How to Connect Instagram to LinkedIn

Putting your best Instagram content in front of your professional network on LinkedIn is a smart move for building your brand. Instead of creating content from scratch for two different platforms, you can strategically repurpose what's already working. This guide cuts through the confusion and shows you effective methods to connect your profiles and share your content the right way.

Why Connect Your Instagram and LinkedIn?

At first glance, Instagram and LinkedIn feel like a strange pair. One is visual, creative, and largely informal, while the other is buttoned-up, professional, and career-focused. But bridging this gap can be a powerful strategy for professionals, freelancers, and businesses looking to build a more authentic and well-rounded brand presence.

Here’s why it’s worth the effort:

• Showcase Your Brand's Human Side: LinkedIn can sometimes feel sterile. Sharing select, on-brand content from Instagram - like behind-the-scenes moments, company culture highlights, or dynamic product visuals - adds personality and makes your brand more relatable to potential clients, partners, and employees.
• Maximize Your Content's ROI: You work hard to create great content for Instagram. Why let it just sit there? Repurposing an engaging Reel, a high-quality photo, or an insightful carousel on LinkedIn gives it a second life and puts it in front of a completely different (but often valuable) audience.
• Build a Cohesive Multi-Platform Brand: A strong brand is a consistent one. Connecting your profiles helps you maintain a coherent brand story across platforms, allowing your professional contacts on LinkedIn to get a fuller picture of your company’s values, creativity, and unique selling proposition.
• Cater to Different Decision-Makers: The person who discovers your product through a fun Instagram Reel might be a different stakeholder than the B2B decision-maker browsing LinkedIn. By having a presence on both, you increase your touchpoints and build trust with a wider audience.

The End of an Era: The Truth About Direct Integration

Let's address the big question first. In the past, there was a native feature that allowed you to automatically post your Instagram feed directly to LinkedIn. That feature no longer exists. Sometime around 2019, this integration was removed, and there is no longer a simple checkbox in your Instagram settings to make this happen.

So, if you’re looking for a one-click, set-it-and-forget-it solution within the native apps, you won’t find it. But don't worry - there are several effective workarounds and best practices that can accomplish the goal even more effectively. These methods give you more control over your professional image, ensuring the content you share is perfectly tailored for the LinkedIn audience.

How to Share Your Instagram Content on LinkedIn: 3 Effective Methods

Since a direct, automatic connection is off the table, you need a different approach. These three methods allow you to bridge your two profiles, whether you want to direct traffic, share a specific post, or simply make it easy for your LinkedIn connections to find you on Instagram.

Method 1: Add Your Instagram Link to Your LinkedIn Profile

This is the simplest and most sustainable way to "connect" your accounts. By placing a link to your Instagram profile directly on your LinkedIn page, you can organically drive your professional connections to your visual content. You can do this in two key places.

Add it to Your Contact Info

This method adds your Instagram profile to the list of websites in your contact information section.

1. Navigate to your LinkedIn profile page.
2. Click the pencil icon next to your name and bio to edit your intro.
3. Scroll down to the bottom of the pop-up window and find the "Contact info" section. Click the pencil icon next to it.
4. Under the "Website" section, click "Add website."
5. Paste your full Instagram profile URL (e.g., https://www.instagram.com/yourusername) into the URL field.
6. From the "Type" dropdown menu, you can select "Company," "Personal," or "Blog." Since "Instagram" isn't an option, simply choose the one that best fits your brand's context.
7. Click "Save."

Your Instagram profile is now accessible when someone views your contact information. It’s subtle, but effective for those actively seeking more information about you.

Add it to the Featured Section

For a much more visible and engaging approach, showcase your Instagram in your "Featured" section. This allows you to create a visual call-out right on your main profile page.

1. Go to your LinkedIn profile.
2. If you don't have a Featured section yet, click "Add profile section" and choose it under the "Recommended" tab.
3. In the "Featured" section, click the plus (+) icon.
4. Select "Add a link."
5. Paste your Instagram profile URL and click "Add."
6. LinkedIn will automatically pull in a title and description. You can - and should - edit these to be more compelling. For example, change the title to "Follow Our Creative Journey on Instagram" or "See Our Company Culture in Action." Write a brief description explaining what people will find on your Instagram.
7. Click "Save." You can even reorder items in your Featured section to make your Instagram link more prominent.

Method 2: Manually Share a Specific Instagram Post to LinkedIn

When you have a specific Reel, image, or carousel that would resonate perfectly with your LinkedIn audience, a manual share is your best bet. This approach gives you full control over the context and caption.

1. Open the Instagram app and navigate to the post you want to share.
2. Tap the paper airplane (Share) icon below the post.
3. From the menu, choose "Copy link."
4. Open the LinkedIn app or website and start a new post.
5. Write your caption first. This is crucial. Provide an introduction and the context for what you're sharing.
6. After writing your caption, paste the Instagram link you copied. LinkedIn will take a moment to generate a link preview of your Instagram post.
7. Once the preview appears, you can delete the raw URL from the caption to make your post look cleaner. The preview will remain.
8. Add relevant hashtags and click "Post."

This method works well, but be aware that link posts often get slightly less visibility from the LinkedIn algorithm than native content (like a text post or a direct video upload). For that reason, it’s best reserved for stunning visuals or carousels where the Instagram format is integral to the message.

Method 3: Use a Social Media Management Tool

If you're regularly creating content for both platforms, manually copying and pasting can become tedious. A social media management or scheduling tool allows you to create your content once and schedule it to post on both Instagram and LinkedIn (and other platforms) simultaneously or at different times.

The beauty of this method is the blend of automation and control. You can upload your media, write a base caption, and then tweak it specifically for each platform’s audience - all from one dashboard. You still get the customization of a manual post with the efficiency of automation.

Best Practices for Repurposing Instagram Content on LinkedIn

Just because you can share something from Instagram to LinkedIn doesn’t always mean you should. The context and audience are vastly different. Following these best practices will help you share content that adds value and reinforces your professional brand, rather than just creating noise.

• Always Rewrite Your Caption: Never copy and paste an Instagram caption directly to LinkedIn. Instagram captions can be casual, full of emojis, or focus on witty one-liners. Your LinkedIn caption needs to provide professional context. Explain why you're sharing the visual. Is it highlighting a project success? Celebrating great teamwork? Announcing a product feature? Tell the story behind the image.
• Give Your Content a Business-Oriented Angle: A photo of your team at an escape room is great for Instagram culture content. To make it work for LinkedIn, frame it differently. Instead of: "We had a blast escaping!" Try: "Collaboration and problem-solving are at the core of what we do. We put those skills to the test during our team outing this week, and it's that same mindset we bring to every client project. #TeamBuilding #CompanyCulture".
• Optimize Your Hashtags: While you might use 15-20 diverse hashtags on Instagram to maximize reach, on LinkedIn, stick to 3-5 highly relevant, well-known professional tags. Use tags like #MarketingStrategy, #Leadership, #DigitalTransformation, or industry-specific tags. Dropping #instadaily or #photooftheday on LinkedIn looks out of place.
• Favor Native Video: For your Instagram Reels, a link post works, but native video performs much better on LinkedIn. Instead of sharing the Reel link, save the video file to your phone (without the Instagram watermark, if possible) and upload it directly to LinkedIn as a new video post. This triggers the algorithm to show it to more people.
• Ask a Question to Drive Engagement: Both platforms thrive on engagement, but the nature of that engagement differs. On LinkedIn, finish your caption with a thoughtful question related to your industry to spark a professional discussion. This invites comments that can lead to meaningful business conversations, rather than just likes.

Final Thoughts

Although the native Instagram-to-LinkedIn connection is a thing of the past, you have powerful and more strategic options at your disposal. By linking your profiles in your bio and Featured sections or by carefully sharing handpicked posts with tailored captions, you can successfully leverage your visual content to enhance your professional brand.

I know firsthand that managing content across multiple platforms, each with its own quirks and audience expectations, can quickly become a juggling act. That’s precisely why we built Postbase. My goal was to create a clean, straightforward tool that lets me upload my video and image assets once, schedule them for all my channels, and quickly adjust captions and hashtags without starting from scratch. It’s designed to handle today’s content formats - like Reels and Shorts - seamlessly, ensuring everything publishes reliably when it's supposed to.