How to Connect Pinterest to Facebook

Looking to get your amazing Pinterest Pins in front of your Facebook audience? You're in the right place. While the old direct auto-post button is a thing of the past, there are much smarter and more effective ways to connect your two audiences. This guide will walk you through the current methods for sharing Pins and, more importantly, the modern strategies pros use to build a strong presence across both platforms.

Can You Still Directly Connect Pinterest to Facebook? The Short Answer

Let's clear this up first: No, you can no longer link your Pinterest account to your Facebook profile or Page for automatic sharing. In the past, there was a native feature in Pinterest's settings that let you automatically push every new Pin to your Facebook feed. Both platforms have since removed this integration.

Why? Social media platforms want to encourage users to create content that is tailored for their specific environment. What works on Pinterest - vertical images, descriptive keywords, a focus on discovery - doesn't always translate well to the conversational, community-focused nature of Facebook. A feed full of automated links from Pinterest tends to get low engagement and can even look spammy to a Facebook audience, which is why this change is actually a good thing for savvy marketers.

How to Manually Share Your Pins on Facebook (The Right Way)

While the automatic connection is gone, you can still share individual Pins manually. Doing it this way gives you full control over how your content appears, leading to much better engagement than an automated feed ever could. It takes a few extra seconds but makes a world of difference.

Step-by-Step Guide to Sharing a Pin to Facebook

Sharing a specific Pin to your Facebook Page, profile, or a group is simple. Just follow these steps:

1. Navigate to the specific Pin on Pinterest that you want to share.
2. Click on the share icon (it looks like an arrow pointing upwards, next to the "Save" and "Comment" buttons).
3. From the pop-up menu, select the Facebook icon. You'll see options to "Share on Facebook," "Share in news feed," or similar wording.
4. A new browser window for Facebook will open with a draft post containing a link and an image preview of your Pin.
5. This is the most important step: Write a custom caption! Do not just post the link. Add context for your Facebook audience. Ask a question, tell a short story, or explain why this link is useful for them specifically.
6. Use the dropdown menu at the top of the Facebook post window to select where you want to post: your personal feed, a friend's timeline, in a group, or to a Facebook Page that you manage.
7. Click the "Post to Facebook" button to share.

Why Manual Sharing is Better Than Auto-Posting Was

Taking the time to share manually allows you to treat your content with the care it deserves. Here's why it's a superior strategy:

• You Add Valuable Context: A Pin description filled with hashtags like "#homedecor #kitchendesign #farmhousestyle" looks out of place on a Facebook feed. Crafting a custom caption like, "Thinking about a kitchen refresh? ✅ We just put together a board with our favorite modern farmhouse ideas to get you started! Which look is your favorite?" is infinitely more engaging.
• It Boosts Your Reach: Social media algorithms, especially Facebook's, tend to suppress posts that are just plain external links without any compelling, native text. By writing an engaging caption that encourages comments and discussion, you signal to the algorithm that your post is valuable, which helps it get shown to more people.
• You Can Tailor the Message: Your Pinterest audience and your Facebook audience might be looking for different things. Manual sharing lets you adjust your tone and message for the right platform, making the content feel more natural and welcome.

Beyond Just Links: Smarter Strategies for Linking Pinterest and Facebook

True success isn't about just linking accounts, it's about creating a cohesive brand experience that encourages your audience to follow you on multiple platforms. Instead of just sharing Pin links, think about how you can repurpose and promote your Pinterest content to feel native and exciting on Facebook.

Strategy 1: Repurpose Your Pinterest Video Pins as Facebook Reels

Vertical video is the most powerful format on social media right now, full stop. If you're creating Video Pins or Idea Pins on Pinterest, you're sitting on a goldmine of content for Facebook Reels.

How to do it:

• Identify your top-performing Video Pins on Pinterest. Look for ones with high saves and engagement.
• Download the video file. If possible, use a version without the Pinterest watermark for a cleaner look on Facebook. There are apps and websites that can help with this.
• Upload the video natively to Facebook as a Reel. Don't share a link to the Pinterest video, upload the raw file itself. Platforms give preferential treatment to natively uploaded content.
• Add a fresh, engaging caption specifically for Facebook. Ask a question or provide a quick tip.
• Use Facebook's Reel features to your advantage by adding currently trending audio. This one trick can dramatically increase your visibility.
• In the Reel's caption or as the first comment, add a call-to-action like "For the full tutorial and more ideas like this, check out our boards on Pinterest! Link in bio."

Strategy 2: Create "Teaser" Graphics for Facebook

Instead of just sharing a single image from Pinterest, create a custom graphic that builds curiosity and drives traffic. This works especially well for list-style content, guides, or roundups.

Here's an example: Let's say you have a Pinterest Pin titled "10 Must-Have Gadgets for a Smart Home."

• Instead of sharing that one Pin's image, open a design tool like Canva.
• Create a simple collage-style graphic featuring 3 or 4 of the most visually interesting gadgets from your list.
• Post this new collage graphic to Facebook with a caption like: "We're obsessed with finding the coolest smart home tech! Which of these is most likely to end up in your cart? See all 10 of our top picks over on our new Pinterest board! Link in our 'About' section."

This approach feels like a native piece of Facebook content, encourages comments (by asking a question), and gives a compelling reason for people to go find your Pinterest profile.

Strategy 3: Run a Themed Cross-Platform Campaign

Get your audience involved by creating an interactive campaign that lives on both platforms. This is one of the best ways to build an active, engaged community.

Campaign Idea: A "Backyard Summer Makeover" Challenge

• On Pinterest: Create a new group board called "Backyard Makeover Challenge." Invite your followers to join and add Pins with their own inspiration or project photos. You'll seed this board with your own content and tips.
• On Facebook: Announce the challenge in your Facebook Group or on your Page. Do a weekly Facebook Live session discussing makeover ideas, answering questions, or showcasing participant projects. Use regular posts to ask questions and encourage people to share their progress.
• The Connection: In your Facebook posts, regularly link out to the Pinterest group board, saying, "Want even more amazing ideas? Check out our official challenge board on Pinterest and add your own inspiration!" On your Pinterest Pin descriptions, add a call-to-action like, "Show us how your project is coming along in our Facebook Group!"

This fosters a loop of engagement, driving traffic back and forth and making your audience feel like part of an exclusive community.

Adding Your Pinterest Link to Your Facebook Page

Finally, there's a simple, set-it-and-forget-it way to connect the two platforms: add a direct link to your Pinterest profile on your Facebook Page. This is essential for discoverability and acts as a permanent signpost for anyone who wants to find you elsewhere.

Here's how to set it up:

1. Log into Facebook and navigate to the Business Page that you manage.
2. Click on the "About" tab on the left-hand menu.
3. Under the "Contact and Basic Info" section, look for "Websites and Social Links." Click "Edit."
4. Click on "Add a social link." A dropdown menu will appear.
5. Select "Pinterest" from the list of social platforms.
6. In the box that appears, enter your Pinterest username (not the full URL).
7. Click "Save."

Your Pinterest profile will now show up with a clickable icon in the "About" section of your Facebook Page, making it effortless for visitors to find and follow you there.

Final Thoughts

Connecting Pinterest and Facebook today has evolved beyond a simple auto-post button. True synergy comes from smart, intentional cross-promotion - repurposing high-performing video content, creating custom graphics that build intrigue, and linking your profiles directly so users can easily find you on both platforms.

Managing all this content - repurposing videos for Reels, scheduling teaser posts for Facebook - can feel like a lot. That's why we built Postbase. Our visual calendar makes it easy to see where your content is going and when, helping you plan cross-platform campaigns without getting lost in spreadsheets. Because we're built for today's social reality, you can schedule and manage everything, from Pins to Reels to Facebook posts, all from one clean dashboard.