating and linking a Facebook Group to your Business Page, from the initial setup to actionable strategies for growing an active, valuable community.

Why Link a Facebook Group to Your Business Page?

In a world of ever-changing social media algorithms, a Facebook Page post might only reach a small fraction of your followers. A group, however, offers a direct line of communication with a self-selected audience of your biggest fans. It's an owned space where you can foster deeper conversations and build genuine relationships.

Here are a few key advantages:

• Increased Organic Reach: Group posts often have higher visibility in a member's feed compared to posts from a Business Page. When members engage, their activity can also appear in their friends' feeds, creating organic growth.
• Build a True Community: A Page is for announcements, a group is for conversations. It’s where your customers can connect with each other, share experiences, and become true brand advocates. This sense of belonging is a powerful driver of long-term loyalty.
• Gather Direct Feedback: Want to know what your customers are really thinking? A group is the perfect focus group. You can run polls, ask for opinions on new products, and gather valuable testimonials and user-generated content in a closed, trusted environment.
• Offer Exclusivity: Private groups can serve as a VIP space for your best customers, students of a course, or members of a paid program. You can share exclusive content, offer early access to sales, and provide dedicated support.

How to Create a Facebook Group from Your Business Page: A Step-by-Step Guide

The process of setting up a group from your page is straightforward. Follow these steps, and you’ll have your new community hub up and running in minutes.

Step 1: Navigate to the "Groups" Tab on Your Page

First, go to your Facebook Business Page. On the left-hand menu under “Manage Page,” you should see a tab labeled “Groups.” Click on it.

Don't see the "Groups" tab? No problem. Simply click on “Settings” on the left-hand menu, then go to “Templates and Tabs.” Scroll down until you see the list of tabs. Find “Groups,” and make sure the toggle next to it is turned on. You can also reorder the tabs here to make the Groups tab more prominent on your page.

Step 2: Click "Create Linked Group"

Once you’re in the Groups section, you’ll see a blue button that says “Create Linked Group.” This is the key step. Creating a linked group means your Business Page will be the group's admin, not your personal profile. This keeps your personal and professional activities separate and allows other Page admins or editors to help manage the group.

Step 3: Choose Your Group Name and Privacy Level

A pop-up window will appear, asking for the essential details. This is where you'll make some foundational decisions for your community.

1. Group Name

Choose a name that is clear, searchable, and lets people know what the group is about. A good name often includes your brand name along with the group's purpose. For example:

• "The Weekend Baker's Club by Sally's Flour"
• "Canva Design Circle for Entrepreneurs"
• "Exclusive Community for Postbase Power Users"

2. Choose Privacy

This is one of the most important decisions you'll make. You have two options: Public or Private.

• Public: Anyone on or off Facebook can see who's in the group and what they post. It's completely open, making it great for discoverability and getting your content seen by the widest possible audience. This is ideal for broad brand awareness campaigns or general topic discussions.
• Private: Only members can see who else is in the group and the posts shared within it. This creates a sense of exclusivity and safety, which encourages more authentic conversations. Potential members have to request to join, and you can screen them before they get in. This setting is perfect for customer support groups, paid memberships, course participants, or superfan communities.

There are two types of Private groups: Visible (people can find it in search) and Hidden (only members can find the group). For most businesses, a Private and Visible group is the ideal balance between exclusivity and discoverability.

Note: You can change a Private group to a Public one at a later date, but Facebook has strict limitations on changing a Public group to Private once it reaches a certain size, so choose carefully from the start.

Step 4: Invite Your First Members (Optional)

In the final step of the setup screen, Facebook will give you the option to invite some of your Page followers. It’s a good idea to invite a small, trusted group of friends, colleagues, or super-loyal customers to start. This helps you get some initial feedback and avoids launching an empty group to the public.

Once you’re done, click “Create.” Congratulations, your group is now live!

First Impressions Matter: Setting Up Your Group for Success

Your group is created, but the work isn't done. Now you need to make it a welcoming and well-managed space. Don't skip these crucial first steps.

1. Customize Your Group’s Look and Feel

Just like your Business Page, your group's branding matters. Upload a cover photo that's consistent with your brand's visual identity. The ideal size for a Facebook Group cover photo is 1640 x 856 pixels. Use this space to visually represent the group's purpose or feature a warm, welcoming image.

Next, write a compelling description. This is your chance to sell the group to potential members. Clearly explain:

• Who the group is for. (e.g., "small business owners," "beginners in pottery")
• What members will get out of it. (e.g., "marketing tips," "peer support," "exclusive deals")
• The basic rules or community guidelines.

2. Establish Clear Group Rules and Membership Questions

Effective moderation starts with clear expectations. Facebook lets you add up to 10 rules. You can write your own or use Facebook's pre-made templates. Common rules include: "Be Kind and Courteous," "No Hate Speech or Bullying," and "No Promotions or Spam."

Next, set up Membership Questions. This feature is a game-changer for private groups. You can ask up to three questions that potential members must answer before you approve them. This is an excellent tool for:

• Screening for spam accounts.
• Making sure new members understand the group's purpose.
• Collecting email addresses (e.g., "To get our welcome kit, please share your email address").

3. Create a Pinned Welcome Post

The first thing new members should see is a pinned post from you. Use this post to welcome everyone, restate the group's purpose, highlight the rules, and encourage them to introduce themselves in the comments. Pinned posts stay at the top of the group feed and are the perfect way to anchor your community's culture from day one.

From Zero to Hero: Strategies to Grow and Engage Your New Community

Creating the group is the easy part. Building a thriving community takes consistent effort. Here are some proven strategies to get you started.

Promoting Your Group (Without Being Spammy)

• Pin a post on your Business Page: Write a post announcing your new group and pin it to the top of your Page's feed so every visitor sees it.
• Use your Page's Call-to-Action button: Change the main button on your Business Page from "Message Us" or "Learn More" to "Visit Group."
• Announce it to your email list: Your email subscribers are already an engaged audience. Invite them to join the conversation in a more interactive space.
• Talk about it on other channels: Mention your new Facebook community on Instagram Stories, in your LinkedIn posts, or on your website footer.

Content Ideas to Spark Conversation

Consistency is everything. Plan your content ahead of time to keep the momentum going. Here are some ideas:

• Weekly Prompts: Use themed days like "Wins Wednesday" (where members share a recent success) or "Support Saturday" (where members can ask for help).
• Ask Engaging Questions: Instead of making statements, ask open-ended questions. "What's the biggest challenge you're facing with [your niche] this week?" will get more comments than a simple tip.
• Go Live: Host a weekly or bi-weekly live Q&A session, a tutorial, or an interview with an expert. Live video gets excellent visibility within groups.
• Run Polls: Polls are a low-effort way for members to participate. Use them to gather opinions, make fun decisions, or do quick market research.
• Encourage User-Generated Content: Create a prompt asking members to share a picture or story related to your brand. Feature the best submissions for greater engagement.

Already Have a Group? Here's How to Link It to Your Page

If you accidentally created a group using your personal profile, don't worry. You can link an existing group to your Business Page as long as you're an admin of both.

1. Go to the group you want to link.
2. In the left-hand menu, under "Admin Tools", go to "Group Settings."
3. Scroll down to the “Advanced Settings” section and find "Linked Pages."
4. Click the pencil icon to edit, and then click the “Link” button.
5. Select your Business Page from the list and confirm. Your Page will now act as an admin in the group.

Final Thoughts

Creating a Facebook Group linked to your Business Page is a powerful step towards building an authentic community, bypassing tough algorithms, and fostering genuine relationships with your most dedicated followers. With a clear strategy for setup, moderation, and content, your group can become one of the most valuable assets in your social media marketing toolkit.

Running an engaging group while also keeping your main page active requires a solid content plan. It's exactly why we designed the visual calendar in Postbase. Seeing everything at a glance allows us to easily map out posts for our Facebook Page, schedule announcements for our group, and ensure our entire social presence feels connected and cohesive, not chaotic. It simplifies the planning so we can focus on what matters: the conversations happening inside the community.